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Keep It Simple, Stupid2

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Presentation about branding our student union. Presented at ACUI Region 10 Conference.

Presentation about branding our student union. Presented at ACUI Region 10 Conference.


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Transcript

  • 1. Keep it simple, stupid.
  • 2. That was then….Stupid
  • 3. What logo do I use?
  • 4. This is now….Simple
  • 5. History of our Name
    • Unions operated separately until 1999
    • 6. Twin Cities Student Unions: 1999 – 2001
    • 7. Twin Cities Student Unions and Student Activities Office: 2001 – 2006
    • 8. Student Unions & Activities: 2006 – Present
  • That was then….Stupid
  • 9. This is now….Simple
  • 10. Why the Ampersand?
  • 11. Why the Ampersand?
    Events
    Lounge spaces
    Food
    Study spaces
    Student Groups
    Entertainment
    Convenient Services
    Information Desks
    Student Jobs
    Involvement Opportunities
    Room Reservations
    Leadership Opportunities
  • 12. Why the Ampersand?
  • 13. Why the Ampersand?
  • 14. That was then….Stupid
  • 15. This is now….Simple
  • 16. That was then….Stupid
  • 17. This is now….Simple
  • 18. Ampersand Evolved
  • 19. Ampersand Evolved
    Awareness Awareness Rate
    Student Unions & Activities 86.3%
    Minnesota Programs & Activities Council (MPAC) 54.8%
    Importance of factors for attending events – scale of 1-5Free / low cost 4.7 Interested in the event 4.6Location is convenient 4.2Planned by MPAC 1.8
    - Not a strong correlation to know that events are planned by students – 40.6% neutral, 33.3% somewhat important
  • 20. Ampersand Evolved
  • 21. That was then…Stupid
  • 22. This is now…Simple
  • 23. That was then…Stupid
  • 24. This is now…Simple
  • 25. That was then…Stupid
  • 26. This is now…Simple
  • 27. That was then…Stupid
  • 28. This is now…Simple
  • 29. We Are University of Minnesota
  • 30. We Are University of Minnesota
  • 31. We Are University of Minnesota
  • 32. Generating Awareness
  • 33. Ampersand Adventure
  • 34. Ampersand Adventure
  • 35. Ampersand Adventure
  • 36. Ampersand Adventure
  • 37. Ampersand Adventure
  • 38. Ampersand Adventure
  • 39. Ampersand Adventure
  • 40. Its Raining Super Balls!
  • 41. Its Raining Super balls
  • 42. Its Raining Super balls
  • 43. Its Raining Super balls
  • 44. Its Raining Super balls
  • 45. Its Raining Super balls
  • 46. Social Networking
  • 47. Social Networking
  • 48. Recap
  • 49. Questions Answers

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