Green Media Kit - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants
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Green Media Kit - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants

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NAM Youth Marketing specializes in college marketing, youth marketing, and on-campus marketing. Check out more at http://namooh.com . Let us connect your brand with the $400 billion per year, youth ...

NAM Youth Marketing specializes in college marketing, youth marketing, and on-campus marketing. Check out more at http://namooh.com . Let us connect your brand with the $400 billion per year, youth market.

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Green Media Kit - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants Presentation Transcript

  • 1. Buy Some College Media Advertising, Marketing & Promotions For The College Minded-$200 BILLION + Market College Students – Ages 18-24 and Beyond NewAge Marketing, Inc. (NAM) is a Full-Service College & High School Youth Marketing Company that provides advertisers with a medium to target youths from as early as their first day of kindergarten to their last day of college and beyond. When it comes to cultivating your business by tapping into the lucrative, yet elusive college and k-12 markets…..we know what you’re thinking. For over a decade, NAM has been implementing unique student marketing solutions for clients seeking to market to students. Nam has built the most extensive college, high school and youth marketing network Nationally. We reach virtually every campus from coast to coast. The most important aspect of our network is that it lends itself to flexibility. Market to an entire nation or just one campus. It is always our recommendation that a client employ several avenues simultaneously to achieve the optimum level of exposure and to ensure that their college advertising message gets across to the target audience. *Personal Attention - Start To Finish *Current Knowledge of the CollegeMarketPlace *Effective/Efficient College Advertising Services & Promotions *Fastest Turnaround by a College Advertising Agency in the Industry Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing Network NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 1
  • 2. BlueTooth –Wi-FI–College Network NewAge Marketing is the leader in national Phone Kiosk AD Wraps as well as Blue Tooth Networked COLLEGE Kiosks. Our network provides access to over 1 million advertising panels or a combination of SECURE BlueTooth Enabled COLLEGE Kiosks –IN SCHOOL Reaching Over 10 Million Students Daily – Exclusive Provider (Opportunity to Send Electronic Ads to passerby traffic within 300 feet range of the phone/college kiosks) with Ad Panels. Internet h itc Turn physical w rS locations into we interactive Power Po Bluetooth hotspots Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing NetworkNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 1a
  • 3. BlueTooth –Wi-FI–College Network What Ways Can I Work With NewAge Marketing? • Point of Purchase – Target mass retailers, convenience stores, or retail chains • Proximity Targeting –Ethnic Targeting – Hispanic, Asian, African–America • ZIP Code Targeting · Lifestyle Targeting – Nightlife, college campuses, beach, • Events • General Marketing Why You Should Work With NewAge Marketing? • Targeting –We offer the ability to micro–target ad placement by demographics, locations, events and other criteria. • Relevance –Tailor your advertising message to its surroundings. Our network can deliver a message that reaches your target at a specific time and place. .•Personal –Relative to other media, phone kiosks provide street level ads within a few feet of the passerby. Your message is also delivered in an uncluttered environment which means more impact. • Creative Ad Possibilities –Skies the limit on design • Efficiency – Highly–focused placement and affordable targeted impressions • Nationwide Coverage – Millions of Kiosks Units Available – Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing NetworkNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 1b
  • 4. BlueTooth –Wi-FI–College Network Quality Locations - To ensure the very best locations, we have developed a comprehensive process. **We use a database system to narrow the search for locations using your unique guidelines. Census 2000 demographic data on ethnicity, income, and household characteristics into the system, as well as business location data, to refine our searches. The result is a preliminary list of all the phone kiosks in a market that fit the campaign guidelines. Our college locations are in excess of 7000+ with nearly 1000 campuses – the largest and ONLY network known today. **To ensure the best possible locations are used for your program, site surveys are performed to verify the placement, visibility and traffic of each location. **Location is assessed on its visibility, traffic levels, and how well it fits the target for your program. Best Locations ONLY are selected. **Audit Process - every few weeks ads are checked and Bluetooth units monitored. If your ad looks anything less than spectacular, we will repost that location with brand-new posters and for Bluetooth programs replace batteries or wireless cards if necessary. A Commitment to quality ensures success for our clients. Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing NetworkNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 1c
  • 5. BlueTooth –Wi-FI–College Network Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing NetworkNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 1d
  • 6. BlueTooth –Wi-FI–College Network Bluetooth: How does it work?A campaign One click begins A messagecreative with a fast and free appearsa bold call to download of askingaction unique content if the userprompts to wishes topassersby to mobile devices acceptturn on their using Bluetooth. content. Supported by QwikkerBluetooth. Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing Network NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 1e
  • 7. BlueTooth –Wi-FI–College Network Bluetooth: How does it work?A campaign One click begins A messagecreative with a fast and free appearsa bold call to download of askingaction unique content if the userprompts to wishes topassersby to mobile devices acceptturn on their using Bluetooth. content. Supported by QwikkerBluetooth. Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing Network NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 1f
  • 8. BlueTooth –Wi-FI–College Network Bluetooth: How does it work? 4 UniqueA campaign Portable Wi-Fi contentcreative with a Passersby user locates appears onbold call to turns on their the hotspot their Wi-Fiaction prompts Wi-Fi on theirpassersby to and connects. capable portablelook for the Wi- portable device.Fi hotspot on device.their Wi-Fi Supported by Qwikkercapable portabledevice. Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing Network NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 1g
  • 9. On Campus Postering & FlyeringNAM has been executing On-Campus POSTERING & Flyering across the United States, Puerto Rico and Canada since1996. Campus posters are displayed on bulletin boards in well traveled areas on college campuses. These bulletin boardsare one of the best ways, at a "grass roots" level, to communicate with college students via student marketing andadvertising promotions.Response Cards, take-ones and tear-off tabs attached to posters provide an especially cost-efficient means for prospectgeneration, direct orders or web inquiries. Since the average life of a poster is over two weeks, one wave of posters givesyou maximum efficiency for a 2 week media schedule.Targeting: Placement at universities and college at more than 6,500 campuses available nationwide.A SOLID INVESTMENT for Apparel - Automotive -Communications -Electronics -Entertainment -FinancialServices Food & Beverage -Publishing -Recruitment -Travel -etc. College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 2 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 10. On Campus Postering & Flyering Our Exclusive College Advertising Agency Network chooses prime locations to achieve maximum, repetitive exposure and abide by and operate within campus rules and regulations. Spot checks and monitoring and wave photos ensure for a successful promotion. THE MOST COPREHENSIVE NETWORK IN THE INDUSTRY – Work with the marketing company advertising to college students that has actually been on college campuses – Others promote but in most cases have never posted a poster themselves – We utilize a FOUR TIER approach that no other company offers. NAM Professional Agents, Student Agents, SGA Representatives’ & Department Specific Mailings turnkey approach to college postering and flyering delivers results. What this means for you, our client is that we can distribute materials in a fraction of the time (usually DAYS VERSUS WEEKS with the competition) that other companies promise with a consistency. 15% MORE FREE – The success of your program is our greatest desire. 2 weeks after our initial distribution on campus, our professional and student agents will place and additional 15% MORE Posters for FREE. Simply add the extra materials to the initial order and we will take care of the rest for free. Post 500 Colleges – 50,000 Posters/100 Posters Per Campus/6 Weeks For $45,000 ($.90 Per Poster) Our Most Popular Special – TERRIFIC BARGAIN Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing NetworkNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 3
  • 11. ON-CAMPUS COLLEGE BULLETIN BOARD/ IN-CLASSROOM POSTERING & FLYERING YOUR BRAND WHERE STUDENTS ARE THAT GET ATTETION!! Informative products POSTED in high-traffic college locations, classroom buildings, college dorms, career centers, student centers, mail rooms, dining halls, common areas, etc…. 15,555,471 College Student Target Market 164,895 College Bulletin Boards 4 Color Visual Impressions – 8.5” x 11”, 11” x 17” or 11” x 22” Targeted Distributions Available – Science – Math – Graduate, etc… Guaranteed High Visibility Through On Campus Advertising 1 poster per every 150 students / 1:150 Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing NetworkNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 4
  • 12. Exposure Analysis POSTER Impressions – Top 500 Colleges Average number of students *…………………………………………………………………..922 Number of days in sponsorship (maximum)…………………………………………………..x30 Total number of students per 30 sponsorship days………………………………………...27,660 Number of colleges…………………………………………………………………………..x500 Total number of poster views per run dates…………………………………………...13,830,000 Average number of gross Impressions Per VISIT Per Poster……………………x8.7 X # Posters Total gross impressions per poster campaign………………………………………........6,525,000 Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing NetworkNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 5 2
  • 13. College Dorm Doorhangers – Effective Dorm Room Marketing NAM agencies advertising to college students – College Dorm advertising College Dorm Marketing Utilized as Branding or Call to Action Placed directly on students door handles in college dorms and other campus housing Target the top 500 campuses nationally or any of our 2,000+ Campuses Typically 1:2 dorm hanger to student ratio Guerilla Marketing & Advertising Promotions Top 500 Campuses / 1 month - 1 time distribution: 935,135 Dorm Room Available (Top 500): $401, 765.00 – ALL Inclusive – Printing Included College Dorm Room Door Hangers -4COLOR Impressions TOP 500 Campuses Impressions Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing NetworkNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 6
  • 14. Exposure Analysis Average number of dorm rooms *…………………………………………..1,500,000 Number of days in sponsorship (maximum)………………………………………...x1 Total number of students per 30 sponsorship days…………………………………...2 Number of colleges………………………………………………………………..x500 Total number of views………………………………………………………3,000,000 Average number 0f gross Impressions Per VISIT Per Dorm Hanger……………..x3.5 TOTAL IMPRESSIONS……………………………………………………………...10,500,000 Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing NetworkNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 7
  • 15. ON-CAMPUS LOCATION MEDIA-3D Totem Kiosk Displays-Banner Stands The largest 3D Kiosk Ad Network with a potential reach of over 15 million students at over 1,500 campuses in 148 ADI markets nationwide (95% of college students). The NAM 3D Campus Marketing Company Network offers and effective yet economical medium for tapping into this attractive student marketplace. College Kiosk Marketing & Advertising Displays visible on campuses in every state nationwide in key locations. Guaranteed College Kiosk Placement High Visibility Placed in high traffic locations such as building entrances – next to college newspaper racks department specific NAM Survey – 1200 Students from 60 Top Colleges Revealed: 96% Viewed a Totem College 3D Kiosk Media Ad in the past seven days Over 60% viewed a 3D Totem Kiosk more than 10 times during a seven day period (Banner Stands) Of those 60%, 25% viewed a 3D Totem Kiosk more than 30 times College Kiosk Advertising Displayed in monthly viewing periods. ** The college marketing strategies and products kiosk network reaches students nationwide in student unions, mailrooms, gymnasiums, dorms and academic building specific locations. College Marketing Network Advertising, Marketing, Research & Promotions for the Youth MindedNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 8
  • 16. Exposure AnalysisCollege 3D Totem Kiosk Displays -4 COLOR Impressions TOP 500 CampusesMOST HIGHLY VISITED CAMPUS LOCATIONSImpressions Average number of students…………………………………………………………………………… *1050 Number of days in sponsorship (maximum)……………………………………………………………….x30 Total number of students per 30 sponsorship days……………………………………………………..31,500 Number of colleges………………………………………………………………………………………..x500 Total number of views……………………………………………………………………………...15,750,000 Average number of gross Impressions Per student VISIT Per 3D Totem Kiosk………………………...x19.5TOTAL IMPRESSIONS……………………………………………………………………………307,125,000 College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 9
  • 17. Table Pop Tents Exclusively Supplied by NAM college advertising companies College Marketing & Advertising Campus Promotions with a POP – college tabletent marketing Advertise to College Students with Table POP Tents. They can be used to promote upcoming college recruitment or recruiting services events, special discount offers or anything your imagination may think of!!!! College table tents are placed in Strategic Locations on college campuses Full 4-color copy for a professional look that lends itself to flexibility and design Cost effective while producing results College POP- TableTents are distributed in high-traffic student locations including but not limited Student Unions/Mail Rooms/Dorms/Libraries/Lecture Halls 1,500+ Campuses Available – 75,000 Strategic Locations Weekly Top Colleges – 18,563 Locations – 1 per every 350 student ratio 76% Viewed a Table Tent Advertising Promotion in the past seven days Over 45% viewed a Table Tent Marketing Unit more than 10 times during a seven day period Of those 45%, 25% viewed a Table Tent more than 30 times College Marketing Network Advertising, Marketing, Research & Promotions for the Youth MindedNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 10
  • 18. Exposure AnalysisCollege Table POP Tents-4COLOR Impressions TOP 500 Campuses Cafeterias – Dorms – Academic HallClassroomsTable POP Tents Impressions Average number of POP Tents Distributed…………………………………………350 X 2 Distribution (700) Number of days in sponsorship (maximum)……………………………………………………………….x30 Number of colleges…………………………………………………………………………………….....x500 Total number of views………………………………………………………………………………...350,000 Average number of gross Impressions Per VISIT Per POP Tent……………………………..x10 =3,500,000 TOTAL IMPRESSIONS……………………………………………………………………………17,500,000 Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing NetworkNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 11
  • 19. Java SleevesJava Sleeves have been transforming the nation’s daily coffee habit into memorable consumer impressions that ultimately deliverROI. The NAM network is capable of delivering over 15 million cup sleeves a month across 6,000 locations, 80 US markets,including the top 30 DMAs. We take pride in managing our network so that campaigns always reach their targeted audience anddeliver results whether it be College Markets or the General Population. That’s why NAM JAVA Sleeves are quickly becoming mobile billboards for the leading brands.JAVA Sleeves are a distinctive, one-to-one media medium that makes brands stronger and direct responsecampaigns more effective through High recall and long lasting impressions. On Average Coffee – Teadrinkers spend 49 minutes with our Java Sleeves. Average recall: 65%. The average JAVA Sleeve is viewed by 2-6 consumers before being discarded. College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 12 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 20. GazoontiteNAM delivers your message directly into the hands of potential customers on college campuses, high schools, junior high schools,elementary schools and the US General Population in over 150 Major Metro Markets. Our personalized “Gazoontite” tissue packsare uniquely suited to the consumer who accepts the FREE tissues. Studies Prove that recipients are likely over 80% likely to readyour advertisement. In many cases they’ll look it over on average 5X before the tissues are used up.“Gazoontite” Tissue pack marketing has been proven highly effective in the financial, entertainment, insurance, student lending,automotive, food andbeverage, etc… industries. Unlike traditional OOH media, your advertisement usually is not discarded untilthe tissue packs have been used. This ensures guaranteed repeat ad exposure. In addition, marketers can insert a coupon or mini collateral item in the back of the tissue pack. This adds to the offering as added value - brand reinforcement - to theconsumer. Advertisement (CARD) Film cover with a pocket for adding extra information College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 13 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 21. Blue Tooth Phone Ad KiosksNewAge Marketing is the leader in national Phone Kiosk AD Wraps as well as Blue Tooth NetworkedPhone Kiosks. Our network provides access to over 1 million advertising panels or a combinationof SECURE BlueTooth Enabled Phone Kiosks (Opportunity to Send Electronic Ads to passer bytraffic within range of the phone kiosks) with Ad Panels.NAM supports and extends the reach of more traditional, general audience forms of out-of-homemedia by delivering targeting of age, income, and lifestyle groups, as well as businesses and events.Strategically placed messages increases your program’s impact.Compared to other street media, phone booth kiosk advertising is a unique advertising opportunity. We wow with the “Novelty”Factor. NAM has a presence In virtually all large and small cities across the country. Our extensive inventory can effectivelypenetrate key nightlife areas, trendy hotspots, College and even K-12 Markets.Traditional Phone Kiosks target and reach many segments, demographics or geographic areas. Our Clients can reach diverseethnic groups, religious, age and financial groups. Our programs target urban markets, hip & trendy areas, youth, nightlife, themilitary, beaches, college campuses and K-12 markets. College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 14 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 22. SkriblesSkribles is a high quality multi-subject notebook in many cases, co-branded with participating colleges and universities across theUS. We also offer a generic version that may be Exclusive for the client if desired. It is distributed at the start of each semesterby one of our 6 National Networks on Colleges and Universities. Four-color, full-page advertisements act as subject dividers thatprovide you, the sponsor advertiser, with the means to engage students in a new and creative manner.Students receive it for FREE!Unlike other student-targeted advertising vehicles, our Skribles Notebooks provide the students with the opportunity to interactwith your brand in a classroom learning environment. This is important because students are making decisions on their own forthe very first time in their lives when brand preferences are being formed. To ensure maximum impact and exposure, thenotebooks are designed for students to use over the course of an entire school semester. What this means is that your ad will beseen approximately 96 times over a 4-month period. 1 1 FEATURE: College Branded Cover 2 2 FEATURE: School Information Pages 3 3 FEATURE: Dividers 4 FEATURE: Note Pages 4 College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 15 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 23. ‘Pass The Pad-NoteAds’‘Pass The Pad-NoteAds’ is a unique and simple concept that allows our clients to Target & Reachover 10,000,000 Students On College Campuses with a highly targeted, one-to-one hand distributionmethod.Students’ notes and notebooks are one the main tools they use while at school and in class lectures. e‘Pass The Pad-NoteAds’ is a service in which we offer FREE Sheets of Notebook Paper to students erupon entering lecture halls, classrooms, etc… with a client message Prominently Displayed on the H Adheader sheets. This unique program mends itself to the flexibility that clients can target specificstudents and majors on campus during classroom hours with a quick and effective and most rimportantly powerful visual advertising medium that they will see long after the actual classroom Y ouhours upon revisiting, sharing notes and studying for mid-terms and finals.Every morning our exclusive network of agents distributes NoteAds at client selected colleges andclient selected locations on campus.Ideally, each student receives 4-6 individual NoteAd sheets of paper with your Advertisement Visibleon the top of each page.NoteAds: Powerful – Impacting – Brilliant – Cost-Effective – Obvious – UncomplicatedStudent Responses Program Details:- A Majority of Students do not feel it is invasiveNearly 95% questioned desired to receive NoteAds again-Viral Marketing Sample of Client’s MessageNearly 25% talk about the advertising with their classmates-Effective & Powerful Advertising MediaNearly 75% believed the NoteAd to be persuasive in trying new products/services College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 16 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 24. ‘Pass The Pad-NoteAds’Client Advertising:-Maximum exposure analysisStudents can spend up to 90 minutes during class looking at your ad plus repeat viewing-Memory RetentionNearly 80% retain the advertising message contentTarget Selections:Clients may choose which campuses and areas on campus to advertise.-Student-To-Student / Hand-To-Hand / Distribution-Simple Process That Demands Attention On Campus-Both Students and Clients Alike enter into a win-win situation.Nationwide Exposure:-Target Over 1,000 campuses nationally with a student population exceeding 10,000,000-All 50 States Represented PLUS Canada & Puerto Rico-Metro Markets Include: Boston, New York, Los Angeles, Chicago, Houston Philadelphia, Phoenix, San Antonio, San Diego,Dallas….etc… Sample of Client’s Message College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 17 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 25. ‘Pass The Pad-NoteAds’Personalize Your Campaign:Our extensive relationship marketing we have built over 12 years with the colleges anduniversities allows us to represent your ad in a truly unique venue:Target Students By:-Gender-Demographics-University - College-Major, -etc…Advertising Options Available:-Logo T-shirts/ Hats-Colored paper with or without images-Recycled – Watercolor – Print – Specialty – Oriental, etc…Pricing:-Charged per school basis and total volume distributed-Base Charge: $250 per campus – 1 agent – 4 hours – 1600 sheets – 200-400 Students ReceiveAd** Typical Program-2 Agents Per Campus - $350 – 12 Total Hours Marketing -4800 sheets –750-1200 Students receive Ad(This Promotion is typically done an average of 1-2 times a week/ 2-4 times monthly)***3 Agents Per Campus - $450 – 18 Total Hours Marketing – 7200 sheets – 1000-1800Students Receive Ad Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing Network NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 18
  • 26. MEDIA BOARD POSTERS & Sport & Team Banner Media Marketing to students with College Media Board Posters are an excellent, Cost-effective &Certainly VISIBLE way to REACH College Students. MOVIE SIZE POSTERS 11x17, 12x18, 13x19, 18x24, 19x25, 20x30, incorporating full color graphic artwork. Displayed on a Monthly Basis in high traffic area locations (Student Union-Mail Room-Dorms-Career Center-Dining Halls,etc…) for visible viewing by students and faculty Part of the NAM College Marketing Companies Network TEAM BANNER MEDIA BIG Images Help Your Ad Stand Out at Major Sporting Events! Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing Network NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 19
  • 27. Exposure Analysis College Media Board Posters -4COLOR Impressions TOP 500 Campuses MOST HIGHLY VISITED CAMPUS LOCATIONS Media Board Impressions Average number of students *…………………………………………………………………..933 Number of days in sponsorship (maximum)……………………………………………………x30 Total number of students per 30 sponsorship days………………………………………….27,990 Number of colleges…………………………………………………………………………….x500 Total number of views………………………………………………………………….13,995,000 Average number 0f gross Impressions Per VISIT Per Media Board Poster…………………x10.7 TOTAL IMPRESSIONS…………………………………………………………….149,746,500 College Marketing Network Advertising, Marketing, Research & Promotions for the Youth MindedNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 20 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 28. Dorm Room HELLO!! Memo Boards & HELLO!! Memo Board Door Hangers Distributed up to 5 Million+ College Students Nationwide! College Dorm Room HELLO!! Memo Boards & HELLO!! Memo Board Door Hangers turn ordinary dorm room doors into Permanent, 365 – 24/7, student interactive advertising billboards! HELLO!! Memo Boards & HELLO!! Memo Door Hangers are our – 4-color, poster size, permanent-stick, write- on /wipe-off erasable HELLO!! Message centers. They are in students’ faces every time they walk in, out and by a dorm room –Fraternity – Sorority House door. Boards come complete with double-sided tape, pen and pen clip. Memo Boards mount easily to almost any service. Student Research has proven that HELLO!! Memo Boards & HELLO!! Memo Board Door Hangers are a valuable and essential communication tool for students on the go. HELLO!! Memo Boards are distributed throughout the year but with an emphasis on back to school and second semester. They go out on the opening day of school – and STAY POSTED IN MOST CASES FOR THE YEAR!! We can also include a product sample or insert with HELLO!! Memo Boards. We can attach almost anything you want to the center of the board or placed in our back to school student welcome kit. CIRCULATION: TOP 500 Campuses 1,000,000 Dorm Rooms – 2,000,000+ Students DISTRIBUTION DATES: August 15 – March 15 Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing Network NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 21
  • 29. Dorm Room HELLO!! Memo Boards & HELLO!! Memo Board Door Hangers Distributed up to 5 Million+ College Students Nationwide! DISTRIBUTION METHOD: HELLO!! Memo Boards are distributed by Student Housing Authorities as well as Student Agents on a one Hello!! Memo Board to student ratio. RATES: $900/M. Price varies according to size of product and/or paper attachment and complexity of graphics on HELLO!! Memo Board. Gold Passport Sponsorship includes: •Display Rights to HELLO!! Memo Board •4C process or line art on outside of memo board •Attachment of paper product(s) and/or coupon(s) or additional items •PMS color choice for pen DATES: Delivery Dates: Paper: Inserts due – 45 day lead time Memo Board Artwork due 45 day lead time Material Requirements: 5% over for contracted product distribution, 10% over for contracted paper insert distribution Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing Network NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 22 18
  • 30. Catalog/Brochure & Magazine/ Postcard/ Flyer Distribution Mailing Fulfillment NAM College Advertising Agency has an exclusive database of colleges and universities which allow our clients to deliver the advertising message to the campuses you choose. NAM provides hand-to-hand and face-to-face distributions as well as complete Mailing Services. Target over 15 Million Students – Over 75,000 Placement Locations with Catalog Specific Drop Locations, Brochure & Magazine Distributions, Postcard Marketing via the NAM exclusive Take-One Rax with 2 and 4 pack displays, as well as Flyer bulletin board postings and one to one student hand outs. NAM full service college ad agency also has the ability to coordinate-package and mail advertising to academic department heads. The On-Campus Coolness Factor AXtion Location Media is artsy, funky, sexy & cool. The System is Designed as a Take-One, Not a Give-Away Students, faculty, administration and staff take only the particular AXtion College Postcards, Magazines, Brochures or Flyers which appeal to them. Each medium is selected on a voluntary basis and with enthusiasm. Students identify strongly with FREE informative and incentive driven advertising opportunities. College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 23 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 31. Exposure AnalysisCollege Flyers – Brochures – Postcards – Catalogs - Magazines -4COLOR Impressions TOP500 CampusesMOST HIGHLY VISITED DISTRIBUTION LOCATIONSLOCATION AVAILABILITY PER CAMPUSAverage number of distribution locations *…………………………………………………………45Number of days in sponsorship (maximum)……………………………………………………….x30Number of colleges……………………………………………………………………………….x500Total number of locations………………………………………………………………………22,500Average number 0f gross Impressions Per VISIT Per Media Location…………..x150 =101,250,000TOTAL Location Media………………………………………………………………..101,250,000 College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 24 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 32. "Take-One" College Ad DisplaysNewAge College Marketing Campus Promotions, Inc. Postcards & Brochures welcomesyou. We are the leading "take one" college brochure and college postcard company in theUnited States offering money-saving products and services. We offer some of the very bestcollege products through the cost effective yet highly visible 4Color "take one" brochuresand postcard distribution and Take One Display Rax (NAM ORIGINAL).NAM utilizes 4-pack, bulletin board clear holders and individual unit holders specificallydesigned to hold "Take-One" college advertising materials. College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 25 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 33. Mousepads-MousepadPAD-vertising & Exposure Analysis Audience: 15 Million Students Nationally Substantial Reach MousePAD-vertising mousepads reach millions of college student internet users each time theylog on to the internet in Classrooms, School Libraries, Computer Labs, Dorms, Fraternities, and Sororities, etc...College MousePAD-vertising -4COLOR Impressions TOP 500 CampusesMOST HIGHLY VISITED CAMPUS Computer CentersLocations -Average number of computer lab locations *…………………………………………………………...250Number of days in sponsorship (maximum)………………………………………….............................x30Total number of locations per 30 sponsorship days…………………………………………………….250Number of college……………………………………………………………………………………...x500Total number of locations…………………………………………………………………………..125,000Average number 0f gross Impressions Per VISIT Per MousePad-vertisement…...X5 X 36.8=138,000,000TOTAL IMPRESSIONS……………………………………………………………………..138,000,000 College Marketing Network Advertising, Marketing, Research & Promotions for the Youth MindedNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 26 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 34. COLLEGE NEWSPAPERS NETWORKCollege Newspapers Reaching over 12+ Million Students at more than 2,000+ campuses nationwide. One Stop Buy, Placements and Reporting 95% College Student Newspaper Readership Competitive Pricing – National Reach - Volume Discounts – Premium Placements – ONE MEDIA BUY NAM Relationships Built Over 12 Years – The NAM College Newspapers Advertising Network College Display Ads – College Classified Ads – Free Standing Inserts –Spot & Full Color Web & Online Campus Classified Ads Placements – Specialty Service Targeted Print & Classifieds Ads by College-University, Degree, Zip Code, Enrollment Special Issues – Sports Previews – Career Guides – Homecoming- Summer – Graduation Reaching the college students more effectively through the NAM print newspaper advertising agency Test the college market in the top 100 schools’ college newspapers or launch a full-blown, national campaign Advertising College Newspapers Ad Placement – Client will - Decide on budget – choose markets – ad design – NAM will – Get to know you as a client and your needs – prepare a proposal outline that best meets your goals – refine all college advertising to specifications – place your ad in the college papers assure run dates – collect tear sheets - College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 27 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 35. COLLEGE NEWSPAPERS NETWORKNewAge represents college newspaper offices that have a combined circulation exceeding five million. College newspapers vary infrequency from daily to weekly, bi-weekly to monthly as well as being broadsheets, tabloids and magazines. The NAM collegenewspaper advertising network represents College Newspapers at some of the larger campuses which are dailies, and in manycases there is more than one paper per school meeting the needs from undergraduates to graduate students.Sample Specifications - Full Page (6x21") Half Page (6x10.5"or 3x21") Quarter Page (3x10.5") Eighth Page (2x7.5"or 3x5") College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 28 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 36. HIGH SCHOOL NEWSPAPER NETWORK – Part OfThe Incoming Freshman Orientations Packages High School Newspapers giving National Advertisers a competitive advantage. -High Market Impact - HIGH SCHOOL NEWSPAPERS includes the top 100 DMA including 2000 public, private and parochial schools serving over 1 million students Visible in schools in every state nationwide. Low cost – High Visibility Student News Offerings: Events –Entertainment – Sports & Recreation –Amusements –Recreation –Consumer Goods Guaranteed High Visibility Penetrating the Teen Market Teens Spend over 30 hours per week in school – 14-18 year old market Newspapers circulate during school hours, making them one of the ONLY nonacademic publications distributed in classrooms Reaching 93% of students in school 54% Report reading a newspaper in the past week Top 100 DMA including 2000 public, private and parochial schools Reaching High School Students who spend over $71 Billion Annually High pass along to friend rate – little ad clutter – full – half & quarter page ad sizes– FSI – Color available NAM will – Get to know you as a client and your needs – prepare a proposal outline that best meets your goals – refine all advertising to specifications – place your ad in the papers – assure run dates – collect tear sheets - Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing Network NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 29
  • 37. High School National Ad NetworkSAMPLE RATESHere are some network-wide rates.•A quarter-page ad in the 578 network newspapers that take them would cost about $70,658.Individual rates range from about $20 to about $466, with a median price of about $ 80.•A half-page ad in the 575 network newspapers that take them would cost about $121 ,591.Individual rates range from about $27 to about $665, with a median price of about $150.•A full-page ad in the 571 network newspapers that take them would cost about $204,711.Individual rates range from about $40 to about $1197, with a median price of about $240.These prices were accurate the day this rate card was run. In our experience, actual costs are lower because not all paperscan run all ads.AD SIZES8.5 inches x 11 inches (Letter)---9 percentFull page only -------------------7.5 inches X 1011.5 inches x 13 inches ---------22 percent(Short Berliner)Quarter page-----------------------5 inches X 6 inches 10.5 Half page--------------------------inches X 6 inches 10.5Full page --------------------------inches X 16 inches11.5 inches x 17 inches ---------56 percent(Berliner)Quarter page----------------------5 inches x 8 inches 10.5Half page -------------------------inches x 8 inches 10.5Full page--------------------------inches x 16 inches12.5 inches x 22.75 inches ----13 percent(Broadsheet) QuarterPage Half page Full page------5.5 inches by 10.875 11.5 inches by 10.875 11.5 inches by 21.875 Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing Network NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 30 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 38. NAM Alternative - College & Youth Magazines Displays visible on campuses in every state nationwide in key locations. – Low cost – High Visibility Student News Offerings: Events –Entertainment – Sports & Recreation –Amusements –Recreation –ConsumerGoods Guaranteed High Visibility Penetrating the Teen Market Top 25 Metro Markets Targeted - High Impact – Niche Targeting - Full Color at a reduced cost to high priced titles Regional Targeting by Market Target Topics By: Entertainment – Financial – Careers – Gender – Ethnic – Travel, etc… Examples: Campus Recruit Magazine, UMagazine, INsite Magazine, Rag, Teen Magazine, Campus Talk, Gumbo,National Geographic For Kids College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 31 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 39. NAM Alternative & Minority Newspaper NetworkEntertainment – Arts & Lifestyle PublicationsAlternative Newspaper Network - Reaching over 5.5 Million of Today’s Urban Professionals Over 50 quality newspapers reaching today’s urban professionals 60 Markets NationwideMinority Newspaper Annual Circulation: 971.775,532 –Specifically geared to the needs and concerns of individual minority communities, local editorial comment,news of local organizations, special events, sports, entertainment, births and deaths, church announcements,etc. Echo Media Partner - Annual publications - 5 - Bi-Monthly publications - 26 - Monthly publications - 39 - Bi-Weekly publications - 6 - Weekly publications - 174 - Daily publications - 23 College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 32 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 40. STUDENT INTERCEPT – COLLEGE SAMPLING – HAND TO HAND DISTRIBUTIONS – COLLEGE TABLING PROGRAMS Highly targeted college sampling programs & hand-to-hand offers to college students nationally: Co-Op Student Sampling Programs, Custom Campus Sampling Marketing Programs. Exclusively deliver your products to the brand-responsive college market using attractive tabling and sampling booths we place in high-traffic areas. Select from over 500 schools nationwide or to specific local and regional locations up to 1800 colleges and 2 year schools. If provided, trained staffers will wear brand identified apparel. Target Marketing - one-to-one media- Building Brand Loyalty by reaching college consumers in a comfortable atmosphere Established and Proven Effective Guerilla Promotions Marketing Strategy Student Intercept - Hand-to-Hand Distributions of Product Samples, Fliers, Coupons, Trial-Size, Promotion or Certificate/Coupon 70% of college students who received a sample eventually purchased the product at a selected store location identified in the promotion. NAM represents a number of unique college sampling programs that target both male and female college students. Professional Staffers – NAM College Student Tabling Advertising & Marketing Network – Tables set up in key locations on college campus (Student Union) during high traffic times to visibly advertise and promote your product College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 33 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 41. Exposure AnalysisCollege Student Intercept – Sampling TOP 500 CampusesDistributed In Student Quads – Before & After Classes – Before & After Lunch - DinnerSampling – Student Intercept Impressions Per Day Event Marketing per 4 staffing team – 5 hoursAverage number of samples distributing samples hourly*………………………………………………………………400Average number of students receiving samples hourly*………………………………………………………………1,600Average number of students receiving samples daily*..................................................................................................8,000Number of days in sponsorship (maximum)……………………………………………………………………………..x30Total number of students per 2 sponsorship days receiving samples…………………………………………….......16,000Number of colleges……………………………………………………………………………………………………..x500Total number of samples distributed……………………………………………………………………………...8,000,000Average number 0f gross Impressions Per sample……………………………………………………………………..x1.8TOTAL IMPRESSIONS……………………………………………………………………………………....14,400,000 Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing Network NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 www.CollegiatePromotions.com/ www.KidClubMarketing.com 34
  • 42. College Bookstore Promotion NAM- College Marketing Company Permits Students to try your products firsthand. NAM campus ad agency can promote and manage your event on the Campuses that you choose. Two Affiliated National College Bookstore Markets (1,500+ Campuses In Book Store Network) – Offering Full in-store promotional inserts at the point of sale during high traffic times. College Bookstore Bags – Reaching over 15 Million Students at large colleges and universities across the country. Reaching students at the point of purchase in bookstores. January – December – Reach over 1.5 million students monthly – 250,000 Pieces at each Point Of Sale Inserts placed in campus bookstore bags upon checkout Perfect for back to school or any time of year Graduate Programs – Grad Fairs – Grad Merchandise Freshman Orientation – Reaching Students & Parents via orientation tours – campus fairs Athletic Events – Football/Basketball Games Shopping Bag Advertising – 1 sided bags – 5,000,000 run Campus Bookstore Websites reaching students for buying textbooks– parents and alumni for gifting Direct In-Store Sampling – over 10 million samples delivered in last 2 years College Marketing Network Advertising, Marketing, Research & Promotions for the Youth MindedNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 35 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 43. College Bookstore Promotion Display “Take Ones” located at registers in stores In-Store Signage Advertising – Counter Signs – Table Tents – U-Turn Magazine Opportunities Free to students – 1,000,000 back to school Fall & Spring Issues 600,000 Summer Orientation Issues In-Store Events – Creating one-to-one connections with students – Examples – Sony Music Café Tours – Avon Makeovers College Marketing Network Advertising, Marketing, Research & Promotions for the Youth MindedNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 36 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 44. COLLEGE EVENT MARKETING PROGRAMS – CAMPUS MARKETING & SALES PROGRAMSProfessional Staff -Exclusive Custom Designed College Events: Brand-Responsive-Targeting – Inspiring &Captivating the College MarketNAM – Student Event Marketing Company provides Highly targeted college event marketing programs placingsamples & offers in the hands of college students at campuses across the nation: Co-Op Programs, CustomPrograms, and College Bookstore Programs available.**Students are 70% more likely to buy a product (trial-size product, promotion or certificate/coupon) in a local storeafter they have had a chance to sample it first, thereby creating a lifelong consumer. College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 37 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 45. COLLEGE EVENT MARKETING PROGRAMS – CAMPUS MARKETING & SALES PROGRAMS**500 + schools nationwide - specific local and regional locations up to 1800 colleges and 2 year schools. Target Marketing - one-to-one media- Building Brand Loyalty by reaching college consumers in a comfortable atmosphere - If provided, trained staffers will wear brand identified apparel. Established and Proven Effective College Marketing Strategies and Products*Campus Event Marketing – Athletic Center Promotions – Student Union Events – Fraternity & Sorority Marketing –Beach & Concert Campaigns –*Program Sampling – Acquisition Programs - Grass Roots Campaigns – Street Teams – Mobilized Media – Street Art Graffiti(Live Marketing – Sponsorship Marketing - Experience Marketing – Mobile Marketing – Mobile Tours & Promotions) Target Males & Females, Males Only, Females Only, Student Athletes, Student Organizations, etc... NAM event marketing company provides an experienced staff delivering on numerous events yearly, custom vehicles, etc…Mobile Marketing, Field Marketing, Acquisition Marketing and Proprietary Events Manage the event or activity chosen – from paying the required fees to providing site coordination Quickly and accurately produce a cost estimate and demographic data for an entire national or regional media recommendation Custom Venue Sampling Programs targeting Dorms, Dining Halls, Bookstores, Student Organizations, Athletic Departments Fraternities & Sororities, & Health Centers Complete reports & proof of performance data – Photo Verifications Upon Paid Agreement Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing Network NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 38 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 46. COLLEGE EVENT MARKETING PROGRAMS – CAMPUS MARKETING & SALES PROGRAMS Motion Picture & Trailer Screenings – College Student reaction offers a solid benchmark for determining the success of an upcoming movie. NAM can arrange viewings in campus theaters for trailers or “sneak previews” of full length films, as well as distribute promotional materials. NAM can also arrange to distribute and collect questionnaires. Sports Promotions – Fall & Spring Sports Sessions Available - Football – Basketball – Baseball – Soccer, etc… Street Teams – Coordinated Staffers promoting your product/service Campus Trial Pak – Reaching 1,100 campuses – Millions of Students – Sample Gift Packs are welcomed by students College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 39 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 47. Spring Break Marketing Spring Essentials – Reaching 500,000 female college students at over 700 colleges Spring Break Marketing - Network of hotels and resorts reaching more than 1.5 million college students annually Product Sampling: Students receive a gender specific Spring Break Welcome Survival Pack upon check-in Branded Amenities: Towels, pillowcases, beach umbrellas, coasters, pool accessories, etc. Postcard Media & Flyer Literature Placement: Media delivered in-room as a postcard or with your product sample Live Media: Creating Events bringing your image to life Product Demonstration: Permit Students to try your products firsthand. NAM can promote and manage your event on the Campuses that you choose. College Marketing Network Advertising, Marketing, Research & Promotions for the Youth MindedNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 40 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 48. ONLINE STUDENT ADVERTISING & MARKETING– A “Wired” College Demographic CollegeMarketPlace.com: a recognized online destination for college students with content specifically focused on “How to Survive Your College Years”. Users from over 2,000 National Colleges; 250,000+ and growing Content areas include: College Careers, Study Abroad, Ski & Travel, Spring Break, Financial, Education, Music, Sports, Travel, College Jobs Postings and Listings, etc. Interactive Link to the College Market Student Marketing Reaching Over 10+ Million College Students Target a Lucrative College Market Build Awareness For College Media Products & ServicesCollegeMarketPlace.com Increase Traffic to your Web Site with Precision College Ad Targeting Banner Grow Sales/Leads & your campus promotions campaign Increase Banner & Content Sponsorships **33% of students spend more than 10 hours per week online **19.6 spend more than 20 hours per week online versus 16.6% watching TV & 5.5% listening to satellite radio Visits 255,987/ Average Visit Duration/ 00:13:20/ Median Visit Duration 00:01:33 College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 41 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 49. CNOL – COLLEGE NEWSPAPERS ONLINE Over 90% of the top 500 college newspapers have editions on the web. Online ads are generally JPG or GIF formats. Online news papers college marketing strategies provided by NAM Average Media Buy Minimum: $25,000 1 Month Media Buys for campus newspapers online 800+ online college newspapers with over 25 million monthly page views and 2.5 million unique monthly visitors Target Ads By: graduation year, alumni/parent status, region, enrollment, faculty/staff, etc… Campus newspapers emailed and delivered to over 5 million student inboxes Sample Rates – Sizes – Banners-Leaderboards From $15-$20 CPM, Email Editions From $30-$35 CPM, New News Emails From $25 - $30 CPMSchool City State Enrollment Publication URL 728 300ATF 728 300ATF 300BTFUniversity of Alaska a Anchorage Anchorage AK 15,000 Northern Light http://light.uaa.alaska.edu 2,428 2,051 2,097 4,102 5,396Idaho State University Pocatello ID 14,000 Bengal www..isubengal.com 3,290 2,766 9,169 5,532 7,231 College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 42 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 50. Student Direct Email and Mail MarketingNAM student marketing companies offers the most comprehensive student direct email and mail college database system. , Onlythose students that have chosen to receive direct email or mail are available – Confirmed listings Each September. Over 5,000,000million + postal names & over 3,000,000 million + e-mail names. Competitive Rates - Detailed Database of information, including: age, postal address, e-mail address, gender, commuter status, field of study, class year, tuition range, school type, school address, home address, GPA, etc… Student mailing lists of 16-34 year old age groups available All records are 100% opted-in – Awesome viral marketing tool as emails are forwarded 15-18 High School Students grades 9-12 – 1.2 million+ records 18-25 College Students and recent graduates –5 million+ records - 1,000+ College & University Mailing Lists - Teenage Lifestyle Interests – Ages 14-19 – Listings in specific areas of interest – 5 million+ records Ethnic Teens – Ages 13-19 – Hispanic/Latino – Asian-American – African-American – 2 million+ records 5 million+ teens, college and young adults 16-25 – Young Professionals – 18-43 – Over 6 million records – Compiled from high school and post college student lists Ethnic Young Adults – 16 million records - Hispanic/Latino – Asian-American – African-American College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 43 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 51. Student Direct Email and Mail Marketing Voice and Video Email Media VIDEO EMail – Leaping beyond Text Emails Integrated Voice & Video Email as part of viral marketing with Flash Advertising – Multimedia Message Center Media Mail is a true breakthrough technology - redefining the communications landscape in making simplified video messaging a reality while also being completely FREE for the user while having supplied brand driven advertising with Flash Over 125 Current Schools Available and growing College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 44 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 52. Text Messaging-The Power of Words Developed series of text messaging applications SMS (Short Service Messages) – play games – enter sweepstakes – receive coupons – etc… Exclusive content as SMS messages 1.5 BILLION messages delivered monthly – 98% of college students carry a cell/mobile phone at all times – 57.2% of females & 62.3% of male college students Qualified Recipients – Targeted Audience – Range Of Use – Distribute Anywhere/Anytime General Broadcast from $.020-$.010 – Targeted Broadcast from $.020 - $.040 College Marketing Network Advertising, Marketing, Research & Promotions for the Youth MindedNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 45 29 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 53. Online Student Site Network (OSSN) )Comprehensive network of college opportunities to place advertising at sites most frequented by studentsprovided by NAM college marketing agency.**College & Young Adult Channel Entertainment – News – Academic * Career Information**Careers Channel Job Listings – Training – Recruitment Information**Sports & Recreation Channels Guides for all active sports local, college and professional sports teams**Automotive Channel Information on the purchase, maintenance and customization of cars – trucks andmotorcycles**Health & Fitness ChannelInformation of keeping the body looking and feeling great – exercise – nutrition & fashionSample sites include but not limited to: The Daily Jolt, Snopes.com, SOUNDCLICK, College Humor,FinAid, CSTV, PointInCase, Colleges.com, MySpace.com College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 46 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 54. Additional Programs of InterestLegal Graffiti / Live Mobile Billboards / Takeout Billboards Legal Graffiti Advertising is a unique and original out-of-home media component for any outdoor advertising campaign searching for street-credibility, custom-crafted design, and genuine urban presence. Bringing your advertising to life Billboard Advertising is a 3-Dimesional Brand Experience. A powerful consumer experience with our Live Mobile Consists of advertising on branded Pizza Boxes, Chinese Takeout Boxes, Shop and advertising to hundreds of consumersCollege Internet Radio - National Markets Available 500,000 Visitors – 2 Million Total Impressions – 1 Month – New England/California/Illinois Markets Media Types – Music – Video – Flash – Logo On Player – Branded WebsiteCollege Radio Marketing– 100+ Markets Available 2,400+ Radio Stations Available Excellent Alternative To Traditional Restricted College Radio Heard By over 100 Million Adults Daily via campus radio advertising Single Ad Message – Traffic – News – Weather Sports NEW but becoming accepted effective college medium / Large Budget Restrictions ONLY College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 47 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 55. Additional Programs of Interest Advertising, Marketing, Research & Promotions for the Youth MindedNewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 48 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 56. Additional Programs of InterestCollege TV Advertising– 8.4 Million Students Exposed Weekly Via College Television Marketing 469 Universities and colleges in the campus tv marketing network 44% Female/56% Males - 74% 18-24 Years Old/ 26% 25-34 Years Old 100 Markets – 205 Venues – Awareness 57% - 2,420,197 weekly impressions CSTV College Television Advertising– College Sports news, information, highlights 7 million unique visitors monthly NEW but becoming accepted effective college medium / Large Budget Restrictions ONLYForeign Student Recruitment – Powered By NAM Campus Advertising Agencies Study In America StudyOverseas.com SET – Studying Science Engineering & Technology Worldwide Internationalgraduate.net Language Magazine StudyLink College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 49 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 57. Additional Programs of InterestStudent Loan Marketing & Advertising Solutions Experts Branding & Call To Action Campus Recruiting Advertising Services Past Clients have Included: Sallie Mae – Educare – Maine Education – Iowa Student Loan, etc… Regional & National Customized Campaign College Recruitment MarketingMusic Download Cards Give Away Students LOVE FREE MUSIC DOWNLOADS Digital Content for Promotional Marketing Combining Digital Music, ringtones, games with delivery, hosting, management and co- branding Exclusive provider of Puretracks Drive Traffic to client site – Customized Landing Sites –**Additionally to consider-Align Brands with a highly relevant & engaging experience involving music, new artists andsongs, etc...Music Media Network Sponsored Branded Music ServiceMusic Offers appear to come from individual sponsors thus building good willTarget by region-zip code-age-genderPromotional Items For Consideration:Customized Client Label Coffee Cup Sleeves, USB Flash Drives, Candy Rolls, Gum, GelCandles, Mousepads, Lunch Boxes, Chapstick, Hand Cleaner College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 50 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 58. Additional Programs of InterestOn Campus Advertising Media 80 Universities – 2,000,000 Students Campus Transit, Bus Shelters, Billboards, Interior Bus Posters, Bus Wraps 4.5 Million Student Riders MonthlyNational Aerial Advertising – Spring Break Sky Writing – Campus Media Agency Special Marketing Aerial Banner Flying with Company Logo reaching over 150,000 Students At Each Location Panama City – Daytona Beach – South Padre Island – Lake Havasu – South Beach 30 x 100 feet 3,000 square foot banner or 25 x 75 feet 1,875 square foot banner Flight Time: 3 Hour Minimum Sample $750 Per Hour Ads Billboard Production – 30 x 100 = 3000 square feet = $8,500 per boardSports Arena Advertising 20+ NBA & NHL Arenas – Targeted – Effective Serving Auto – Entertainment – Recreation – Travel Financial – Telecom – Home, etc.. Clients Atlanta-Boston-Chicago-Dallas-Denver-Detroit-Indianapolis-Minneapolis-New Orleans- Oakland-Orlando-Philadelphia-Philadelphia-Phoenix-Pittsburgh-Portland-Seattle-St. Louis- Tampa- Reaching 50 Million consumers annually Provided By And Partners With: Placed in and around washrooms in arenas / Low exclusivity & captive audience Sports Image, Inc. www.sportsimageinc.com 20” x 28 “ Poster Displays Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 51 www.CollegiatePromotions.com/ www.KidClubMarketing.com
  • 59. Additional Programs of InterestSports Signage Entrée into High School and/or Colleges through highly visible Signage Schools provided with FREE scoring tables and client banners & money to support school programs Serving ALL Sporting Events ….ALL Seasons – Football – Soccer-Basketball- Volleyball-Wrestling-Track & FieldGIANT Advertising Balloons – Inflatable Advertising Maximizing your brand potential and market product with flair High Visibility – Unique Promotion Inflatables are an effective means of garnering brand awareness, creating lasting impressions and maximizing your advertising dollarConnecting with College Parents Magazines – Guides – Online Target WebsitesE-TextBook Advertising Client Advertisement in Student Required Classroom Textbook Reading College Marketing Network Advertising, Marketing, Research & Promotions for the Youth Minded NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 52 www.CollegiatePromotions.com/ www.KidClubMarketing.com