Google+: Searching the Social Network

“Search is how Google began, and it’s still at the heart of what we do today. We devote more engineering time to search than to any other product, because search can always get better and faster at helping you ﬁnd what you want, when you want it, where you want it.”©2011 COLLE+McVOY SOURCE: GOOGLE.COM #FEEDIT

MISSION PRODUCTS GOOGLE PRODUCTS FALL INTO THREE CATEGORIES 1) Search ads and ad products (Google Ad Words). 2) Products with high consumer success (YouTube, Android, Chrome). 3) New products like Google+ and Google’s local and offers efforts.©2011 COLLE+McVOY #FEEDIT

MISSION PRODUCTS 2011 GOOGLE+ + Google+ where the Googlers are: 1,000,000,000 users worldwide. + Integrate Google’s ecosystem of products and services. + Increase connection relevancy through improved sharing and receiving. + Continued social inﬂuence within search engine results pages.©2011 COLLE+McVOY SOURCE: COMSCORE #FEEDIT

WHY SHOULD YOU/CLIENTS CARE? + 30% of social media users rely on user reviews to make online purchases. + 35% of people are more likely to buy items Liked on a product detail page. + Traffic to your/their site could increase 3.5 times!©2011 COLLE+McVOY SOURCES: COMSCORE, HUBSPOT, 8TH BRIDGE #FEEDIT

WHY SHOULD YOU/CLIENTS CARE? + CRM best practice + Fans/followers disengage from brands if content is boring or irrelevant 52% and 15% Twitter 38% and 19% Facebook©2011 COLLE+McVOY SOURCES: EXACT TARGET, COTWEET #FEEDIT

WHY SHOULD YOU/CLIENTS CARE? + >75% US Internet users will watch video online by 2015 (nearly 10% since 2011) + Use of Google sites to view online video far outranks other properties! + Online shoppers rely on online video as an information source 69%: Product reviews/ratings from “people like me” 60%: Product reviews/ratings from “experts” 54%: Informational©2011 COLLE+McVOY SOURCES: GOOGLE, COMSCORE, EMARKETER #FEEDIT

WHY SHOULD YOU/CLIENTS CARE? + YouTube+Gmail+Reader+[Google Feature Here]) = SEO + Interest-based connections > Loosely-deﬁned friendships + 40 million < 800 million < 40 million + Beat out the squatters and phonies.©2011 COLLE+McVOY #FEEDIT

“WE DON’T THINK OF THE REST OF GOOGLE AS SOMETHING DIFFERENT FROM GOOGLE+. WHEREVER PEOPLE ENTER OUR ECOSYSTEM, THEY ARE RECOGNIZED AS A GOOGLE+ USER AND GET ADDITIONAL VALUE.” ~ BRADLEY HOROWITZ, GOOGLE PLATFORM VP©2011 COLLE+McVOY #FEEDIT

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Google+: Searching the Social Network

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