Google AdWords Ten Best PracticesHimanshu BhagatSenior Manager – MarketingGaadi.firstname.lastname@example.org
1 Know Your Goals By Heart Leads Branding Sign Up Traffic
2 Right Structure Matters Campaign Ad Groups Keywords + Ads TightTheming Relevant Keywords Relevant Ads
3 Use Power of Segregation Improved KW QS Relevance: KW Ads Landing Page Ad Group Level Budget Control
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5 Optimize. Optimize Again. Keywords: Better Quality Score Match Type Max. CPC Ads: Check Ad Performance Performance Always Monitor Ad Performance. Improve CTRs Now! Best Practices www.AdPerformance.com Settings: Targeting Budgets Timing Audience
6 Separate YT from Display from Search YT Display Search Keep campaigns separate Goal specific medium breakup Better analysis by medium
7 Never Ignore Long Tail Better CTRs, Lower ROIs, Less Competitive Long Tail keywords comprise more than 70% of search traffic - SEOmoz
8 Try New Innovations Enhanced Sitelinks Shared Budgets Remarketing Search Funnels Social Ads with Google+ Conversion Optimizer Geo Targeting Ad Extensions And many more...
9 Analyse Analytics Top 10 Organic Keywords Conversions Data Multi Channel Funnels & Conversion Paths
10 Think Long Term AdWords = Logic AdWords ≠ Magic ‘Effect’ to ‘Cause’ Is Data Driven Goal Driven Historical Data Drives Value
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