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Cb Hd Makeup Presentation
 

Cb Hd Makeup Presentation

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    Cb Hd Makeup Presentation Cb Hd Makeup Presentation Presentation Transcript

    • Welcome to HD Television With HD resolution up to 6 times greater than standard resolution the clarity can be shocking both good and bad…
    • The Good… Life-like images Unmatched picture clarity with 6x resolution Remarkable colour saturation Amazing detail in clothing Nothing is more beautiful in news today than the crisp clarity HD delivers. When makeup is applied properly, your talent actually look younger and more vibrant in HD. It is the opposite of what most fear, the key is “when applied properly”.
    • The Bad… Stray hairs sticking out all over Lint and hair on jackets Visible heavy, caked on traditional studio makeup Makeup on collars Food in teeth Nose and ear hairs The eye must be re-trained to see detail like never before. What you see in the mirror is what the HD camera sees… and then some. Every little detail; pore, scar, bump, blemish and bad makeup application can now be seen in HD. Once you know what to look for and learn to make the corrections it’s not as horrible as it seems.
    • Market Drivers With HD production technology advancement, learning new HD makeup application techniques is a MUST to stay competitive.
    • The Colour Basis… Traditional standard definition makeup looks heavy and theatrical in HD. Airbrush application of foundation is the method of choice of seasoned HD gurus, celebrities and professional artists and is the technique Colour Basis teaches across the country.
    • High Definition is a huge investment and the surest sign of cutting corners is unpolished and over-made talent that is obvious to everyone. Don’t overlook or minimize this critical step in your preparation and success with HD.
    • Why Airbrush Makeup? It is the most revolutionary way to apply makeup and looks great in HD because it sprays foundation in thousands of tiny dots that mimic skin’s pores and is compatible with the pixel technology of HD. Flawless skin can easily be achieved with Airbrush Makeup and still look as if you are not wearing foundation. The goal is to NOT look like you are wearing any foundation.
    • New Technology Gone are the days of looking in the mirror and sponging on foundation to completely cover and mask skin with an opaque layer of makeup. With Airbrush Makeup, think of it as more of an eraser instead of a cover up or mask. Erasing imperfection and letting the natural skin shine through. Even if full coverage is needed, it can be achieved while looking like natural skin.
    • Make the Investment The biggest emotional impact your viewers and your talent will have is the way they look in HD. No one at home sees all the fancy equipment, control room, full set and millions of dollars spent. They only see their favorite anchor looking haggard, old and scary or fresh, polished and beautiful.
    • Resources 24 Hours a Day Colour Basis has an e-commerce branch of the business with application tutorials and product sales. This meets our client’s needs across the country of ‘where to find what’ in a timely manner. As a registered client on the Colour Basis site, each member receives quarterly e-letters with beauty tips for the season, discount codes and information on other appearance challenges geared specifically for on camera talent. www.colourbasis.com
    • Company History Colour Basis was founded by Christi Schreiber in 2005 after working in the TV and film business as an actress, model, stylist and professional artist for almost two decades. She was approached by Sandra Connell, President of Talent Dynamics, to work as an independent consultant with their clientele on hair, makeup, grooming and wardrobe. Christi expanded the level of service offered through Colour Basis by designing a makeup line and carrying products specifically to meet the demanding needs of her clientele. Christi Schreiber President
    • Contact Information WWW.COLOURBASIS.COM Office number 817.992.9820 Christi Schreiber, President christi@colourbasis.com Sales, info@colourbasis.com