Your SlideShare is downloading. ×
Google AdWords - 10 Best Practices
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Google AdWords - 10 Best Practices

834
views

Published on

10 best practices that should be followed to design your google adwords campaigns.

10 best practices that should be followed to design your google adwords campaigns.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
834
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Google AdWords Ten Best PracticesHimanshu BhagatSenior Manager – MarketingGaadi.comhimanshu.bhagat@gmail.com
  • 2. 1 Know Your Goals By Heart  Leads  Branding  Sign Up  Traffic
  • 3. 2 Right Structure Matters Campaign Ad Groups Keywords + Ads  TightTheming  Relevant Keywords  Relevant Ads
  • 4. 3 Use Power of Segregation  Improved KW QS  Relevance: KW Ads Landing Page  Ad Group Level Budget Control
  • 5. 4 Google Rewards Neatness red ferrari ferrari buy red ferrari buy ferrari red ferrari car ferrari car BETTER QS! Buy Red Ferrari Buy Ferrari Customized Red Ferrari Available. Customized Ferrari Available. Buy Your Dream Car Now! Buy Your Dream Car Now! www.Ferrari.com/Red-Ferrari www.Ferrari.com/Ferrari BUY NOW!
  • 6. 5 Optimize. Optimize Again.  Keywords:  Better Quality Score  Match Type  Max. CPC  Ads: Check Ad Performance  Performance Always Monitor Ad Performance. Improve CTRs Now!  Best Practices www.AdPerformance.com  Settings:  Targeting  Budgets  Timing  Audience
  • 7. 6 Separate YT from Display from Search YT Display Search  Keep campaigns separate  Goal specific medium breakup  Better analysis by medium
  • 8. 7 Never Ignore Long Tail  Better CTRs, Lower ROIs, Less Competitive Long Tail keywords comprise more than 70% of search traffic - SEOmoz
  • 9. 8 Try New Innovations  Enhanced Sitelinks  Shared Budgets  Remarketing  Search Funnels  Social Ads with Google+  Conversion Optimizer  Geo Targeting  Ad Extensions And many more...
  • 10. 9 Analyse Analytics  Top 10 Organic Keywords  Conversions Data  Multi Channel Funnels & Conversion Paths
  • 11. 10 Think Long Term  AdWords = Logic  AdWords ≠ Magic  ‘Effect’ to ‘Cause’ Is Data Driven  Goal Driven Historical Data Drives Value
  • 12. Thank You.Questions?Comments?Feedback?Reach me at:himanshu.bhagat@gmail.comFacebook.com/collidingatomsTwitter.com/collidingatoms