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Blue Zoo Websites Internet Marketing Overview

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A brief overview of why organizations need a website and how Blue Zoo Websites can help.

A brief overview of why organizations need a website and how Blue Zoo Websites can help.

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  • 1. Blue Zoo Websites
    Internet Marketing Overview
  • 2. Who we are – Collin Condray
    15 years experience in web development
    Web developer
    Programmer
    Retail data analysis for multi-billion dollar companies (3M and Tyson)
    Social media marketing
    Agency experience with Collective Bias and Saatchi X
    Local speaker at University of Arkansas, JBU, & Webster University
  • 3. Who we are – Eric Huber
    20 years as a graphic designer for both small businesses and Fortune 500 companies
    Marketing, advertising, and graphic design for small businesses
    Award winning designer
    Instructor for the New Design School
  • 4. Why do you need a website?
  • 5. Where do people start their search for products and services?
    Yellow pages/Yellow Book?
    Google It!
    Can't be found in Google without a web presence
  • 6. Facebook Fan pages can do a lot
    Great complement
    Limited customization and functionality
    Privacy
  • 7. Why do you need a website?
    Hub of online presence
    Control - You can do what ever you want on it
    Features
    Content
    Keep off offensive comments (if you wish)
  • 8. How can Blue Zoo Help?
  • 9. Website Design/Development
    WordPress CMS
    We set it up and train you.
    You maintain the content.
    Don't have to call us every time you need a change
  • 10. Do It Yourself Option
    Automated Design Monkey
    Codified the standard questions we ask clients
    Interim step to get your presence up and a basis for future expansion
    Presence is important for SEO
  • 11. Custom Design/Development
    Gives you more options
    eCommerce
    Social Media
    Web analytics
  • 12. Weapons of Choice
    Text – Blogs or Twitter
    Audio – Podcasts
    Video - YouTube
    12
  • 13. Social Media
    Setup and customize assets
    Connect to your website as a hub
    Gets you started with initial followers
    Location based service
  • 14. Digital Media
    Facebook and Google ads
    A/B Testing
  • 15. Google Analytics
    Who is visiting
    How you are being found
    What content do they find useful
  • 16. SEO
    Content
    Links
    Velocity
  • 17. How We Can Help
    Create a site if you don’t have one
    Update the design of an existing site
    Integrate new features like Social Media