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Job Hunting With Social Media


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A Joseph Project ( presentation about using Social Media in the job hunting process

A Joseph Project ( presentation about using Social Media in the job hunting process

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  • 1. Job Hunting With Social Media May 12, 2010
  • 2. Overview  Define goals and target relevant companies  Complete profiles fully  Make connections  Focus on professional networks  Join industry specific networks  Be creative with media 2
  • 3. Social Media Is Not A Fad 3
  • 4. Simple Social Media Strategy  Home Base – The central place you want to interact with people  Outposts – place where you have a presence and participate and promote yourself  Passports – where you have profile but don‟t take part in the conversation 4
  • 5. What Is Your goal?  Clearly define the industry you‟re interested in  Identify 10-20 keywords that apply to your job  Are they in a field that uses social networking?  Vendor community had only 1024 queries per month.  Somebody out there is talking about what you‟re interested in. Find them.
  • 6. Consider Targets  Identify the top five companies that you would like to work for  Use search engines to track employees that currently work there  Connect with the person directly and invite them to lunch  Does the company have an outpost on social media networks?  Follow on Twitter  Join Facebook Fan Pages  Join LinkedIn Groups  Use local resources-@nwajobs on Twitter 6
  • 7. Where Do Employers Start?  How do you want to be found?  What keywords are important to your job search?
  • 8. Complete Profiles Fully  Make sure your target keywords are in your profile  Link back to one place, your “home base” that has all the detail about you  Be a real person  Use a picture  Talk about your personal life…a little
  • 9. Make Connections  Tell everyone you‟re looking for a job  Exploit Strength of Weak Ties  Crowdsource your job search  Give back, pay it forward  Introduce yourself to strangers  Be humble ---- Strong Ties ---- Weak Ties 9
  • 10. Be Polite  Don‟t consistently talk about yourself and not help others.  Don‟t randomly approach followers you barely talk to and simply ask for favors.  Don‟t introduce yourself as “Pink House Gardening.”  Don‟t spam.  Don‟t publicize private conversations. 10
  • 11. Remove Inappropriate Material •Check your profile and your friends’ profiles for •Pictures •Comments
  • 12. Focus On Professional Networks First  LinkedIn is the office  Facebook is the home  Twitter is Happy Hour 12
  • 13. LinkedIn Best Practices  Excellent home base.  Follow their profile setup tool.  Complete profile fully, including picture.  Get recommendations.  Import all your contacts from Outlook, Gmail, etc.  Gives you 2nd, 3rd level links to their networks.  Join appropriate groups.  Search for jobs and people on a periodic schedule. 13
  • 14. Twitter  Be explicit: “I‟m looking for a job in the NWA area as an XYZ.”  Don‟t be pathetic: “Please, please, please give me a job. I‟ll take anything.”  Update often.  Be relevant: make sure your keywords are in your posts.  Connect it to your home base and outposts.  Use a Twitter client like HootSuite or TweetDeck to stay organized. 14  Link to status of LinkedIn and Facebook.
  • 15. Twitter Example  “Basically, I was „stuck‟ at my previous job in that there was no place to move up, and my job was morphing into something completely different than what I was hired for. So I was on the lookout. Submitted my resume to a few places, but never heard back from anyone. I had seen tweets from @nateritter for a couple of weeks that he was looking for a CakePHP developer. I knew PHP but not specifically the Cake framework. One day, while on the elliptical at work, I saw a tweet from him saying he needed a “PHP” developer. I DM‟d him back saying something like “don‟t you need a Cake person?”. To which he replied that he couldn‟t find a Cake person so he expanded to just PHP. I said I was interested and met him later that week. Now I work with him and couldn‟t be happier.” - Todd Armstrong, @cantondog 15 Source:
  • 16. Show Your Expertise  Start a blog.  Free options:  Blogspot  Wordpress  Comment on target companies‟ blogs. Become a regular.  Participate in groups:  Yahoo!  Google  LinkedIn 16
  • 17. Blog Example  “I got my job thanks to my food and music blog. A recruiter that was working with my company, Context Optional, happened to be a foodie that was familiar with my blog and was impressed with my social media know-how. Funny enough, a number of people at my company got their jobs through social media–our Community Manager, Lauren Friedman was also discovered through her blog, TheOffBeatReport, and Twitter.” - Kasey Fleisher Hickey, @kfleisher 17 Source:
  • 18. Explore Industry Specific Networks  NurseLinkup - Nursing  Model Mayhem - Modeling  FohBoh - Restaurant Industry  ActiveRain - Real Estate  Decorati - Interior Design  Fashionising - Fashion  TheBoaters - Boating  TappedIn - Education
  • 19. Be Creative – YouTube Interview 19
  • 20. Other Ways To Be Creative  Make a presentation about your industry and put it on SlideShare.  Advertise your brand using AdWords and Facebook Social Ads. 20
  • 21. Blog Example  “I got the attention of 2 companies, who would have never even considered me because I didn't live in their city, with a simple ad. I went to Facebook, created the ad which targeted directly to folks that worked at these particular companies and asked for a contact in HR. The ads read something like "I want to work at <insert company> - Hi, my name is XX, I'm a <digital marketer, social media, web strategist, programmer, designer, etc>. I'd love to work at <insert company>, can you help me out? I set a small budget of about $5/day and sent the ads to my online resume located at I had 2 interviews within a couple of days and spent a total of $12 to land both of them.” - Bob Hazlett, 21 Source:
  • 22. Parting Thoughts  Social Media is not a replacement for traditional job searching techniques.  Social media is an indirect method of marketing. Sometimes its hard to see concrete results quickly.  Keep track of the conversation:  Google Alerts  Twitter Search  Using Social Media will put you ahead of the crowd since it‟s so new.  Social media is a conversation not broadcast medium. It is two- way. 22
  • 23. Questions?
  • 24. Thank you! Collin Condray