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You CAN Write Well! Part 2 of 4

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“Good writing is difficult. It takes a lot of practice and it can be very time consuming. And at the end of the process… you might not get your message across. The purpose of this presentation......

“Good writing is difficult. It takes a lot of practice and it can be very time consuming. And at the end of the process… you might not get your message across. The purpose of this presentation is not to convince you that writing is fun. Many of you will never think that writing is fun! Rather, the purpose of this presentation is to show you ways of maximizing your impact in print so that you get a better return on what you write.”

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  • 1. You CAN Write Well! Tips and tricks for getting your message across in print
    Part 2 of 4
    Erica MacCreaigh
    Correctional Libraries Senior Consultant
    Colorado State Library
  • 2. The First Deadly Sin
    Ignoring your
    reader’s needs
  • 3. TheGolden Ruleof Good Writing
    It’s all about your reader(s)
  • 4. What every reader needs:
    More time
  • 5. What every reader needs:
    More time
    The right information at the right time
  • 6. What every reader needs:
    More time
    The right information at the right time
    Someone who speaks their language
  • 7. Readers need information that is:
    Concise
  • 8. Readers need information that is:
    Concise
    Relevant
  • 9. Readers need information that is:
    Concise
    Relevant
    Accessible
  • 10. TheGolden Ruleof Conciseness
    Less is best
  • 11. Techniques for applying the Golden Rule of Conciseness
    Good planning
  • 12. Techniques for applying the Golden Rule of Conciseness
    Good planning
    Eliminate chit chat and back story
  • 13. Techniques for applying the Golden Rule of Conciseness
    Good planning
    Eliminate chit chat and back story
    The 1-topic rule
  • 14. Hello, Maude:
    It’s me – Margaret! How are you doing today? I’ve been completely overwhelmed by all of this collection development. Looks like we’re going to come in just under budget, but we’re really shaving a lot off the reference collection to do it.
    I’ve got to get a repairman over because our dishwasher blew up last night and took half my dishes with it. I’ll be taking four hours of personal leave on Friday.
    Let me know if that’s going to be a problem, what with the annual budget proposal coming up next week. By the way, we need to talk about how to allocate that grant money before the end of the fiscal year.
    Have a great day and I’ll talk to you soon!
  • 15. Hello, Maude:
    It’s me – Margaret! How are you doing today? I’ve been completely overwhelmed by all of this collection development. Looks like we’re going to come in just under budget, but we’re really shaving a lot off the reference collection to do it.
    I’ve got to get a repairman over because our dishwasher blew up last night and took half my dishes with it. I’ll be taking four hours of personal leave on Friday.
    Let me know if that’s going to be a problem, what with the annual budget proposal coming up next week. By the way, we need to talk about how to allocate that grant money before the end of the fiscal year.
    Have a great day and I’ll talk to you soon!
  • 16. Hello, Maude:
    It’s me – Margaret! How are you doing today? I’ve been completely overwhelmed by all of this collection development. Looks like we’re going to come in just under budget, but we’re really shaving a lot off the reference collection to do it.
    I’ve got to get a repairman over because our dishwasher blew up last night and took half my dishes with it. I’ll be taking four hours of personal leave on Friday.
    Let me know if that’s going to be a problem, what with the annual budget proposal coming up next week. By the way, we need to talk about how to allocate that grant money before the end of the fiscal year.
    Have a great day and I’ll talk to you soon!
  • 17. The Compelling Case for Casual Conversation
  • 18. The Compelling Case for Casual Conversation
    • If you have room for it
    • 19. If it’s appropriate per your relationship with the reader
    • 20. If it’s what the reader needs
    • 21. If it’s not interfering with actual work
  • You CAN Write Well! Tips and tricks for getting your message across in print
    Part 2 of 4
    Erica MacCreaigh
    Correctional Libraries Senior Consultant
    Colorado State Library