SEO Basics BNI Talk

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A brief overview of the key factors search engines use to rank websites.

A brief overview of the key factors search engines use to rank websites.

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  • 1. BlueZooWebsites.comTwitter.com/ccondray 1/5/2012
  • 2. Please Ask Questions! 2
  • 3. SEO Is Based On Keywords High Traffic  Google Keyword Tool shows monthly searches Low Competition  Estimate by number of Google Search results 3
  • 4. Major Effects On Your Site’s Google Rank On Page Factors Off Page Factors 4
  • 5. Title On Page Factors – VisibleHeadingsContent 5
  • 6. Other Visible On Page Factors Keywords in content Age of site Keywords in the web address 6
  • 7. On Site Factors – Under The Hood Meta tags  Character Set  Description – 160 characters  Keywords 7
  • 8. Offsite Factors Backlinks Google +1 Backlinks to your backlinks Continuous backlink building 8
  • 9. Sources of Backlinks Social Media Social Bookmarking Internet directories Link swapping 9
  • 10. BlueZooWebsites.comTwitter.com/ccondray 1/5/2012