Google AdWords - 10 Best Practices

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10 best practices that should be followed to design your google adwords campaigns.

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Google AdWords - 10 Best Practices

  1. 1. Google AdWords Ten Best PracticesHimanshu BhagatSenior Manager – MarketingGaadi.comhimanshu.bhagat@gmail.com
  2. 2. 1 Know Your Goals By Heart  Leads  Branding  Sign Up  Traffic
  3. 3. 2 Right Structure Matters Campaign Ad Groups Keywords + Ads  TightTheming  Relevant Keywords  Relevant Ads
  4. 4. 3 Use Power of Segregation  Improved KW QS  Relevance: KW Ads Landing Page  Ad Group Level Budget Control
  5. 5. 4 Google Rewards Neatness red ferrari ferrari buy red ferrari buy ferrari red ferrari car ferrari car BETTER QS! Buy Red Ferrari Buy Ferrari Customized Red Ferrari Available. Customized Ferrari Available. Buy Your Dream Car Now! Buy Your Dream Car Now! www.Ferrari.com/Red-Ferrari www.Ferrari.com/Ferrari BUY NOW!
  6. 6. 5 Optimize. Optimize Again.  Keywords:  Better Quality Score  Match Type  Max. CPC  Ads: Check Ad Performance  Performance Always Monitor Ad Performance. Improve CTRs Now!  Best Practices www.AdPerformance.com  Settings:  Targeting  Budgets  Timing  Audience
  7. 7. 6 Separate YT from Display from Search YT Display Search  Keep campaigns separate  Goal specific medium breakup  Better analysis by medium
  8. 8. 7 Never Ignore Long Tail  Better CTRs, Lower ROIs, Less Competitive Long Tail keywords comprise more than 70% of search traffic - SEOmoz
  9. 9. 8 Try New Innovations  Enhanced Sitelinks  Shared Budgets  Remarketing  Search Funnels  Social Ads with Google+  Conversion Optimizer  Geo Targeting  Ad Extensions And many more...
  10. 10. 9 Analyse Analytics  Top 10 Organic Keywords  Conversions Data  Multi Channel Funnels & Conversion Paths
  11. 11. 10 Think Long Term  AdWords = Logic  AdWords ≠ Magic  ‘Effect’ to ‘Cause’ Is Data Driven  Goal Driven Historical Data Drives Value
  12. 12. Thank You.Questions?Comments?Feedback?Reach me at:himanshu.bhagat@gmail.comFacebook.com/collidingatomsTwitter.com/collidingatoms

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