Basic Social Media Strategy for BNI NWA Network Builders

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This presentation was given on June 6, 2013 at the Northwest Arkansas Network Builders BNI chapter. It covers the basic steps small businesses need to consider when creating a social media strategy.

This presentation was given on June 6, 2013 at the Northwest Arkansas Network Builders BNI chapter. It covers the basic steps small businesses need to consider when creating a social media strategy.

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Transcript

  • 1. collin@bluezoocreative.comTwitter.com/ccondray6/6/2013
  • 2. Listen2 Google yourname, industry, competitors,and products Search Facebook andTwitter.com Dedicated software
  • 3. Listen3 What are your customerssaying about you? Is it good or bad? Is there anyone alreadypassionate about yourbrand or industry?
  • 4. People4 What are your customersready for? Make sure your targetaudience is ready for whatyou throw at them.
  • 5. Objectives5 What are your goals? Talking/broadcasting –spread your message. Make an existing digitalmarketing initiative(banner/search ads) moreinteractive.
  • 6. Objectives What are your goals? Establishing credibility6
  • 7. Objectives7 What are your goals? Listening – betterunderstand your customers. Get insights from yourcustomers to help makemarketing and productdevelopment decisions.
  • 8. Objectives8 What are your goals? Supporting – help yourcustomers support eachother. Effective for companies thathave high support costs or toconnect with cohesivegroups that already exist.
  • 9. Strategy9 What change do you wantyour customers to make? Carry messages to others Engage more with yourorganization.
  • 10. Technology10 What social media toolsshould you use or build?
  • 11. Measure – Soft Metrics11 Number of followers onsocial media networks Number ofposts, comments, Tweets, etc. Key influencers, who alreadyhave a following that istalking about you Share of conversation
  • 12. Measure12 What are they saying? Are they saying good or badthings about you? Are the goodcomments increasing? Where is the conversationoccurring? (blogs, newssites, forums, social mediasites)
  • 13. Measure – HardMetric Comparisons Pay Per Click (PPC) = Cost Per Click (CPC) Cost Per 1000 Impressions(CPM) Get comparison rates fromGoogle or Facebook ads
  • 14. Measure – Hard Metrics Google Analytics can helpmeasure web goals Need to create custom webaddresses to share to track indetail. Easy to do with eCommercebut harder to do withservices.14
  • 15. Google AnalyticsSocial Reporting Tool Drop off rates tellyou where youlosing your visitors15
  • 16. Google AnalyticsSocial Reporting Tool How does social mediaaffect goals Which networks drivetraffic Where people arediscussing yourorganization16
  • 17. collin@bluezoocreative.comTwitter.com/ccondray6/6/2012