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Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
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Location Based Services for NWA Network Builders BNI Group

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  • 1. BlueZooCreative.comTwitter.com/ccondray 6/30/2011
  • 2. Would you like to… Get more word of mouth about your organization? Reward your best customers and secure their loyalty? Let your strongest fans become public ambassadors? 2
  • 3. Would you like to… Have someone handing out flyers on every corner 1000 ft around your location? Get more traffic from search engines? Have another way to generate content on social networks? 3
  • 4. Location Based Services (LBS) 4
  • 5. How do LBS work for visitors? Users “check in” to a location, primarily using their smartphone’s GPS. Customized messages about what they’re doing can be sent to people who check in. 5
  • 6. How do LBS work for visitors? Discover nearby locations Items/Rewards User generated content  Reviews  Pictures 6
  • 7. How do LBS work for visitors? Check in notifies all the friends on the service Most connect to Twitter and Facebook automatically Average Facebook user has 140 friends; they can be notified for every check in. 7
  • 8. How do LBS work for owners? Locations claim their location and manage specials Manage local activity through the LBS site 8
  • 9. Why are LBS important? Number of mobile social network users is expected to increase 27% this year. iPhone moving to Verizon, growth of the Android OS, and new tablets will create more demand. Source: eMarketer 9
  • 10. Major Location Based Services 11
  • 11. Using LBS at BNI Increase awareness of the group Promote member businesses Show we’re active Show we’re fun 12
  • 12. How to do it Check in some time during the meeting Share with your social media networks Post pictures and other media Like or comment on other members’ content 13
  • 13. BlueZooCreative.comTwitter.com/ccondray 6/30/2011

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