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A tutorial for higher education Web professionals

A tutorial for higher education Web professionals

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Monitoring Your Web Identity Presentation Transcript

  • 1. Monitoring Your Web Identities GETTING STARTED Higher Education Web Conference Jay Collier, Bates College October 16, 2007 www.jaycollier.net
  • 2. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  • 3. en.wikipedia.org/wiki/Image:Internet_dog.jpg www.flickr.com/photos/ticklebug/32196382/
  • 4. en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you're_a_dog www.flickr.com/photos/ticklebug/32196382/
  • 5. http://sloanreview.mit.edu/smr/issue/2003/spring/3/ www.flickr.com/photos/ticklebug/32196382/
  • 6. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  • 7. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  • 8. WHAT IS A WEB IDENTITY? Essential nature as reflected on the Web • A Web identity is the essential nature of a person or organization as it is created and reflected on the Web. • Traditions, beliefs, competencies, and aspirations all contribute. • Self-identity may differ from external perceptions.
  • 9. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  • 10. WHY SHOULD I CARE? Why is identity monitoring important? • Our constituents are turning to off-campus producers for increasingly credible stories about us. • We need to pay attention to this external content in case, in a campus emergency, fast-moving independent producers participate actively in creating and distributing coverage.
  • 11. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  • 12. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • RSS is a simple method for notifying people when Web content is updated. • Most Web systems now provide RSS feeds automatically. • RSS feeds are easy to monitor. • Just click on RSS icon.
  • 13. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • How a feed looks: in Firefox (Windows and Mac)
  • 14. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • How a feed looks: in Safari (Mac and Windows)
  • 15. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • How a feed looks: in IE 7 (Windows)
  • 16. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  • 17. HOW DO I MONITOR FEEDS? Use a desktop application • FeedDemon ($29, Windows), Vienna (free, Mac)
  • 18. HOW DO I MONITOR FEEDS? Use a free online monitoring service • Google Reader provides basic personal features.
  • 19. HOW DO I MONITOR FEEDS? Use a free online monitoring service • Bloglines: Web page for public feeds, organized by folder
  • 20. HOW DO I MONITOR FEEDS? Getting started: open an account • First, create an account
  • 21. HOW DO I MONITOR FEEDS? Add the subscription button • Drag a “Subscribe with Bloglines” button to your browser. Get the button at: www.bloglines.com/help/easysub
  • 22. HOW DO I MONITOR FEEDS? Start adding feeds • Go to a Web page and, if there’s an RSS feed, subscribe. • Select Bloglines reader options. • You’re subscribed!
  • 23. HOW DO I MONITOR FEEDS? Organize your feeds • Edit your folders and feeds: reorder, drag and drop, delete.
  • 24. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  • 25. WHAT CAN WE MONITOR? Mainstream news searches • News searches: via Google News, Yahoo News
  • 26. WHAT CAN WE MONITOR? Community and personal blogs • Google Blog Search, Technorati, Bloglines
  • 27. WHAT CAN WE MONITOR? Wikipedia revisions and discussions • Monitor Wikipedia articles
  • 28. WHAT CAN WE MONITOR? Media and bookmark sharing services • Flickr and Delicious
  • 29. WHAT CAN WE MONITOR? Web pages with no RSS feeds • Dapp Factory, PonyFish
  • 30. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • What content can I monitor? • How do I share my feeds? • How do I monitor feeds? • Why should I create my own feeds?
  • 31. HOW DO I SHARE MY FEEDS? Use OPML (Outline XML) • Share outlines of news feeds, playlists, and presentations.
  • 32. HOW DO I SHARE MY FEEDS? Mark feeds as public • Select folders and feeds you’d like to share.
  • 33. HOW TO SHARE FEEDS? Give out your public URL • Public feeds are now available for anyone to see.
  • 34. HOW TO SHARE FEEDS? Others can monitor public feeds with you • Anyone can import your public feeds into their reader. They can download your feed list ... ... and import into their own account
  • 35. HOW TO SHARE FEEDS? Forward items on to colleagues • Go to an item, forward the URL via e-mail. jay.collier@thecompass.com
  • 36. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  • 37. WHY SHOULD I CREATE MY OWN FEEDS? Share knowledge with the world • A new way to promote campus stories to those who are interested: students, communications staff, professional colleagues. • A new way for faculty and staff to establish credibility in an academic or professional field of endeavor. • An important way to balance external contributions to our Web identity. • An easy way to join the social Web. Feed sharing is already integrated with things you may already be doing.
  • 38. WHY SHOULD I CREATE MY OWN FEEDS? Share bookmarks
  • 39. WHY SHOULD I CREATE MY OWN FEEDS? Share research and scholarly images
  • 40. WHY SHOULD I CREATE MY OWN FEEDS? Share literary reviews & recommendations
  • 41. WHY SHOULD I CREATE MY OWN FEEDS? Share film reviews & recommendations
  • 42. WHY SHOULD I CREATE MY OWN FEEDS? Share music reviews & recommendations
  • 43. MONITORING YOUR WEB IDENTITIES Now, it’s your turn Please share your monitoring experiences ... Jay Collier www.jaycollier.net