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Location Based Services     Twitter.com/smcnwa         smcnwa.com          12/9/2010
Please Ask Questions!2
What Are Location Based Services?     Users “check in” to a location, primarily      using their smart phone’s GPS.     ...
What Are Location Based Services?     User generated content       Location       Items/Rewards       Societies/Groups...
Why are location based services                 important?     It like you have someone      handing out flyers on      e...
Facebook Places     One of the newer services     Large user base (500      million)     Already built into the      ex...
How are they social?     Posted to your wall for      friends to see     Friends can check you in      (even if you’re n...
Why should you use this service?     Multiple ways to offer      deals     Deals and donations are      offered by indiv...
Foursquare     One of the older services     Lots more places mapped      out     Second biggest user base      (4 mill...
How are they social?      Get points for checking in      Get enough points and you       get a badge      Have the mos...
Why you should use Foursquare      Get a window cling or a       QR bar code      Offerings are free11
Gowalla      One of the newer services      Smaller user base       (300,000 users)      Can checkin other       Facebo...
How are they social?      Has gifting built into it      Encourage users to follow       Trips to visit multiple       p...
Why should you use this service?      Gowalla now supports       checking in on both       Facebook Places and       Four...
Whrrl      Relatively small user base       (300,000 users)      Based around a story       known as a footstream.     ...
How are they social?      User generated societies.       Societies are joined       automatically when a       check in ...
Why should you use this service?      Good for documenting       events such as concerts       after checking in.      B...
Meta Check Ins      Footfeed      Check.In      Check in to multiple       services with one       application to avoid...
Group Buying      Lets shoppers “gang up” on       a deal.      Retailers get guaranteed       customers.19
Other Services      Yelp – local search and       user reviews      Twitter      SCVNGR-Online       scavenger hunt    ...
Questions?
Thank you!Twitter.com/smcnwa    smcnwa.com
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Transcript of "Location basedservices"

  1. 1. Location Based Services Twitter.com/smcnwa smcnwa.com 12/9/2010
  2. 2. Please Ask Questions!2
  3. 3. What Are Location Based Services?  Users “check in” to a location, primarily using their smart phone’s GPS.  Notify their friends in the service’s network or syndicate it in Facebook and Twitter as well.  Customized messages can be sent to people who check in3
  4. 4. What Are Location Based Services?  User generated content  Location  Items/Rewards  Societies/Groups  Review  Claim your own business so no one else can4
  5. 5. Why are location based services important?  It like you have someone handing out flyers on every corner around your business  Locations can also offer deals as well.  Most have widgets for your website.5
  6. 6. Facebook Places  One of the newer services  Large user base (500 million)  Already built into the existing Facebook app6
  7. 7. How are they social?  Posted to your wall for friends to see  Friends can check you in (even if you’re not there)7
  8. 8. Why should you use this service?  Multiple ways to offer deals  Deals and donations are offered by individual businesses.  Friend deals require tagging a number of friends to share savings.  Loyalty deals require multiple check-ins, similar to a traditional punch8 card.
  9. 9. Foursquare  One of the older services  Lots more places mapped out  Second biggest user base (4 million)9
  10. 10. How are they social?  Get points for checking in  Get enough points and you get a badge  Have the most check ins in a location and become Mayor10
  11. 11. Why you should use Foursquare  Get a window cling or a QR bar code  Offerings are free11
  12. 12. Gowalla  One of the newer services  Smaller user base (300,000 users)  Can checkin other Facebook members12
  13. 13. How are they social?  Has gifting built into it  Encourage users to follow Trips to visit multiple places and stamp their Gowalla Passport.13
  14. 14. Why should you use this service?  Gowalla now supports checking in on both Facebook Places and Foursquare in addition to sharing with both Twitter and Tumblr.  Multiple location feature. Good if you have more than one physical location or partners.14
  15. 15. Whrrl  Relatively small user base (300,000 users)  Based around a story known as a footstream.  Others can contribute to a story as well.15
  16. 16. How are they social?  User generated societies. Societies are joined automatically when a check in occurs  Shared reviews  User comments within Footstreams  Point based system with a16 leaderboard
  17. 17. Why should you use this service?  Good for documenting events such as concerts after checking in.  Building a community around societies.17
  18. 18. Meta Check Ins  Footfeed  Check.In  Check in to multiple services with one application to avoid “checkin fatigue”18
  19. 19. Group Buying  Lets shoppers “gang up” on a deal.  Retailers get guaranteed customers.19
  20. 20. Other Services  Yelp – local search and user reviews  Twitter  SCVNGR-Online scavenger hunt  Stickybits-Social barcodes20
  21. 21. Questions?
  22. 22. Thank you!Twitter.com/smcnwa smcnwa.com
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