You CAN Write Well!  Tips and tricks for getting your message across in print<br />Part 4 of 4<br />Erica MacCreaigh<br />...
The Second Deadly Sin<br />Using the wrong format<br />
The Golden Ruleof Proper Presentation<br />People “see” how your message “looks”<br />
Techniques for applying the Golden Rule of Proper Presentation<br />Format should match weight of the message<br />
Techniques for applying the Golden Rule of Proper Presentation<br />Format should match weight of the message<br />Master ...
Techniques for applying the Golden Rule of Proper Presentation<br />Format should match weight of the message<br />Master ...
From:  Maude Jones<br />Subject:  Initiating 100 item hold feature<br />Hi, Margaret:<br />Effective immediately, patrons ...
MEMORANDUM<br />To:  Margaret Smith, Library Technician II<br />From:  Maude Jones, Regional Librarian<br />Subject:  Init...
MEMORANDUM<br />To:  Maude Jones, Regional Librarian<br />From:  Margaret Smith, Library Technician II<br />Subject:  Init...
Which of these phrases should never appear in an email?<br />
Which of these phrases should never appear in an email?<br />I could get in trouble for telling you this…<br />
Which of these phrases should never appear in an email?<br />I could get in trouble for telling you this…<br />I am shocke...
Which of these phrases should never appear in an email?<br />I could get in trouble for telling you this…<br />I am shocke...
Which of these phrases should never appear in an email?<br />I could get in trouble for telling you this…<br />I am shocke...
Which of these phrases should never appear in an email?<br />I could get in trouble for telling you this…<br />I am shocke...
The Third Deadly Sin<br />Fatal fonts, poisonous punctuation, and sloppy spelling<br />
The Golden Ruleof “Dotting the i’s”<br />Precision pays off<br />
Techniques for applying the Golden Rule of “Dotting the i’s”<br />Dot the i’s…and cross the t’s<br />
Techniques for applying the Golden Rule of “Dotting the i’s”<br />Dot the i’s…and cross the t’s<br />Don’t rely solely on ...
Techniques for applying the Golden Rule of “Dotting the i’s”<br />Dot the i’s…and cross the t’s<br />Don’t rely solely on ...
Techniques for applying the Golden Rule of “Dotting the i’s”<br />Dot the i’s…and cross the t’s<br />Don’t rely solely on ...
Look at that huge, hot dog!<br />
Look at that huge, hot dog!<br />
Look at that huge, hot dog!<br />Look at that huge hot dog!<br />
Look at that huge, hot dog!<br />Look at that huge hot dog!<br />
Margaret:					<br />The statistical report for the last quarter was due at headquarters yesterday.  They just told me that...
Margaret!					<br />The statistical report for the last quarter was due at headquarters yesterday.  They just told me that...
MARGARET!					<br />The statistical report for the last quarter was due at headquarters yesterday.  They just told me that...
Margaret:					<br />The statistical report for the last quarter was due at headquarters yesterday.  They just told me that...
Margaret:					<br />The statistical report for the last quarter was due at headquarters yesterday.  They just told me that...
Betrayed by spell check!<br />
Betrayed by spell check!<br />Could we discuss my anal evaluation?<br />
Betrayed by spell check!<br />Could we discuss my anal evaluation?<br />Hope to hear from you shorty.<br />
Betrayed by spell check!<br />Could we discuss my anal evaluation?<br />Hope to hear from you shorty.<br />We’ll be ruinin...
Betrayed by spell check!<br />Could we discuss my anal evaluation?<br />Hope to hear from you shorty.<br />We’ll be ruinin...
Golden rule recap<br />
Golden rule recap<br />Less is best<br />
Golden rule recap<br />Less is best<br />Have a point…and get to it…quickly<br />
Golden rule recap<br />Less is best<br />Have a point…and get to it…quickly<br />Make sure that what they see is what they...
Golden rule recap<br />Less is best<br />Have a point…and get to it…quickly<br />Make sure that what they see is what they...
Golden rule recap<br />Less is best<br />Have a point…and get to it…quickly<br />Make sure that what they see is what they...
Golden rule recap<br />Less is best<br />Have a point…and get to it…quickly<br />Make sure that what they see is what they...
You CAN Write Well!  Tips and tricks for getting your message across in print<br />Part 4 of 4<br />Erica MacCreaigh<br />...
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You CAN write well! Part 4 of 4

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“Good writing is difficult. It takes a lot of practice and it can be very time consuming. And at the end of the process… you might not get your message across. The purpose of this presentation is not to convince you that writing is fun. Many of you will never think that writing is fun! Rather, the purpose of this presentation is to show you ways of maximizing your impact in print so that you get a better return on what you write.”

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You CAN write well! Part 4 of 4

  1. 1. You CAN Write Well! Tips and tricks for getting your message across in print<br />Part 4 of 4<br />Erica MacCreaigh<br />Correctional Libraries Senior Consultant<br />Colorado State Library<br />
  2. 2. The Second Deadly Sin<br />Using the wrong format<br />
  3. 3. The Golden Ruleof Proper Presentation<br />People “see” how your message “looks”<br />
  4. 4. Techniques for applying the Golden Rule of Proper Presentation<br />Format should match weight of the message<br />
  5. 5. Techniques for applying the Golden Rule of Proper Presentation<br />Format should match weight of the message<br />Master the “formality continuum”<br />
  6. 6. Techniques for applying the Golden Rule of Proper Presentation<br />Format should match weight of the message<br />Master the “formality continuum”<br />Written messages are not always the best format<br />
  7. 7. From: Maude Jones<br />Subject: Initiating 100 item hold feature<br />Hi, Margaret:<br />Effective immediately, patrons may have up to 100 items on <br />hold at any given time. Please direct any questions or complaints to my office.<br />Thanks!<br />
  8. 8. MEMORANDUM<br />To: Margaret Smith, Library Technician II<br />From: Maude Jones, Regional Librarian<br />Subject: Initiating 100 item hold feature<br />Effective immediately, patrons may have up to 100 items on <br />hold at any given time. Please direct any questions or complaints to my office.<br />COLORADO DEPARTMENT OF CORRECTIONS<br />Correctional Education Programs<br />2862 South Circle Drive<br />Colorado Springs, CO 80906-4195<br />Phone: (719)226-4417<br />Fax: (719)226-4424<br />John W. Hickenlooper<br />Governor<br /> <br />Tom Clements<br />Executive Director<br />
  9. 9. MEMORANDUM<br />To: Maude Jones, Regional Librarian<br />From: Margaret Smith, Library Technician II<br />Subject: Initiating 100 item hold feature<br />I’ll be taking four hours of personal leave on Friday.<br />COLORADO DEPARTMENT OF CORRECTIONS<br />Correctional Education Programs<br />2862 South Circle Drive<br />Colorado Springs, CO 80906-4195<br />Phone: (719)226-4417<br />Fax: (719)226-4424<br />John W. Hickenlooper<br />Governor<br /> <br />Tom Clements<br />Executive Director<br />
  10. 10. Which of these phrases should never appear in an email?<br />
  11. 11. Which of these phrases should never appear in an email?<br />I could get in trouble for telling you this…<br />
  12. 12. Which of these phrases should never appear in an email?<br />I could get in trouble for telling you this…<br />I am shocked and disappointed by your…<br />
  13. 13. Which of these phrases should never appear in an email?<br />I could get in trouble for telling you this…<br />I am shocked and disappointed by your…<br />Furthermore…<br />
  14. 14. Which of these phrases should never appear in an email?<br />I could get in trouble for telling you this…<br />I am shocked and disappointed by your…<br />Furthermore…<br />My account number and password are…<br />
  15. 15. Which of these phrases should never appear in an email?<br />I could get in trouble for telling you this…<br />I am shocked and disappointed by your…<br />Furthermore…<br />My account number and password are…<br />Jimmy Hoffa’s remains are under my bed<br />
  16. 16. The Third Deadly Sin<br />Fatal fonts, poisonous punctuation, and sloppy spelling<br />
  17. 17. The Golden Ruleof “Dotting the i’s”<br />Precision pays off<br />
  18. 18. Techniques for applying the Golden Rule of “Dotting the i’s”<br />Dot the i’s…and cross the t’s<br />
  19. 19. Techniques for applying the Golden Rule of “Dotting the i’s”<br />Dot the i’s…and cross the t’s<br />Don’t rely solely on spell check<br />
  20. 20. Techniques for applying the Golden Rule of “Dotting the i’s”<br />Dot the i’s…and cross the t’s<br />Don’t rely solely on spell check<br />Be selective about fonts<br />
  21. 21. Techniques for applying the Golden Rule of “Dotting the i’s”<br />Dot the i’s…and cross the t’s<br />Don’t rely solely on spell check<br />Be selective about fonts<br />Be careful about punctuation<br />
  22. 22. Look at that huge, hot dog!<br />
  23. 23. Look at that huge, hot dog!<br />
  24. 24. Look at that huge, hot dog!<br />Look at that huge hot dog!<br />
  25. 25. Look at that huge, hot dog!<br />Look at that huge hot dog!<br />
  26. 26. Margaret: <br />The statistical report for the last quarter was due at headquarters yesterday. They just told me that they have not received it.<br />
  27. 27. Margaret! <br />The statistical report for the last quarter was due at headquarters yesterday. They just told me that they have not received it.<br />
  28. 28. MARGARET! <br />The statistical report for the last quarter was due at headquarters yesterday. They just told me that they have not received it.<br />
  29. 29. Margaret: <br />The statistical report for the last quarter was due at headquarters yesterday. They just told me that they have not received it.<br />
  30. 30.
  31. 31. Margaret: <br />The statistical report for the last quarter was due at headquarters yesterday. They just told me that they have not received it.<br />
  32. 32.
  33. 33. Betrayed by spell check!<br />
  34. 34. Betrayed by spell check!<br />Could we discuss my anal evaluation?<br />
  35. 35. Betrayed by spell check!<br />Could we discuss my anal evaluation?<br />Hope to hear from you shorty.<br />
  36. 36. Betrayed by spell check!<br />Could we discuss my anal evaluation?<br />Hope to hear from you shorty.<br />We’ll be ruining the library from 6:00-8:00 in the evening.<br />
  37. 37. Betrayed by spell check!<br />Could we discuss my anal evaluation?<br />Hope to hear from you shorty.<br />We’ll be ruining the library from 6:00-8:00 in the evening.<br />The chaplain says he received a massage from God.<br />
  38. 38. Golden rule recap<br />
  39. 39. Golden rule recap<br />Less is best<br />
  40. 40. Golden rule recap<br />Less is best<br />Have a point…and get to it…quickly<br />
  41. 41. Golden rule recap<br />Less is best<br />Have a point…and get to it…quickly<br />Make sure that what they see is what they “get”<br />
  42. 42. Golden rule recap<br />Less is best<br />Have a point…and get to it…quickly<br />Make sure that what they see is what they “get”<br />People “see” how your message “looks”<br />
  43. 43. Golden rule recap<br />Less is best<br />Have a point…and get to it…quickly<br />Make sure that what they see is what they “get”<br />People “see” how your message “looks”<br />Precision pays off<br />
  44. 44. Golden rule recap<br />Less is best<br />Have a point…and get to it…quickly<br />Make sure that what they see is what they “get”<br />People “see” how your message “looks”<br />Precision pays off<br />It’s all about your readers<br />
  45. 45. You CAN Write Well! Tips and tricks for getting your message across in print<br />Part 4 of 4<br />Erica MacCreaigh<br />Correctional Libraries Senior Consultant<br />Colorado State Library<br />

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