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Blue Zoo Websites Internet Marketing Overview

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A brief overview of why organizations need a website and how Blue Zoo Websites can help.

A brief overview of why organizations need a website and how Blue Zoo Websites can help.

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    Blue Zoo Websites Internet Marketing Overview Blue Zoo Websites Internet Marketing Overview Presentation Transcript

    • Blue Zoo Websites
      Internet Marketing Overview
    • Who we are – Collin Condray
      15 years experience in web development
      Web developer
      Programmer
      Retail data analysis for multi-billion dollar companies (3M and Tyson)
      Social media marketing
      Agency experience with Collective Bias and Saatchi X
      Local speaker at University of Arkansas, JBU, & Webster University
    • Who we are – Eric Huber
      20 years as a graphic designer for both small businesses and Fortune 500 companies
      Marketing, advertising, and graphic design for small businesses
      Award winning designer
      Instructor for the New Design School
    • Why do you need a website?
    • Where do people start their search for products and services?
      Yellow pages/Yellow Book?
      Google It!
      Can't be found in Google without a web presence
    • Facebook Fan pages can do a lot
      Great complement
      Limited customization and functionality
      Privacy
    • Why do you need a website?
      Hub of online presence
      Control - You can do what ever you want on it
      Features
      Content
      Keep off offensive comments (if you wish)
    • How can Blue Zoo Help?
    • Website Design/Development
      WordPress CMS
      We set it up and train you.
      You maintain the content.
      Don't have to call us every time you need a change
    • Do It Yourself Option
      Automated Design Monkey
      Codified the standard questions we ask clients
      Interim step to get your presence up and a basis for future expansion
      Presence is important for SEO
    • Custom Design/Development
      Gives you more options
      eCommerce
      Social Media
      Web analytics
    • Weapons of Choice
      Text – Blogs or Twitter
      Audio – Podcasts
      Video - YouTube
      12
    • Social Media
      Setup and customize assets
      Connect to your website as a hub
      Gets you started with initial followers
      Location based service
    • Digital Media
      Facebook and Google ads
      A/B Testing
    • Google Analytics
      Who is visiting
      How you are being found
      What content do they find useful
    • SEO
      Content
      Links
      Velocity
    • How We Can Help
      Create a site if you don’t have one
      Update the design of an existing site
      Integrate new features like Social Media