Bates Online Engagement - December 2008

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Strategic goals and principles for online engagement at Bates College, and three scenarios for the next-generation online experience.

Strategic goals and principles for online engagement at Bates College, and three scenarios for the next-generation online experience.

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  • 1. Online Engagement at Bates STRATEGIES AND SCENARIOS Jay Collier• www.batesmedia.net December 9, 2008
  • 2. PRINCIPLES
  • 3. Be dependable
  • 4. Be intuitive
  • 5. Be helpful
  • 6. Be interesting
  • 7. Be personalizable
  • 8. Be sociable
  • 9. Be meaningful
  • 10. Ibrahim Iujaz via Flickr
  • 11. GOALS
  • 12. Build connections
  • 13. Share knowledge
  • 14. Sustain for a lifetime
  • 15. Extend worldwide
  • 16. BLUEPRINT
  • 17. FROM General awareness TOWARD Personal action
  • 18. General Public Prospective Prospective Corporations, Faculty & Students Foundations Sta & Families Current Current Philanthropic Faculty & Students, Partners Sta & Families Alumni & Friends
  • 19. First impressions Social media, core Web site, more... News, events, updates News feeds, calendars, announcements, more... Learning collaborations Learning systems, social networks, more... Services & procedures Catalogs, policies, more... Transactions Intranets, more...
  • 20. First impressions Social media, core Web sites, more... News, events, updates News feeds, calendars, announcements, more... Learning collaborations Learning systems, social networks, more... Services & procedures Libraries, support, more... Transactions Intranets, more...
  • 21. SCENARIOS
  • 22. Scenario 1
  • 23. Scenario 2
  • 24. Scenario 3
  • 25. Thank you Thank to Sophia, Bradley, Nelson, and Julie for their work. More information: www.batesmedia.net