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The small PR firm when I got to NYC

The small PR firm when I got to NYC

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    RLM Public Relations RLM Public Relations Document Transcript

    • RLM PUBLIC RELATIONSRLM Public Relations was afull-service PR firm servingclients in a wide range ofindustries using the FullFrontal Approach™,encompassing: • Aggressive pursuit of PR tactics aligned with corporate strategy • Proven methodology; measurable and tangible results • Disciplined structure; no frivolous activity • Being constantly responsive and nimble; RLM created the Full Frontal PR Approach always getting our hands dirty • We’re smart, we have people into cultural extensive experience with phenomena web site and consumer • We know all the relevant • Continually providing goods promotion media useful information to • We know what we’re doing, journalists, turning on a and so will you RLM is recognized for • We won’t waste your trendSpotting, the ability to place dime money our clients ahead of trends. We • You can trust us; we’re demonstrate daily that smart and experts creative public relations is**RLM closed its doors at the end of • We know how to turn thriving.. companies, products and2011WFMU-FM While attending South by BIZ REPORT Reporter Kristina Knight PAIDCONTENT Writer Laura “Hazard”Southwest in Austin, on-air personality covered the announcement that Red Aril signed Owen covered the launch of Penguin GroupBenjamen Walker interviewed Group Mansueto Venture as a client. USA’s self-publishing website, Book Country.Commerce CEO Jonty Kelt.
    • Chestnut. Over the years, my experience has spanned among entertainment, publishing, fashion, EXPERIENCE technology, radio, Internet and television. Fulfilling my childhood Marketing Assistant- dream of living in New York, I made HandsOn Marketing the leap in 2011, accepting a position with RLM Public Relations and Creative Director- Rickey widening my roster of contacts in the Smiley’s Big City Talent media field. My placements have Project Assistant- Gemstone included CNET, Boston Globe, Management and Consulting paidContent, BizReport, National Post Promotions Coordinator and The New York Times, among Assistant- Radio One, Inc. many others. Tonya Collins I have an overwhelmingly Account Executive charismatic personality and am anI HAVE BEEN IN THE MEDIA FIELD amazing people person. I work effectively with others, as well as VOLUNTEERFOR ALMOST 10 YEARS. independently. I am an extremely I started my career on the hard worker, who beyond believes in Musicians On Callpromotions street team at a newly sharing my knowledge and is willingopened Hip Hop radio station in Young Professionals to the passenger seat to learning. IDallas. Within a year I had produced Committee embrace challenging positions andmy first concert, featuring four of thrive in lively environments, which Neighborhood Coalition forBillboard’s number one artists, and Shelters is why I have loved media andby the second year moved to the entertainment. I strongly believe in SummerStagePromotions Coordinator Assistant helping others and giving back to theposition. After earning my Bachelors New Yorkers for Obama community, hence my involvement indegree, I delightfully accepted the organizations such as Musicians on Transition Resource Actionrole of Creative Director for Dallas’s Call, Transition Resource Action Center (TRAC)first live television variety show. This Center (TRAC), Neighborhoodposition, along with the years spent Coalition for Shelters, the Legacyas a Marketing Assistant increased Center and SummerStage.my stretch throughout the mediaspace. While working as a Project •••Assistant, I had my first opportunityto develop and organize a fashionshow, hosted by actor Morris THE “OFFICE” RLM Public Relations 260 Madison Avenue 8th Floor New York, NY 10016
    • Penguin Group USA creates Book Country PENGUIN GROUP USA Penguin Group (USA)Inc. is the U.S. affiliate ofthe internationallyrenowned PenguinGroup, one of the largestEnglish-language tradebook publishers in theworld. Formed in 1996 asa result of the mergerbetween Penguin BooksUSA and The PutnamBerkley Group, PenguinGroup (USA), is a leadingU.S. adult and childrenstrade book publisher. ThePenguin Group, with Book Country is a place where readers and writers of genre fictionoperations in the US, UK,Australia, Canada, India, come together to read original fiction, post work or comments, andNew Zealand, Ireland, make a name for themselves. Our free community is a creative andSouth Africa and China, supportive space where fiction writers and readers can give andis led by CEO and receive constructive criticism, discover new and entertaining books,Chairman, John discuss and share tips and experiences, and learn about theMakinson, and is ownedby Pearson plc. Pearson publishing industry. Book Country aims to be useful, egalitarian, andis an international media merit-based while fostering an atmosphere of encouragement andcompany with market- creativity.leading businesses ineducation, business Book Country also offers a convenient and affordable way to self-information, and publish eBooks and print books. With a variety of services available,consumer publishing. we want you to be able to put your book on the map. As Book Country Penguin Group (USA) grows, we will continue to offer additional features and services wepublishes under a wide think you will appreciate.range of prominentimprints andtrademarks, among themViking, G. P. PutnamsSons, The Penguin Press,Riverhead Books, Dutton,Penguin Books, BerkleyBooks, Gotham Books,Portfolio, New AmericanLibrary, Plume, Tarcher,Philomel, Grosset &Dunlap, Puffin, andFrederick Warne.
    • Aspiring Authors Get Help Online by Julie Bosman can comment on points like Book Country users are invited to character development, pacing submit work in certain genres: and dialogue. Later this summer romance, fantasy, science fiction, the site will generate revenue by thriller and mystery. Those allowing users to self-publish their categories are broken down into books for a fee by ordering subgenres like military science printed copies. (The books will fiction, steampunk, space opera bear the stamp of Book Country, and alternate history. not Penguin, and the site is considered a separate operation In one discussion in a test version from Penguin.) of the Web site, users debated the question, “Is your hook ‘high The site will also explain the concept?’ ” (A sample from aIn the old days of publishing, business of finding an agent, writer who signed in as K. S.getting your manuscript into the marketing and promoting a book, Brown: “A vampire is kidnappedhands of an editor often meant using social media and handling and tortured, and the man hermailing the unsolicited finished digital and subsidiary rights. secret government sends to rescueproduct to the offices of literary her is a weredragon, the ancientagents or editors, where it would enemy of all vampires.”) Penguin hopes the site will attractreceive a cursory look from an agents, editors and publisherseditorial assistant — or none at scouting for new talent, and allow To discourage plagiarism,all. writers to produce work with administrators have disabled the more polish and direction than copy-and-paste and printA modern version of the slush they could otherwise. mechanisms on the site.pile is the online “writingcommunity,” a Web site where The project has been Ms. Barton said she had beenaspiring novelists can post their spearheaded by Molly Barton, the influenced by Web sites likeideas, writing samples or director of business development Ravelry, a popular site for knittersmanuscripts and open them to for Penguin and the president of and crocheters. It has more thancomments and reviews from Book Country. 1.3 million registered users.strangers. “One of the things I remember Countless writers’ Web sites haveOn Tuesday Penguin Group really clearly from my early popped up in recent years,USA, the publisher of Tom editorial experiences was this including Writers Cafe,Clancy, Kathryn Stockett and feeling of guilt,” Ms. Barton said Protagonize and Mibba, butNora Roberts, will unveil its own in an interview. “I would read executives at Penguin said otherventure, Book Country, a Web submissions and not be able to sites did not provide sosite for writers of genre fiction. help the writer because we comprehensive an experience as couldn’t find a place for them on the site they wanted to create.In its initial phase Book Country the list that I was acquiring for.will allow writers to post their And I kept feeling that there was “It’s connecting disparate piecesown work — whether it’s an something we could do on the that writers had to go to three oropening chapter or a full Internet to really help writers four different sites to find,” Ms.manuscript — and receive help each other.” Barton said.critiques from other users, who
    • Penguin Adds Self-Publishing To Writing Community SiteBook CountryBy Laura Hazard Owen@laurahazardowenNov 16, 2011 9:41 AM ET Aspiring writers come to Book Country, Penguin Group USA’s online genre fiction community, to post and workshop their romance, science fiction/fantasy, thriller and mystery manuscripts in progress. Now Book Country is adding a self-publishing option, with packages ranging from $99 to $549. While companies like HarperCollins have launched their own writing communities, Penguin is the first “big six” publisher to add self-publishing tools to its offerings. Penguin launched Book Country in April. The site is overseen by Penguin global digital director Molly Barton and has about 4,000 members who have published 561 books. A “small number” of Book Country members have found agents, Penguin says. The rest can now choose “a new kind of self-publishing that offers a more professional product and provides guidance that isn’t currently available from other players,” Penguin CEO David Shanks said in a statement.SEE ALSO: HarperCollins Writing Community Site Authonomy Adds E-Book ImprintBook Country provides users with three self-publishing packages: $99 for a user-formatted e-book; $299 for a user-formatted printand e-book; and $549 for a professionally formatted print and e-book. Those who select the $549 option can choose from six stylescreated by Penguin’s in-house designers. Each style corresponds to a certain book genre: “The Sensation” for sci-fi/fantasy titles, forexample, or “The Riddler” for mysteries and thrillers. Users can make up to 15 free formatting changes before the book ispublished.Users can also choose from a variety of options for distributing their book. “Wide distribution” means that the book is sold on BookCountry as well as across e-bookstore like Amazon (NSDQ: AMZN), Apple (NSDQ: AAPL), Barnes & Noble (NYSE: BKS),Google (NSDQ: GOOG), Kobo and others. “Basic distribution” is on Book Country only, and users get a discount for selecting thatoption. Books can also be kept private if users just want to sell them to a select group of people.There are certain pricing rules: E-books have to be at least $0.99, for example, and print books have to be priced equal to or abovethe manufacturing cost (Book Country provides guidance once it knows how long the print book will be). An e-book can’t be pricedhigher than its print equivalent. DRM is available for titles above $2.99; titles below $2.99 are DRM-free.For books sold on Book Country, users earn a 70 percent royalty if the book is priced above $2.99, and a 30 percent royalty if thebook is priced between $0.99 and $2.95. The royalty rate is the same on third-party sites, but there, since third-party sites alsocharge fees, a user receives the 70 percent royalty minus the third-party fee. For example, an e-book published by Book Country andsold on Amazon for $2.99 gets 70 percent royalty from Amazon: $2.09. The Book Country user then gets 70 percent of the $2.09:$1.47. Users are paid via PayPal every 30 days with a minimum payment of $50. If a user doesn’t reach $50 within three months,he or she gets paid and the cycle restarts.Shanks told the WSJ that Penguin has invested “a substantial amount of money” in Book Country’s technology, and that while thecompany may offer some of Book Country’s most successful self-published authors traditional publishing contracts, it won’t referauthors it rejects to Book Country: That “wouldn’t be appropriate,” Barton said.HarperCollins’ online writing community, Authonomy, recently launched its own digital imprint, which “hand picks” the bestworks on the site and publishes them as original e-books. But this appears to be the first time a traditional publisher has launched aseparate self-publishing operation. It is a smart strategy: While Penguin is unlikely to pick up almost any of the authors publishingon Book Country and offer them traditional contracts (Authonomy has done so a few times), it is keeping these authors close andengaged with its brand and is turning them into an additional revenue stream. And if it is in search of new genre fiction authors, itknows where to look first.
    • Welcome to Book Country!At BEA (Book Expo America) I had the chance to learn about Book Country, a new online community for writers.  I reallyliked what I saw and thought Book Country had a little something special that I havent seen in other online communities.  Wehave many aspiring authors and editors who follow this blog, so we thought yall would enjoy getting to know a little bit moreabout Book country. We have a Q & A with Book Country President, Molly Barton.  We hope you enjoy what you see and headon over to Book Country! Molly Barton, President Molly Barton, the president of Book Country, has overseen the company from its inception. She has a history of success and innovation in book publishing. Always looking for better ways to serve writers and readers, she leads Penguin’s efforts to publish apps, enhanced and amplified eBooks, and eSpecials, which are digital- only essays and short stories. Molly helped launch the successful Amazon Breakthrough Novel Award Contest for Penguin, and she continues to develop digital publishing projects, new business models, strategies, and partnerships in her role as director of business development at Penguin Group (USA). Molly started at Penguin in 2004 as an editor and she still edits a select group of fiction writers for Viking and other imprints. She previously held editorial and marketingroles at Oxford University Press. She has worked with many well-known authors including Terry McMillan,Melissa Bank, Nick Hornby, Meg Rosoff, Laura Dave, Ceridwen Dovey and Anya Ulinich. Molly earned aBachelor of Arts degree in English from Wesleyan University, where she was also a Ford Fellow in the WritingProgram.What was the idea behind Book Country? What does Book Country provide that other sites dont?The idea is to build a truly useful place for aspiring genre fiction writers to get read. We saw writers becoming frustrated withsome of the other online writing sites that overpromise while providing little real guidance to writers. At Book Country,writers who participate in the community and share work or chapters of their work may well get noticed by editors andagents who are reading fiction on the site. And one of Penguin’s goal as parent company of Book Country is to build a newway to discover talent.But the focus of Book Country is on writers helping writers in a constructive environment that is also a fun place for readers.When writers upload their fiction to the site, we ask them to specify the two criteria where they are most interested in gettingfeedback, e.g. plot, pacing, character development, so that they get the most out of the reviews from fellow Book Countrymembers.Membership is free. Book Country is focused on science fiction, fantasy, romance, mystery and thriller. We are not trying to beall things to all writers – we are building a community of like-minded writers so that they can give one another helpfulfeedback and so that we can do the best job of connecting writers to appropriate readers.
    • To that end, Book Country gives writers discoverability tools like tagging, faceted search, and the Genre Map. Thegroundbreaking Genre Map provides readers with a fun and visual way to browse 42 subgenres to find something they’dlike to read. Writers who upload their work answer a few questions about their book and Book Country places them on themap according to compass points like light vs. dark, funny vs. scary, realistic vs. fantastic, sexy vs. innocent. The map alsofeatures Landmark Titles, which are well-known books in each subgenre so readers can browse by checking out newwriters who appear near writers whose work they know and like. The Genre Map (click to view full size picture)To help make sure that writers on Book Country find readers, we have a rule in place that if you post work to the site, youmust read and review three other writers’ books on the site before we’ll make your book visible to the community. We alsohave a Section on the Books home page called Waiting to be Discovered, an area that features new titles that were recentlyuploaded and have not yet received any Peer Reviews.Writers can hash out craft and business questions on our Discussions forum. Established authors and Book Country staffmembers drop in to the Discussion Boards to answer questions and moderate the discussions about such topics as How toWrite A Sex Scene, Writing the Other and Writing Fight Scenes.How do aspiring authors interact with industry professionals through Book Country?The focus of Book Country is on writers helping writers and we take merit very seriously – the peer reviews on the site arereviewed by the community (thumbs up or down for ‘constructive feedback’) and members gain or lose influence in thecommunity depending on these ratings and the level of activity. This means that writers cannot post work to the site andinvite all their friends to the site to “vote them up” – it won’t work because brand new members’ comments are notweighted as heavily as established and well respected members of the community.All of that said, we do welcome book industry professionals as Book Country members; we have agents and editors (frommany publishing houses, not just Penguin) in our community already! They all have their own reasons for being part of theBook Country: some are there as writers themselves; a few of them are there incognito so they can give helpful feedbackand participate in writing discussions without the whole weight of their profession there to intimidate a writer; and yes, alot of them are there reading for new talent. One of our early beta users found agent representation this way.If an agent or an editor wants to get in touch with one of our members, he or she can write to us and we’ll arrange an emailintroduction, if the author gives us permission to do so. There is no direct messaging on the site so people can’t ‘spam’ eachother with unwanted messages but we will facilitate email introductions if both parties consent.What are your goals and vision for Book Country?Ideally, I’d love to find writers on Book Country that I can bring to the Penguin editors for publication! There are someextraordinary writers on this site already.And we want to see the community grow even bigger. We’ve only been in public beta for five weeks, but already we havealmost 2700 members and more than 400 manuscripts posted.
    • In the late summer, we’ll be launching self-publishing services for those writers interested in pursuing a non-traditional publishing path. We’re building the system in-house; there are so many self-publishing companiesoffering expensive – and sometimes deceptive – services, services that were designed by engineers andtechnologists rather than publishers and people who love books. I really felt we could do better.What has been the most rewarding response to the opening of Book Country?We’ve received so many emails, Tweets and links to blog posts where writers tell us how much being a part of BookCountry has helped them become better writers. It’s really gratifying to know that we’re affecting real people in atangible way.What are some of your favorite/must read postings on Book Country right now?I particularly like delving into the Discussions forum, where writers and readers are having smart conversationsabout all kinds of things. One of my favorite threads right now is a very funny conversation about traits in romanceheroines that drive readers crazy. [link - http://www.bookcountry.com/Community/Discussions/Default.aspx?id=112467]. Another is a thread about whether writer share their writing with romantic partners. [link - http://www.bookcountry.com/Community/Discussions/Default.aspx?id=100108].As for books, our community manager Colleen Lindsay recommends a steampunky-romance called Shadows OverLove [link - http://www.bookcountry.com/Books/BookDetails.aspx?bookId=100037], and Danielle Poiesz, oureditorial coordinator, really likes a Regency romance called Fly Me to the Stars [link - http://bookcountry.com/Books/BookDetails.aspx?bookId=101733]. And I’ve just finished reading a contemporary romance called FamilyTies [link - http://www.bookcountry.com/Books/BookDetails.aspx?bookId=100118] that I really enjoyed.
    • Penguin Unveils Social Network for Genre Fiction at Book Expo 11By Shel Horowitz, Editor, Down to Business/Global Arts ReviewBook Country is a new social network specifically for fans and writers of genre fiction: mysteries, thrillers, sciencefiction, fantasy, and romance. Owned by print publishing giant Penguin, Book Country is open to authors from anypublisher, as long as they write within one of the genres.I interviewed Molly Barton, President of Book Country and Director of Business Development at Penguin Group(USA ) (when necessary for context, my questions are in italics; my comments are in square brackets):I created Book Country because I wanted to create a real stepping stone for aspiring fiction writers to improve theirwork, learn how to describe their work in the most advantageous manner, and to learn about the various publishingpaths available to them. I also saw self-publishing companies offering very expensive services designed by technologistsrather than publishers or marketers, and felt we could do better.Why authors from all houses and not just Penguin authors?I felt it was important to give fiction writers a holistic view. The Landmark Books [well-known titles in a genre] arefrom publishers across the industry[The site categorizes books not only by genre, but also by their rank in several sets of statistics that provide social proof:essentially, a curatorial function-helping readers choose books theyll like or that will be especially helped by theirfeedback. The site lists books in this order:]. At the top: Book Country favorites: highest rated by community in five genres.. Next, Buzz Books: most activity. Below, Waiting to Be Discovered.As a writer, youre free to upload work in progress or finished work, but you have to review three other peoples workbefore yours is visible.What makes the site unique?Several things, actually. We try to focus heavily on discoverability, and to that end we created the Genre Map, whichallows writers and readers a way to focus on genres with a particular kind of granularity, using tones (light vs. dark;funny vs. scary; sexy vs. innocent; realistic vs. fantastic) as compass points on the maps.
    • We also offer a Waiting to Be Discovered area on the main book page, which bubbles up newly-posted fiction thathasnt yet been critiqued. Other things that make us different: Authors can request feedback on the specific criteria(i.e., plot, character development, setting, etc) where they feel they need the most help. Recommendations can beintegrated with social media [sent to Facebook and Twitter]. No Flash is used. Our Reader was designed to emulatean e-reader experience, and as such is really a great reading experience. Viewers can adjust the font size and style,and readers can take notes on the fly [with a post-it-note-type feature keyed to different areas of feedbackrequested].We review the reviewers and are instituting a true meritocracy, unlike some other sites where authors can stackreviews with their friends. Readers can vote on whether a review is constructive, and the reviewer gains or loseskarma based on that. If [top-rated reviewers] say a book is great, it matters more.Why just genre categories?People ask, why dont you have nonfiction, poetry, literary fiction? I wanted to do genre fiction because I wantreaders to know this is a focused site, and its easy for them to find something theyd like to read. You can use thefavorites, buzz books, top lists within genre, or you can go into our faceted search [hierarchical menus including tagsand peer review criteria].I also wanted to create a visual echo of the serendipity you find in a traditional brick & mortar bookstore. Becausepeople always describe new books in reference to existing books, if you go to the genre map, you can see thelandmarks [well-known books as compass points along the matrix, once youve clicked on an icon in the abovescreen]. Click on points nearby to get [similar] book recommendations.[Barton and her team also have a sense of play; at the expo, they distributed buttons that incorporated the BookCountry logo - the bright red nib of a fountain pen - into fun graphics such as the "nerd alert" radiating beacon,and a "born to write" button in which the nib looked suspiciously like swimming sperm.When did you get started?We soft-launched - what weve been calling a "public beta" - on April 26. Book Country is a free community, but toreview books or participate in a discussion, you do need to join the site. Right now, non-members can read up to5000 words of any manuscript; once youve joined and logged in, can read up to 30,000 words of any manuscript.You can "Request to Connect" with another writer if youd like to read that writers entire work. And were hopingto have books by Book Country members for sale on the Genre Map when we launch (late summer).How will you monetize?Several ways. In late summer, well be launching self-publishing services, on a system were currently buildingourselves. Were also hoping well find some great new writers for our Penguin editors. The writers on BookCountry have no obligation to Penguin, but we have do have editors watching closely. There are a number ofliterary agents who have joined the site, too, as well as editors from other publishing houses. One of our beta usershas already found representation this way.
    • What else do you offer?Well, the coolest thing about Book Country is the Genre Map, of course, but we also have a big discussions forumfocused on genre fiction, as well as the craft and business of writing; weve gotten a huge number of posts already.We moderate fairly heavily and like to think we offer a more writer-focused series of discussions that some otheronline communities. We also have a magazine-style blog where were commissioning articles from writers andpublishing professionals; well use this as conduit for educating writers about the book business.How many people are involved?Four full-time employees, plus a service agreement with Penguin, plus five developers. Colleen Lindsay, ourcommunity manager, a former associate director of publicity for Del Rey Books, is a genre fiction specialist with24 years of experience in publishing and bookselling; shes also very active on Twitter, with more than 70,000followers. Danielle Poiesz, a former associate editor at Pocket Books, is our editorial coordinator; in addition toacquiring romance and urban fantasy titles for Pocket, Danielle was also the community manager for the PocketAfter Dark online urban fantasy community. And my own publishing background includes a long stint in Penguineditorial before moving into business development.AND HOW MANY READERS AND WRITERS, BOTH OVERALL AND BY GENRE?Weve been in public beta for less than five weeks but already we have nearly 2700 Book Country members, withmore than 400 manuscripts posted. Right now, our most populated genres are fantasy and romance, but the othergenres are catching up fast!How are you promoting the site?Were attending writers conferences, genre conventions like New York ComicCon and trade shows like BEA totalk about Book Country. At BEA alone, we gave more than 100 Book Country demos to media folks, publishingprofessionals. Were also using social media like Facebook and Twitter in smart ways; weve contracted with a PRfirm to do more traditional media outreach; and just generally spreading the word through personal connections.Its been a very exciting time for us!
    • If you’re a writer, it’s time to explore Book CountryNICHOLAS LIM/METRO08 August 2011 03:51Most how-to books on the creative processtell writers to stay far away from the time-suck that is the Internet. But Book Country, anew online platform, lets new writers getexposure, motivation and, most importantly,feedback.Focused on the genres of romance, fantasy,science fiction, thriller and mystery,members can upload a work in progress,explore and provide notes about work alreadyposted, and participate in discussions aboutthe business and craft of writing.“Traditionally, a writer has to have a fullmanuscript before reviews are possible. WithBook Country, he just has to upload a fewchapters and he will be able to get feedbackon his work,” says Molly Barton, president of the site. “It makes the whole process less intimidating.”Book Country also focuses on reciprocity.? Members are allowed to upload work only after they haveprovided reviews for three other works. “All the reviews are moderated. And the reviews by moreestablished members will weigh more than reviews by newer members,” Barton says. “This way, awriter cannot ask his friends to join and give his own work a raving review. This maintains the integrityof our website.” NEW YORKBook Country’s “Genre Map” arranges and organizes the many types of fiction, which can range from“paranormal romance” to “military science fiction.”
    • WEATHERTRENDS WeatherTrends 360INTERNATIONALWeatherTrends360.com is powered byWeather TrendsInternational, thebusiness that wasranked by Forbes in2009 as #5 on theirTop 200 list and isranked as the leaderin long range weather At WeatherTrends360.com, we believe inforecasting. Weather being able to see weather almost a year inTrends Internationalis comprised of an advance to plan for the days that matter mostexperienced team of to you. We all know what it’s like to plan aveteran party, wedding or vacation only to have themeteorologists, weather "not cooperate" and cause for somescientists and last minute changes.mathematicians whohave spent theirprofessional lives Seeing the future weather for events that arestudying weather. important to you allows you to better prepare,WeatherTrends360.c plan, and maybe even adjust your special daysoms success in being to take advantage of what the weather willable to share future bring.weather trends isn’tnew, in fact thisproprietary andhighly reliabletechnology has beentried, tested andproven over the past8 years with leadingretailers, businessesand countries.
    • App offers advance weather forecastsBy Kari BodnarchukGlobe Correspondent / June 26, 2011Weather Trends International makes planning and packing for trips easier, as it provides forecasts up to ayear in advance for more than 6.4 million locations in 195 countries. And it does so with more than 80percent accuracy. The company’s new website, www.weathertrends360 .com, and iPhone app providemonthly, daily, and hourly forecasts, including projected high and low temperatures, and rainfall andsnowfall trends; a customizable e-mail alert system that delivers personalized weather information; aweather planner; and 14 global weather maps that track lightning, wave heights, UV indices, and sunshinehours. The full version of the app costs 99 cents through iTunes, while the website provides full access to allthe information with a free membership. 610-807-3585, www .weathertrends360.comJuly 7, 2011 Clear Forecasts All Year Long Sometimes making plans more than a week or two in advance can be nearly impossible. A meeting on the links, for example, can be hard to pinpoint according to the weather. But many golf courses require bookings weeks or months in advance and, unfortunately, most weather outlets can only make ten-day forecasts. A rainout may not be the end of the world on most occasions, but what if you planned your trip to Scotland specifically to tea-off on St. Andrew’s famed greens? Enter Weather Trends International (WTI), a company that’s been providing year-aheadweather forecasting in 195 countries with an impressive eighty percent accuracy. It has its roots in business weather guidance forretailers, manufacturers and agricultural firms as varied as Wal-Mart, Energizer, Clorox and even Hershey’s. “We’ve been atrusted weather information provider to more than a hundred marquee companies for almost a decade, and now we’re proud tointroduce our year-ahead weather forecasting to the consumer market,” said Bill Kirk, chief executive officer of Weather TrendsInternational.While their math-based statistical forecasting technology was previously only available to clients making billion-dollar marketingdecisions impacted by weather, WTI’s global forecasts are now available to the public atWeatherTrends360.com. This meansthat small businesses owners, as well as the titans of industry, can craft their business plans around the year’s weather patterns. Italso means that leisure travelers can book a well-deserved getaway with the sunshine they’re craving.As of this month, the full version WeatherTrends360 iPhone App is available in the App store for 99 cents, although the Website also provides full access to all information with a free membership. iPad and Android applications are in the works and willbe available soon.
    • June 29, 2011 2:50 PM PDTWT360 Pro for iOS predicts next years weatherby Amanda KooserIm really looking forward to the light rain showers that are predicted to fall on Albuquerque, N.M., onWednesday, May 2, 2012. Coupled with a high of 88 degrees, itshould be a lovely day. Im marking it on my calendar to playhooky from work.Im privy to this knowledge thanks to WT360 Pro, a 99-cent appfor the iPhone, iPod Touch, and iPad that gives weatherforecasts up to 360 days into the future. Its as close to a weathercrystal ball as you can get.WT360 Pro isnt just guessing blindly. Its tied in with theWeather Trends International site, a place to go for weatherforecasts and long-range future predictions. The company uses asuper-secret formula that takes into account weather history andstatistics.There are plenty of practical applications for an app like this.You could figure out if that lavish outdoor wedding youreplanning for next spring is likely to happen amid a monsoon.You could choose your fall vacation destination based on whichbeach town will have the nicest weather.Really, this makes sense for anyone arranging travel plans formonths down the line. Should the NFL season actually happen, then the Super Bowl in Indianapolis could beplayed on a day when the low should hit 17 degrees. Pack a down jacket.The WT360 app capably handles short-term forecasts as well, though its not as slick-looking as some of theother weather apps out there. A neat little animated weather map feature gives you a look at temperatures indifferent regions around the world.Ultimately, WT360 doesnt need to blow you away with the visuals. The developers know that the real draw isits 1,000-yard stare into the future.
    • RoamingsSEE THE FUTURE (WEATHER, THAT IS)Want to know if it will be sunny in Italy the week youve chosen to go next spring?Weather Trends International, recently named one of Forbes most promising companies, has a launcheda website and iPhone app giving consumers access to global weather forecasts for a year.WeatherTrends360.com projects high and low temperatures, as well as precipitation, in more than sixmillion locations, and claims to do so with 80% accuracy. Take that six oclock news. http://archives.warpradio.com/btr/ ComputerAmerica/061722.mp3
    • We have the services, we’re the only platform. Our company that provides all of technology has been the necessary know-how to designed to serve the help publishers win in unique needs of eCommerce (e.g. payment brands and media processing, customer companies from the service, merchant sourcing, ground up. It’s an merchandising strategy, enterprise-grade etc). platform that serves as a true command Founded in 2010, Group center for a Commerce is backed by publisher’s Spark Capital, Carmel eCommerce program; Ventures, Lerer Ventures, there’s nothing else and Bob Pittman. Our like it out there.  clients include Boston.com, CBS Local, Chegg.com, We match our platform DailyCandy, Hearst ••• with best-in-class Publications, MeredithGroup Commerce is the services. We know exactly Corporation, the New Yorkmarket-leading platform what it takes to succeed. Times, Thrillist, and manyfor publishers who want to Through our professional more.succeed in e-commerce.Our company serves thethree groups that make aneCommerce programwork: the consumer, thepublisher, and themerchant. by David Rosenblatt Chairman by Jonty Kelt CEO
    • Group Commerce Powers Buying Efforts For Web Publishers by Gavin OMalley, Friday, March 11, 2011 4:05 PM At the risk of reshaping online advertising, Jonty Kelt is on a mission to turn every Web publisher into a Groupon-like deal service. As CEO of Group Commerce -- which he recently co-founded with some fellow DoubleClick and Google alums -- Kelt is out to prove that publishers hold a key advantage over Groupon and its many clones. Simply put, publishers have "connections with unique audiences," Kelt tells Online Media Daily. Sure, commercially inclined publishers with targeted audiences might be better- suited to the deal game. But Kelt says: "Ultimately, all audiences have needs, and no one knows those needs better than publishers." Off to a strong start, Group Commerce is already powering group-buying efforts for The New York Times, Meredith Corporation, Thrillist and DailyCandy.Amid a crowd of white-label technology platforms, Group Commerce hopes to set itself apart. Its offering what Kelt calls"merchandising strategy," which helps publishers plan and execute their own deal strategies.Presently, the company has four staffers dedicated to such merchandising efforts, along with three customer-servicerepresentatives that can help a publishers audience answer any questions or concerns they have regarding a deal.Group Commerce also has 15 sales associates that will cultivate merchant deals for publishers, if they prefer not to puttheir own salespeople on the job.Having just raised $8 million in capital, however, Kelt says the company plans to employ about 100 salespeople by theend of the year, and expand their presence from five cities to 20.For its services, Group Commerce takes a share of deal-generated revenue, which varies based on the extent to which ithelps publishers. Some publishers, including the NYT and Thrillist, use their own salespeople to sell daily deals.According to Kelt, however, daily deals do not threaten existing media buying and planning structures.On the contrary, he insists, "were opening up a new area for them -- local, in particular. That doesnt mean that nationaladvertisers cant participate [in daily deals], but it serves a very different purpose" than other forms of online advertising.Forrester analyst Sucharita Mulpuru agrees. "Its its own separate channel," she says. "Its a different bucket."As such, Mulpuru believes that adding daily deal services to content and marketing mixes is a "no-brainer" for publishers."Theres a lot of hype [around group buying], but its a very lucrative model ... and publishers are struggling to figure outhow to make more money."Formerly head of DoubleClicks search technology and services businesses in Europe and Asia, Kelt co-founded GroupCommerce in 2010 along with David Rosenblatt, formerly CEO of DoubleClick and now Group Commerce Chairman,and Andrew Glenn, credited with developing the DoubleClick Ad Exchange and now CTO of Group Commerce.The companys current investors include Spark Capital, Carmel Ventures, Lerer Media Ventures and Bob Pittman, whofounded MTV Networks and now serves as chairman of media and entertainment platforms at Clear Channel.Over the next four years, spending on domestic "deal-a-day" offers will approach $4 billion, according to recent estimatesfrom BIA/ Kelsey. Thats up from $873 million in 2010, which would represent a 35.1% compound annual growth rate,according to the market research firm.
    • Hearsts Groupon Clone Could Be A HugeBusinessNoah Davis | Jul. 19, 2011, 11:50 AM | 1,599 |Hearst plans to launch a daily deals service later this summer, starting with offeringstargeting the subscribers of Road & Track and Car and Driver. By the end of the year,the company plans to be selling group deals for all its magazine brands.Hearst is partnering with Group Commerce, the company that provides platforms for brands such as Thrillistand DailyCandy.We spoke with Vinicius Vacanti - an expert in the space and founder of Yipit, a service that finds you greatlocal deals by learning your tastes - to get his thoughts on whether Hearst can turn this Groupon clone into aviable business.His answer? In a word: yes. In four, it could be big.Vacanti, who hopes the daily deals model succeeds since it will be good for his startup, tells us that thelargest barrier to daily deals startups is acquiring a customer base. Hearst already has this, so their difficultywill be converting a magazines readers into purchasers."The biggest challenge is convincing the audience that this is a good deal. Groupon does that implicitlybecause its a group-buying platform," he says. "For the reader, why should they believe that the magazine isgiving them a good deal on this product? I think whats really important for these media companies is to bevery clear and explain why this is a good deal. How did this deal come about?""If they can convince their readers that this is a service, not an advertisement, they could do very well. Theyneed to say something like, All of you readers are buying the same set of goods. Were going to go to thoseproviders and convince them to give us a deal so that youre getting a deal on things youre already buying."Hearst could face problems of location and scale, however, as Vacanti says daily deals works better on alocal level than a national one. It would be a better business model to have 800,000 readers in New York (sortof like this?) than 800,000 scattered around the country, but its not a dealbreaker. There are some categoriessuch as travel that have fared well on a nationwide scale. Hearst is betting that cars will translate across thecountry.Group deals are a cheap business with huge upside. The expenses are minimal - sales people to secure dealsand technology costs from Group Commerce. Vacanti thinks the company will only need to sell "in thehundreds" for the initiative to be in good shape financially. Hearst should be able to convert that manyreaders into buyers without much trouble.In the end, of course, "it all comes down to execution." Considering the model is there, the technology exists,and the overhead is low, its hard not to see the magazine company finding another revenue stream. Expect adeluge of deals in the near future."If this works for Hearst, then you are going to see every magazine in the country do a daily deals," Vacantisays.Read more: http://www.businessinsider.com/hearsts-groupon-clone-could-be-a-huge-business-2011-7?utm_source=alerts#ixzz1kcHnPICU
    • http://www.wfmu.org/playlists/ shows/39639Group Commerce Hooks Up Boston.com With Group-BuyingWritten on May 25, 2011ADOTAS – Hey publishers, why let Groupon have all the group-buying fun? Especially when GroupCommerce can easily plug in its group-buying and social commerce platform to your site to let the deals goflying.Already powering group-buying initiatives at The New York Times, Thrillist and DailyCandy, GroupCommerce has just added Boston.com to its roster of publishers. The new Boston Deals service will allowlocal merchants to offer wicked discounts to 1.3 million monthly uniques around Beantown.As space leader Groupon signs deals with location-based mobile social networks like Foursquare and Loopt,Group Commerce’s plug-and-play platform is an interesting twist to the ever-expanding group-buying game.Local-centric sites like Boston.com offer not only a geotargeted audience, but typically an engaged readerbase — exactly who local and smaller merchants want to reach.Group Commerce was founded in 2010 and is financially backed by Spark Capital, Carmel Ventures, LererVentures and Bob Pittman. It’s executive team boasts a slew of DoubleClick veterans, including former CEODavid Rosenblatt in the position of executive chairman, former search head Jonty Kelt as CEO and formerengineering head Andrew Glenn playing CTO.
    • JIM SOSS Red Aril CEOJim is a seasonedinteractive marketingexecutive with a passionfor building teams thatdeliver a strategicadvantage withincompetitive markets. Priorto joining Red Aril, Jimwas vice president ofmultichannel marketingservices at AcxiomCorporation, where hewas responsible foruniting global businessesthat spanned both digitaland traditional marketing($300M+). Jim initiallyjoined Acxiom as vicepresident and generalmanager of AcxiomDigital (formerly DigitalImpact, Inc.) a leadingdigital solution providerand top twenty-five Red Aril was founded on the basic premise that data is one of the most valuable —interactive agency. Before and most underutilized — assets in the digital ecosystem today. Everyone recognizesAcxiom, Jim spent several the value of that data, but no one knows how to fully access, manage and optimize it.years with infoGROUP asvice president of sales, We set out to combine data analytics, online advertising and CRM veterans with onebusiness operations, client goal in mind:  to develop the first truly integrated Data Management and Audienceservices, and professional Optimization Platform (DMP). To do that, we collected every type of data — publicconsultancy. Prior to the and private, structured and unstructured, online and offline – and translated that dataInternet age, Jim built an into something meaningful for our audience of marketers. We then put that data toextensive background in practical use within our customers worlds.enterprise software andpreviously served as an The result is the Red Aril DMP, a unique Data Management and Audienceexecutive with Starlight Optimization Platform that truly solves the data complexity problem in a unique andNetworks, Sybase, Inc., compelling fashion.and Pansophic Systems.Jim holds a B.S.E. from Today Red Aril is a unit of iCrossing, a global digital marketing agency that combines talent and technology to build connected brands. So now were not simply a differentPrinceton University and kind of data company, but a company that provides a cross-channel view ofan M.B.A. with high customers in real time, identifying high-value audiences with greater precision thanhonors distinction from ever before to reach the most valuable customers on a more personal level.the University ofChicago, Booth School ofBusiness.
    • BizReport: Advertising: May 25, 2011Two new partnerships offer advertisers control over privacy, relevant messagingIn 2011 it has become clear that brands need to not only connect with consumers through relevant,engaging ads, but they also need to assure consumers privacy within the space. Two new partnershipsshould help brands do both.by Kristina KnightFirst up, the DoubleVerify/AudienceScience partnership. Through the partnership DoubleVerifys BrandAssuresolution will verify where ads are placed so that advertisers know they are reaching brand appropriate, engagedaudiences. It will help brands remain or become compliant with Online Behavioral Advertising, IAB EuropesEuropean Framework for Online Behavioural Advertising and DAA Self-Regulatory Program (US) tenets."Transparency and accountability are increasingly important in online advertising. Campaign tracking is nowmore complex as agencies, ad networks and DSPs run ads in mass quantities. Furthermore, self-regulation inEurope and the US is now a mandate from the industry and government regulators. Third-party mediaverification and consumer disclosure through the enhanced notice icon are positive steps toward building trust allaround with the consumer and with the companies working in the ecosystem," sand Oren Netzer, Co-Founderand CEO, DoubleVerify.Next up, the Mansueto Ventures/Red Aril endeavor. Mansueto publishes Inc. and Fast Company. Through thispartnership Red Aril will help to personalize content, assuring advertisers and publishers using MansuetoVentures platform of a more engaging user experience. Red Aril will help to create sophisticated profilesthrough which content can be targeted to users tastes."Were seeing increasing demand for this kind of full-circle, real time audience targeting from sophisticated marketersacross industries. Were excited that Masueto singled out Red Aril for its ability to support the breadth of its datamanagement needs," said Jim Soss, CEO, Red Aril.
    • The Receivables ExchangeFast, affordable access to working capital, regardless of size.The Receivables Exchange is the online marketplace for selling accounts receivable. Weconnect businesses seeking working capital to a global network of accredited institutionalinvestors. Since its inception, the Exchange has helped thousands of companies get capital ontheir terms.The Receivables Exchange LLC, with offices in New Orleans and New York, is a subsidiary of theNew Orleans Exchange (NOE). Justin Brownhill, Co-Founder & CEO Nicolas Perkins, Co-Founder & President
    • Intermediaries ECN & ExchangesNYSE Euronext acquires minority stake inReceivables ExchangeBBR Staff WriterPublished 14 September 2011NYSE Euronext has acquired a minority stake in The Receivables Exchange (TRE), an onlinemarketplace for US receivables sales.Both the companies have launched a joint strategic initiative to market TREs CorporateReceivables Program (CRP) to potential sellers, including New York Stock Exchange listedcompanies.TREs CRP is an electronic marketplace for the standardized purchase and sale of corporateaccounts receivable.CRP gives companies increased flexibility in managing working capital via receivables sales,access to diverse funding sources without adding leverage, off-balance sheet benefits, reducedcomplexity and time to market, and competitive cost of capital, said NYSE.The process lowers Days Sales Outstanding to as little as one day and allows companies to tapinto the $17 trillion US accounts receivable market.In addition, NYSE Euronext has appointed Paul DeDomenico, former CEO of GE Capital -working capital solutions, as head of global CRPs.NYSE Euronext executive vice president and head of NYSE Listings Scott Cutler said theiralliance with TRE adds to their growing portfolio of issuer services and provides their listedcompanies affordable and continuous access to working capital.TRE co-founders Justin Brownhill, CEO, and Nic Perkin, president jointly said CRP provides anefficient and cost-effective way for NYSE listed and other companies to leverage receivables forliquidity and balance sheet management and to improve return on assets and equity.Terms of the acquisition investment were not disclosed.