Transcript of "Advertising & Sponsorship Info"
We are waiting for you…
The College Underground Radio is: <ul><li>Live to you 24/7 in a continuous, consistent format. </li></ul>The #1 Internet Radio Station Chain For College And Underground Radio <ul><li>The largest multi-unit internet radio station chain in </li></ul><ul><li>the world. </li></ul><ul><li>13,000 unique and loyal monthly listeners, and </li></ul><ul><li>growing 26% per month </li></ul><ul><li>USA & Worldwide demographic is ages 20-28 </li></ul>
We Are Different Because: <ul><li>Variety of music as large as the audience base. </li></ul><ul><li>Our prime age target is A21-28, a sought after demo </li></ul><ul><li>and the “adult” side of A18-29 </li></ul><ul><li>Programming is request based, pushing </li></ul><ul><li>listeners to be interactive with the website. </li></ul><ul><li>Ever changing program content with little replay. </li></ul><ul><li>Multiple stations in USA and International for </li></ul><ul><li>localized and worldwide targeting. </li></ul>
The Demographic: <ul><li>Increasing demographic size of 18-20 yr old </li></ul><ul><li>listeners & website visitors </li></ul><ul><li>With a target A21-28 demographic, we address: </li></ul><ul><li>Millenials/Gen Y mainly college students/grads, </li></ul><ul><li>Entry level market spending levels of $350 Billion,, </li></ul><ul><li>Heavy personal use consumers </li></ul><ul><li>Impulse buyers with high social interaction tendencies </li></ul>
Website Traffic College Underground Radio listeners/visitors are located in every state of the Union The site traffic is split evenly urban and rural Website Visitors are averaging 4+ page views per visit. Approximately 60% of our visitors are returning visitors each month. Over 13,000 uniques interact with the College Underground Radio chain each month. Visitor traffic is increasing each month by 40%.
College Underground Radio Listeners & Website Visitors Earnings Under $25K 25.5%, $25K-$30K 23.4%, $30K-$40K 23.4%, $40K-$50K 4.3%, Over $50K 23.4% Gender Male 61.7%, Female 38.3% <ul><li>Age </li></ul><ul><ul><li>21-29 38.3%, 30+ 55.3%, 18-20 6.4% </li></ul></ul>Education No College 2.1%, Some College 51.1%, College Grad 29.8%, Post Grad 17.0%
<ul><li>64% have over 1,000 contacts/online friends </li></ul><ul><li>73% have read a blog </li></ul><ul><li>96% regularly participate in a social network. </li></ul><ul><li>55% have uploaded their own photos </li></ul><ul><li>83% regularly watch video clips </li></ul><ul><li>39% subscribe to RSS feeds </li></ul><ul><li>45% created their own blog </li></ul><ul><li>OTHER: rich media consumers, are online more than watch tv or listen to the radio, etc. </li></ul><ul><li>57% have joined a social network </li></ul>Our Listeners
Put your eggs all in one basket - All in one convenient and inclusive package for a fraction of the cost of terrestrial radio advertising. College Underground Radio wants to partner with you as we grow our A21-28 core demographic. . As our partner, we offer you our: Online Radio Social Media Websites Special Sponsor areas Events/Concerts
Standard Sponsored Content College Underground Radio gives you the flexibility to create the exact advertising campaign that is right for your marketing efforts. By combining a variety of advertising units, you have a powerful advertising platform unlike any other internet radio station on the Web. Friends Of The Station Displays a link to and explanation of your companies website on the main traffic pages of the CUR website Weblinks Displays a link to and description of your company’s website on the Cool Companies Links page of the CUR website. Header Banners Displays a horizontal banner at the header of the main traffic pages of the CUR website. Footer Banners Displays a horizontal banner at the bottom of the main traffic pages of the CUR website. Social Media Facebook, Myspace, Email marketing campaigns
Premium Sponsored Content <ul><li>Discover Featured Artist </li></ul><ul><li>CUR Future Sound Radio CUR TV </li></ul><ul><ul><ul><li>Friday Night Concerts CUR Live </li></ul></ul></ul><ul><ul><ul><li>The Underground Concert Tours/Event </li></ul></ul></ul>College Underground Radio develops innovative, result-driven advertising programs From building a consistent voice throughout a user's session to creating a unique customized program specific to your needs, CUR creates programs that build brand awareness, generate leads and increase recall.
“ Discover” All levels of “Sponsorship” are available. Using the American Idol concept we bring you “Discover”, an amazingly popular vehicle for our listeners. As “judges” our listeners discover new artists before they become mainstream. Each month up to 6 bands compete for votes from our listeners with the winner receiving 3 of their tracks in the following month’s playlist rotation. The participating bands promote to their fans impacting the visitor count to this page
“ Featured Artist” Around that, we highlight the artist’s: “Featured Artist” is a monthly segment where we expose listeners and website visitors to one special artist. Bands promote to their fans through social media impacting webpage visitors Music Biography Pictures Video
“ CUR Future Sound Radio” The CUR For Radio Boredom <ul><li>College Underground Radio presents a welcome relief to the clutter of preprogrammed, boring terrestrial radio with CUR Future Sound Radio. We will feature some of the most creative and entertaining shows on internet radio </li></ul><ul><li>1 hour shows on various topics. </li></ul><ul><li>Shows feature one or more dj’s </li></ul><ul><li>Shows are available in podcast and live stream. </li></ul><ul><li>DJ’s are involved with promoting their own shows, </li></ul><ul><li>driving more website visitors to their shows webpage. </li></ul>
“ CUR TV” We introduce the listener and website visitor to a performance of an artist through their music videos. You heard them. Now you can see them. The best music videos from the bands and artists on College Underground Radio Live stream of select bands and artists. All music video genres represented All artists are represented on College Underground Radio Bands promote to their fans that their video is playing on our station It’s CUR TV Its not MTV.
“ The Underground” We take advantage of the “program-mercial” format: We introduce the listener to an artist in a twenty minute infomercial that includes: three to four cuts of the artist, wraparounds about the act and an interview with the band. Within the program there will be information for the listener to find the band’s website, My Space, Face Book or where to purchase their music or merchandise.
Other Promotional Avenues: Under Development Viral marketing opportunities and social media links. Weekly 15 minute music news show Friday Night Concerts, a weekly concert streamed to colleges across the USA. Tours, live performances and local promotions A constant linkage through our e-services that links your product or service to artists or programs. ..and if you have something you want to try, we are all ears and flexible enough to pull it off.
Marketing <ul><li>Local stations have been added in both the USA and </li></ul><ul><li>Internationally with more on the way. </li></ul><ul><li>We have ability to localize and regionalize marketing. </li></ul><ul><li>College Underground Radio markets virally. </li></ul><ul><li>We are adding “General Managers, Talent Scouts and </li></ul><ul><li>Music Editors” both nationally and internationally. </li></ul><ul><li>They: </li></ul><ul><li>promote and grow the concept, </li></ul><ul><li>drive traffic to the website </li></ul><ul><li>discover new artists </li></ul>
The Team Plus: General Managers in each station Talent Scouts around the world Dave Hottle, CPC 27+ years Talent Management, Sales, Franchising and Business experience. Bud Becker 35+ years Music, Radio Consulting, Promotions and Advertising experience John West Project Consultant, 30 years performance and artist mgmt Cheryl Wyatt Music Editor and Talent Scout
We only target A21-28 and promote your brand in environments with nearly unlimited creative potential. Summary: College Underground Radio is the new combination of Internet listener driven radio programming and social media.
Contact <ul><li>We are easy to reach. </li></ul><ul><li>For more information and potentials, get in touch: </li></ul><ul><li>Dave Hottle [email_address] </li></ul><ul><li>Or Call: 678-402-7672 </li></ul>
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.