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Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
Engaging communities through social media
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Engaging communities through social media

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You’ve created a Facebook account, sent a Tweet and pinned a few items to Pinterest. Now what? To engage your community, you’ll need a social media strategy, and a philosophy of engagement that wins …

You’ve created a Facebook account, sent a Tweet and pinned a few items to Pinterest. Now what? To engage your community, you’ll need a social media strategy, and a philosophy of engagement that wins the hearts and minds of your followers. This session assumes familiarity with social media sites Facebook, Twitter and Pinterest.

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  • 1. Engaging Communities Through Social Media Sarah Coleman Jefferson County Public Library sarah.coleman@jeffcolibrary.org
  • 2. Presentation Outline  Philosophy of Community Engagement  Social Media Strategy  Tactics  Questions? Philosophy Strategy Tactics
  • 3. Philosophy of Community Engagement  Goal: Create emotionally invested followers for your organization or cause. Image credit: http://blog.kromamarketing.com/blog/2012/10/15/emotional-investment-emotional-capital/
  • 4. Philosophy of Community Engagement  Create a space for followers to interact with each other, and you  Deliver content that has value to your followers; put yourself in their shoes  Ask your followers what they want  Do not talk ‘like a brand’ with followers, give your organization a human voice  NO overt advertising/marketing
  • 5. Community Engagement Example: Sharpie’s Website
  • 6. Community Engagement Example: Sharpie’s Instagram
  • 7. Social Media Strategy  Who will manage social media accounts?  How many times a week will you post?  I don’t have time for multiple social media accounts!  Scheduling posts with HootSuite  Time to answer comments/interact?
  • 8. Strategy: Planning Your Social Media Content  Dynamic vs. Pre-Planned Content  The Power of the Image  Using Humor  Re-Posting Content From Friends’ Feeds Examples of Pre-Planned Topics Examples of Dynamic Topics Holidays (Thanksgiving, Christmas, etc.) Local festivals and events Library programs Library Friends’ Book Sales E-books for Beginners Book-of-the-day Response posts for trending topics on Google New book and movie release information Sharing content from friends’ accounts
  • 9. Strategy: Measuring Responses To Posted Content Facebook Insights Learn to Use Facebook Insights: http://goo.gl/DGtDN
  • 10. Strategy: Measuring Responses To Posted Content Pinterest Analytics Learn to Use Pinterest Analytics: http://goo.gl/P857r
  • 11. Strategy: Maintaining a Two-Way Conversation  Dealing with complaints, negativity  Answer followers in a timely fashion Images via: http://www.pamorama.net/2013/06/09/7-types-of-social-media-fans-how-to-connect-infographic/#more-7906
  • 12. Tactics: A Picture Is Worth A Thousand Words
  • 13. Tactics: Humor
  • 14. Tactics: Infographic
  • 15. Tactics: Get Them Involved
  • 16. Tactics: Deal With Public Criticism
  • 17. Tactics: Don’t Feed The Trolls
  • 18. Tactics: Great Tweets
  • 19. Tactics: Perfect Pins
  • 20. Questions?

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