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Get Social Twitter and Facebook Basics 2012
 

Get Social Twitter and Facebook Basics 2012

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Basics, Tips, & Tactics for Connecting and Growing Your Business on Twitter and Facebook in 2012

Basics, Tips, & Tactics for Connecting and Growing Your Business on Twitter and Facebook in 2012

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    Get Social Twitter and Facebook Basics 2012 Get Social Twitter and Facebook Basics 2012 Presentation Transcript

    • Get Social With Social MediaBasics, Tips, & Tactics for Connecting and Growing Your Business onTwitter and Facebook Presented by Colleen Foshee Powerpoint Templates Page 1
    • Expect to learn:• Your way around the Twitter Platform• Your way around the Facebook Page• Tactics for making the most of your time on Twitter and Facebook. Powerpoint Templates Page 2
    • Twitter TourTwitter TourHelp is always available. support.twitter.com Powerpoint Templates Page 3
    • Twitter Page Tour Powerpoint Templates Page 4
    • Twitter Page Tour Page EssentialsBranded profile picture Branded Twitter name 160 character bio who you are, what you doBranded background to match website Powerpoint Templates Page 5
    • Twitter Page Tour Other Basic Page Components Click to see trending Click to see who has stories in related niches interacted with or mentioned youClick here to come back toyour account home page where you can see your entire tweet stream Powerpoint Templates Page 6
    • Twitter Page Tour Other Basic Page Components Profile icon for Click to follow dropdown this person menuSearch to find people to follow Basic stats for your account Powerpoint Templates Page 7
    • Twitter Page Tour “Profile Page” Basics You can get to your profile page from here:Your profile page displays your tweets, stats, and informationabout who you are. Others see this when they look you up on Twitter. Edit any of this info by clicking on Edit your profile. Powerpoint Templates Page 8
    • Twitter Page Tour“Dropdown” Basics Click on the profile icon - For direct messages from people following you, or to send a private message to someone -To change your background or specific settings Powerpoint Templates of your account - To sign out Page 9
    • Twitter Page TourLanguage, p “Settings” Basics rivacy, and location settings Update passwordSet mobile updates You got here by clicking “Settings” Get email on the person iconnotifications drop down menu. Change page design List of Apps that can access your twitter account Powerpoint Templates Page 10
    • Twitter Page Tour “Email” Basics You got here by clicking “Notifications” on theDecide what emails you want “Settings” to receive from this page. menu Powerpoint Templates Page 11
    • Twitter Activity Tour Powerpoint Templates Page 12
    • Twitter Activity Tour How to tweet Your tweets and your follower’s tweets will show up here in your tweet streamTweet from here. The box will expand when you click in it. You have 140 characters max for your message. Powerpoint Templates Page 13
    • Twitter Activity Tour How to tweet Click to add to a drip buffer. Tweet will be posted sometime that day. Click to add aphoto to your tweet Click to change or add a location to your tweet Powerpoint Templates Page 14
    • Twitter Activity Tour How to tweet These two are the same link. Use a link shortener like “bit.ly”to save characters in your tweet. Bit.ly is trackable too! Powerpoint Templates Page 15
    • Twitter Activity Tour “Replies”Hover over the tweet and click “Reply”. The tweet box will open with the tweeters name auto-filled and the original tweet noted beneath . Add your message and click “Tweet”. This is called an “@reply”. Powerpoint Templates Page 16
    • Twitter Activity Tour “Mentions”To mention someone, type in their @name anywhere in your tweet. The person mentioned will see your tweet in their “@Connect” notification area and in their twitter stream. Powerpoint Templates Page 17
    • Twitter Activity Tour “Re-tweets” (RT) Click “Buffer Retweet” if you want to add it to a drip stream that will send it out at a random later time. Hover under a tweet for options andclick on “Re-tweet “ to resend a tweet you received to your followers. Powerpoint Templates Page 18
    • Twitter Activity Tour“Direct Messaging” (DM)Click here to write or receive aprivate tweet (direct message) Click name to respond to a private message Click to initiate a private message Powerpoint Templates Page 19
    • Twitter Activity Tour “Hashtags”Putting a hashtag (#) in front of a word (example, #wisdom) allows Twitter users Powerpoint Templatesto search for a particular subject. It is used to filter the Twitter stream. Page 20
    • Twitter Marketing Tour Why spend the time?Twitter is an information network that can:• Increase visits to your website• Build personal/brand credibility• Increase your email list• Connect with your target audience• Help sell your products and/or services• Help you become a noticed thought leader Powerpoint Templates Page 21
    • Twitter Marketing Tour Secrets Most People Don’t Know/Do• Drip feed tweets automatically – Bufferapp (Add content to a buffer for automatic tweet sharing throughout the day)• Find people who are relevant and impactful for your niche. – Tweetlevel (Search by influence, trust, engagement or popularity - you can also search by topics and key words)• Follow targeted quality people - Twellow (Database of Twitter profiles that are sorted into categories)• Know exactly when to tweet – Tweriod (Free customized analysis of when you will be able to reach the most followers).• Get alerts on any monitored term. Twilert (Set up any Powerpoint Templates term and then be notified about any activity on Twitter about it). Page 22
    • Facebook TourHelp is always available. Facebook.com/help Powerpoint Templates Page 23
    • Your Page NameRemember-When some “likes” your page, your businesspage name appears on their page “Like”section and in the Newsfeed of their personalprofile. Free advertisement for you! Powerpoint Templates Page 24
    • Facebook Page Tour Powerpoint Templates Page 25
    • Facebook Page Tour Your Admin PanelYour Admin Panel is where you can switch to post on Facebook as your page, and to see how your Page is performing. Powerpoint Templates Page 26
    • Facebook Page Tour Page Essentials Profile Picture( logo or business definer) 180 X 180 Pixels Strong visual cover photo defining your business (No promotional information allowed) 851 X 315 Pixels Clear, keyword rich “About” description Strategic use of Apps Powerpoint Templates Page 27
    • Facebook Page TourOther Basic Page Components Personal profile friends who like your page Powerpoint Templates Page 28
    • Facebook Page Tour Other Basic Page Components All posts to your page from others are kept in this update box.All “likes” of your page are noted in this update box. Powerpoint Templates Page 29
    • Facebook Activity Tour Powerpoint Templates Page 30
    • Facebook Activity Tour Posting Post a status update here as yourself or as your page. When you post as your page you can: - schedule for a later date/time - change the visibility settings - pay to promote the update Powerpoint Templates Page 31
    • Facebook Activity Tour Posting Click to add a photo or video Powerpoint Templates Page 32
    • Facebook Activity Tour PostingClick to add an event, company milestone, or ask a question/take a poll Powerpoint Templates Page 33
    • Facebook Activity Tour PostingWhen you turn on the “Message” capability for your Page, yougive others the right to direct message your page. You may notinitiate contact with anyone, but once you receive a message youmay message back.To turn on private messaging, open your Admin Panel. Click EditPage > Manage Permissions > Check the box next to Messages Powerpoint Templates Page 34
    • Facebook Activity Tour Post Options Click pencil to: Pin a post to the top of your timeline for 7 days. Unpin by clicking ribbonHide the post or delete the post Powerpoint Templates Page 35
    • Facebook Activity Tour Post Options Click star to highlight post across entire timeline. Powerpoint Templates Page 36
    • Facebook Marketing TourHey Everybody!I made a FacebookPage. (Clapping) Let’s Connect! Powerpoint Templates Page 37
    • Facebook Marketing Tour Why spend the time?Facebook is a social network that can:• Talk with your customers/prospects• Help you do customer service well• Build personal/brand credibility• Increase your email list• Help sell your products and/or services• Increase visits to your website Powerpoint Templates Page 38
    • Facebook Marketing Tour Secrets Most People Don’t Know/Do• Encourage customers to check-in so your name shows up in their Newsfeeds. More free advertisement• Post photos of customers and tag them so they see them• Share success stories: Ask your customers to discuss how youve helped them on your page.• Join Groups related to your business and add value through comments. Interact with other group members Templates partnerships. 39 Powerpoint to build Page
    • Facebook Marketing Tour Secrets Most People Don’t Know/Do• Post valuable information FOR YOUR CUSTOMER to keep them interested• Use video to significantly boost connection, education, personalization, and sales• Use your apps area URL’s to send prospects to your page offers and information• Invest in Facebook paid ads to increase sales (Inexpensive and very targeted) Powerpoint Templates Page 40
    • Twitter Facebook Now you know:• Your way around the Twitter Platform• Your way around the Facebook Page• Tactics for making the most of your time on Twitter and Facebook. Decide To Take Action Today! Help others on Twitter and Facebook with your product or service. Powerpoint Templates Page 41
    • Get Social With Social MediaFor additional help with your social media needs, Call us. Powerpoint Templates www.whitesheepmarketing.com Page 42