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An Introduction to WordPress
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An Introduction to WordPress

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Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and …

Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insider’s look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.


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Transcript

  • 1. BlueZooCreative.comTwitter.com/ccondray 3/13/2013
  • 2. Who we are – Collin Condray 16 years experience in web development Web developer Programmer Retail data analysis for multi- billion dollar companies (3M and Tyson) Social media marketing  Agency experience with Collective Bias and Saatchi X  Local speaker at University of Arkansas, JBU, & Webster University
  • 3. Who we are – Eric Huber 25 years as a graphic designer for both small businesses and Fortune 100 companies Marketing, advertising, and graphic design for small businesses Award winning designer Instructor for the New Design School
  • 4. Our Team 4
  • 5. What is WordPress? Content Management System Used to create, manage, store, and deploy text, image, and video content on Web pages No longer need to know HTML, CGI, etc. to make a dynamic website. 5
  • 6. WordPress.com vs. Self Hosted .org 6
  • 7. Who uses WordPress? 7
  • 8. Why We Use WordPress? Easy to use Saves time Flexible Expandable 8
  • 9. Updating Your Site Old School 9
  • 10. Updating Your Site New School 10
  • 11. Mobile Apps 11
  • 12. Microsoft LiveWriter 12
  • 13. Email Post 13
  • 14. Professional Looking 14
  • 15. Open Source 15
  • 16. WordPress Community Thousands of designers and developers worldwide Support comes from community. Someone out there can help you with your problem. 16
  • 17. Plugins for Everything Plugins extend the functionality of WordPress At the time this slide was made there were 23,941 plugins! 17
  • 18. SEO 18
  • 19. Blog Is Built In Use it for your latest news Search engines rank you higher if you update your site often. 19
  • 20. Multiple User Levels Controls what access a user has to a site from full control to just visiting. 20
  • 21. Social Media Sharing 21
  • 22. Social Media Auto Posting 22
  • 23. eCommerce 24
  • 24. Advertising 25
  • 25. Affiliate Sales 26
  • 26. Membership 27
  • 27. Online Classes 28
  • 28. Establishing Credibility 29
  • 29. Contact Form 30
  • 30. Custom Post Types 32
  • 31. Business Directory 33
  • 32. Job Board 34
  • 33. Mailing Lists 35
  • 34. Wiki 36
  • 35. Social Network 38
  • 36. BlueZooCreative.comTwitter.com/ccondray 3/13/2013