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Blue Zoo Websites Internet Marketing Overview
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Blue Zoo Websites Internet Marketing Overview

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A brief overview of why organizations need a website and how Blue Zoo Websites can help.

A brief overview of why organizations need a website and how Blue Zoo Websites can help.

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Transcript

  • 1. Internet Marketing Overview
  • 2. Who we are – Collin Condray  15 years experience in web development  Web developer  Programmer  Retail data analysis for multi- billion dollar companies (3M and Tyson)  Social media marketing  Agency experience with Collective Bias and Saatchi X  Local speaker at University of Arkansas, JBU, & Webster University
  • 3. Who we are – Eric Huber  20 years as a graphic designer for both small businesses and Fortune 500 companies  Marketing, advertising, and graphic design for small businesses  Award winning designer  Instructor for the New Design School
  • 4. Where do people start their search for products and services?  Yellow pages/Yellow Book?  Google It!  Can't be found in Google without a web presence
  • 5. Facebook Fan pages can do a lot  Great complement  Limited customization and functionality  Privacy
  • 6. Why do you need a website?  Hub of online presence  Control - You can do what ever you want on it  Features  Content  Keep off offensive comments (if you wish)
  • 7. Website Design/Development  WordPress CMS  We set it up and train you.  You maintain the content.  Don't have to call us every time you need a change
  • 8. Do It Yourself Option  Automated Design Monkey  Codified the standard questions we ask clients  Interim step to get your presence up and a basis for future expansion  Presence is important for SEO
  • 9. Custom Design/Development  Gives you more options  eCommerce  Social Media  Web analytics
  • 10. Weapons of Choice  Text – Blogs or Twitter  Audio – Podcasts  Video - YouTube 12
  • 11. Social Media  Setup and customize assets  Connect to your website as a hub  Gets you started with initial followers  Location based service
  • 12. Digital Media  Facebook and Google ads  A/B Testing
  • 13. Google Analytics  Who is visiting  How you are being found  What content do they find useful
  • 14. SEO  Content  Links  Velocity
  • 15. How We Can Help  Create a site if you don’t have one  Update the design of an existing site  Integrate new features like Social Media