The Pursuit of Magic

the appliance of science the pursuit of magic simon collison speak the web, liverpool, february 2010 @simoncollison colly.com erskinedesign.com

a deeper understanding of traditional design principles can bring that magic “something” to our web designs

This is not a case of... You’ve either got it, or you haven’t Nor is it a case of... I think I’ve got it, and you haven’t It’s more a case of... You can have it if you want it

before I start, let’s be clear... the web is not print

The screen brings with it different kinds of challenges for visual design, some of which occur exclusively in interactive media. It’s unrealistic to think our old methods can ﬁll in all the gaps, but new interaction patterns and visual languages emerge everyday. These are the building blocks for our new design principles. Jason Santa Maria

and it doesn’t matter how good you are with... HTML & CSS jQuery Photoshop because these are just enablers

we design to communicate

modernism post modernism

nostalgia

Copyright BBC 2010

By Olly Moss http://www.ﬂickr.com/photos/ollym/2998286041/

Amy Martin http://design-book.blogspot.com/search/label/posters

vernacular

humour

Osbornevillas http://www.ﬂickr.com/photos/osborne_villas/3390937252/

By Atmostheory http://www.frankchimero.com/ http://www.atmostheory.com/index.php?/projects/commands/

semiotics

Symbol Icon Index

typography

http://gregorywood.co.uk

colour

balance composition symmetry movement patterns

restraint & reduction

play personality self-expression

http://mnatwork.com

through all of this, we can create magic

thanks simon collison @simoncollison colly.com erskinedesign.com

http://www.slideshare.net	21
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The Pursuit of Magic

by Simon Collison

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