Revisioning the Bates Web Experience

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  • 1. Re-visioning the Bates Web Experience BRAINSTORMING SESSION Jay Collier, Communications and Media Relations
  • 2. TODAY’S SESSION Agenda • Where we’ve been — 5 minutes • Where we’re going — 5 minutes • Group brainstorming — 30 minutes • Group reports — 10 minutes • Wrap-up — 5 minutes
  • 3. WHERE WE’VE BEEN The Bates Public Web Experience Bates’ public Web has been redeployed in 1997 and 2001 — with a new home page layout in 2006 — using techniques that were leading-edge at the time of each launch.
  • 4. WHERE WE’VE BEEN Staffing and budget • Since 1995, one full-time professional* dedicated to public Web presence, covering spectrum of roles. 2007 budget: $0. • Content authoring: Portions of 20+ staff across campus. • Software and support: 4/5 person split between 3 ILS staff. • Graphic design: 1/10 of 1 communications staff member. • Triage of error reports: 15 hours weekly by student workers. * Strategic Planning Information Architecture Development and User Experience Audience Research and Inspiration and Site Structure Production Workflow and Interface and User Testing
  • 5. WHERE WE’VE BEEN Current day-to-day activities World Wide Web 1. Stretch enterprise content software to its fullest capacity on behalf of Communications staff Bates communities & communications 2. Provide information architecture consulting to content authors Bates content across campus, upon request & collaboration 3. Coordinate monthly roundtable for Web content authors Bates systems & software 4. Develop medium term (2-4 year) recommendations for Vice President and senior staff Bates servers, networks & connectivity
  • 6. WHERE WE’VE BEEN From Web 1.0 to Web 2.0 — 2001–07 Since the current content software was deployed 6 years ago, principles for effective Web architecture, interface, and content development have evolved. Web 1.0 ! Web 2.0 Webmaster required ! We can all do it Institutional voice ! Personal voice One-way publishing ! Social collaboration Desktop computing ! Access anywhere ... and on to Web 3.0
  • 7. WHERE WE’RE GOING Three primary questions • How can we create a more engaging and sustainable public Web experience for members of the Bates community? • How can we communicate the essence of Bates and increase participation through our public Web presence? • How can we do all of this within our limited levels of staff and budget?
  • 8. WHERE WE’RE GOING Determining top priorities In order to prioritize countless possibilities, we need to envision how our own public Web experience will serve Bates’ communities of 2-4 years from now and then move toward that vision. OFF-CAMPUS ON-CAMPUS College-bound students and their families Current students Families of current students Current faculty Alumni, friends, and donors Current staff Prospective faculty, staff, and vendors Professional colleagues and contractors Public media, social networks, journalists
  • 9. WHERE WE’RE GOING Principles of an effective Web experience • Dependable — Is it available whenever I need it?
  • 10. WHERE WE’RE GOING Principles of an effective Web experience • Dependable — Is it available whenever I need it? • Intuitive — Can I easily explore, search, and contribute?
  • 11. WHERE WE’RE GOING Principles of an effective Web experience • Dependable — Is it available whenever I need it? • Intuitive — Can I easily explore, search, and contribute? • Useful — Is content relevant, accurate, and up to date?
  • 12. WHERE WE’RE GOING Principles of an effective Web experience • Dependable — Is it available whenever I need it? • Intuitive — Can I easily explore, search, and contribute? • Useful — Is content relevant, accurate, and up to date? • Engaging — Is the presentation appealing and dynamic?
  • 13. WHERE WE’RE GOING Principles of an effective Web experience • Dependable — Is it available whenever I need it? • Intuitive — Can I easily explore, search, and contribute? • Useful — Is content relevant, accurate, and up to date? • Engaging — Is the presentation appealing and dynamic? • Personal — Can I view and subscribe to my interests?
  • 14. WHERE WE’RE GOING Principles of an effective Web experience • Dependable — Is it available whenever I need it? • Intuitive — Can I easily explore, search, and contribute? • Useful — Is content relevant, accurate, and up to date? • Engaging — Is the presentation appealing and dynamic? • Personal — Can I view and subscribe to my interests? • Welcoming — Are a variety of perspectives presented?
  • 15. WHERE WE’RE GOING Principles of an effective Web experience • Dependable — Is it available whenever I need it? • Intuitive — Can I easily explore, search, and contribute? • Useful — Is content relevant, accurate, and up to date? • Engaging — Is the presentation appealing and dynamic? • Personal — Can I view and subscribe to my interests? • Welcoming — Are a variety of perspectives presented? • Meaningful — Is the experience valuable for me?
  • 16. WHERE WE’RE GOING Web communications goals for 2008 1. Seek approval for vision and goals of the next Bates public Web experience (2-4 year process). 2. Confirm multiple-year staffing and budget levels. 3. Participate actively in ILS’ upcoming content management software discovery project. 4. Determine which public Web communications goals can be supported by content software. 5. Collaborate with partners and constituents. 6. Move forward within confirmed resource limits.
  • 17. WHERE WE’RE GOING Please join us Thank you, in advance, for your continuing participation. Jay Collier — jcollier@bates.edu