High-Noon Shoot-out
Design
Simon Collison
erskinedesign.com / colly.com

A campaign for...
• Common sense approaches
• Designing with fewer restrictions
• Creating attractive user experiences
• Taking risks
• Trying to actually enjoy what we do

Limitations
If it were 1976 there would
be a punk revolution

• Time scale, budget & client vision
• Platforms & agents
• Research & resources
• Accessibility & usability
• Content management system

“Although using tables for layout will
normally result in hair loss, after
several hours pondering the semantics
of the navigation information I decided
that it was in fact tabular information.”
- Andy Clarke
www.stuffandnonsense.co.uk/malarkey/more/hello
May 11th 2007

Why does the internet have to be
so bloody perfect when other more
established media falls so short?

“Aaayyhh...”

Hicks Design

“I like to Use It, Use It...”

Fight The Power!
The hardware and software
manufacturers should just learn to work
together to deliver standard accessibility
features throughout their products and
save us from having to worry about
every single move we make

Preserving
Visual Design
Integrity

10
Visual Design is not
complex engineering

09
Design interfaces
visually - and don’t be
afraid to take risks

08
Reserve the right
to veto the decisions
of “technologists”

07
Think, build
and design organically

06
Don’t pander to
personal preferences

05
Deliver a rich,
considered visual
experience for all

04
Be expressive
with web typography

03
Layout decisions are the
preserve of the designer

02
Visual design makes the
first impression - respect it!

01
Build everything
with Flash!

Your choice

Thanks, Comrades!
This manifesto will be online at
www.colly.com/atmedia2007/