Self Storage Case Study - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants
Client: Self Storage Campus postering is extremely effective service Campus postering is extremely effective service which allows you, our client, to display informative which allows you, our client, to display informative products in high-traffic locations, classroom products in high-traffic locations, classroom buildings dorms, career centers, student centers, buildings dorms, career centers, student centers, mail rooms on the college campuses of your choice mail rooms on the college campuses of your choice when you market to the students when you market to the students
Effective College Dorm Effective College Dorm advertising-Placed directly on advertising-Placed directly on students door handles in college students door handles in collegedorms and other campus housing.dorms and other campus housing. Student Responses: Student Responses: “AWESOME II love Discounts- “AWESOME love Discounts- now II can store my school now can store my school furniture during my summer furniture during my summer break!! break!!
Advertise to College Students with Table POP Tent.Advertise to College Students with Table POP Tent.They can be used to promote upcoming recruitmentThey can be used to promote upcoming recruitment events or special discount offers or anything your events or special discount offers or anything your imagination may think of!! imagination may think of!!
Business Objective : To increase Space Self Storage relevance among collegiate audiences. Students receive 75% off the first month of rental or Refer 3 friends your store is FREE!!Strategy: Creative Postering ,Tabletents and Doorhangers A Call To Action-Student receive a discountMarket-Northeastern Region-Boston University, Harvard University, Northeastern University, Massachusetts Institute of Technology, Tufts University, Suffolk University, Simmons College and Emerson CollegeTiming: March 2-April 13, 2009Message: Cost effective, hassle free and convenient alternative to traditional storage options. Student will receive 75% off their first month rental. Please Visit: www.spaceselfstorage.com
Program Element: 1,444 Total Postering- high-traffic locations 16,027, Tabletents- Advertise to College Students with Table POP Tent 1,200 Doorhangers/ Hand To Hand Staggered Distribution.NAM SERVICE PROTOCOLS:Identified School CriteriaAssigned School AvailabilityClient Designed/NAM Approved/ Printed MediaShipped Materials To NAM Warehouse For Processing/Sorting/Shipping To AgentsTargeted Distribution (Dorms-High Traffic Student Centers Libraries).Wave Photo Tracking Verification - ResultsProgram Results: SUCCESS – ROI exceededclient expectations
Student Responses:Student Responses:“What a GREAT IDEA!”“What a GREAT IDEA!” Student Student Responses: Responses: “I’ve done this “I’ve done this before. It’s a before. It’s a really awesome really awesome idea.” idea.”