1 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013LinkedIn–Best Practices for Building A ProfileThat Builds Your Professional Brand.
2 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013The LinkedIn Profile Builder is a tool to get you going whether that means creating an account orbecoming a more advanced member and user. Jot notes or write it all in this template rather than justfilling it spontaneously in LinkedIn.LinkedIn is changing almost daily. New functionality, views and apps are expanding LinkedIn’s footprintso getting comfortable with the LinkedIn landscape will allow you to sail right over the changes andbenefit from them rather than being frustrated by the fact they are one more thing to learn.LinkedIn now has 224+ million+ members, and so, before creating your profile, I suggest you think abouthow you will you use it.What do you hope to take away from the training session?What are your top objectives for using LinkedIn? Or what will they be?Will you commit to checking it daily? Over 77% of members do. Weekly?Strategy, yes, it can be become a key component of your personal and professional brand andmarketing.Do you want to be openly accessible or more selective? Remember, the foundation of all social mediaand networking platforms is to be transparent and open.Do you want your network open for other connections to see or do you prefer to keep it closed? [This isa key strategic consideration, can be changed in the settings area].
3 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013Do you want to create a static or dynamic profile and voice on LinkedIn? This comes down to how oftenyou engage within LinkedIn and the extent to which you participate.Is your company active with a company profile, are you connected to it?Will you search for prospects and customers?Will you join and participate in groups?Will you add apps to customize and round out your profile? Look under the More tab for the current listof apps.Will you recommend colleagues, clients, vendors etc?Will you ask for referrals, recommendations and introductions?Before you begin to build your profile in LinkedIn, use this document to lay it out and consider what youwant to sayOk, so let’s get started.Create an account: www.linkedin.comJoin, skip steps 2 and 5 where it asks who you know, you will go back to that later.Write down your username and password:Username ___________________Password ___________________Confirm the accountIf you have a current profile, how many connections do you have? ________LinkedIn Profile Development Draft 1
4 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013Create your Word Cloud based on your Home and Services pages of your website, your resumeor your current LinkedIn profileThe Word Cloud shows the words that come up most prominentlyGo to http:www.wordle.net or http://worditout.com/word-cloud/make-a-new-oneANCHOR AREA OF LINKEDINYour Name:Location | IndustryInsert your content here:EDIT CONTACT INFORMATIONInsert your content here:Twitter handle: Insert your content here:Email address: Insert your content here:LinkedIn gives you three different options for website pagesWebsite: Insert your content here:Website: Insert your content here:Website: Insert your content here:See sample:Headline:You have 120 characters; consider using keywords rather than title
5 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013Insert your content here:SummaryThis is a synopsis of who you are and what you do.Consider including something about your organization in your summaryFirst person is usually the best voice on LinkedInTurn your LinkedIn Profile into your professional storyInsert your content here:ExperienceInclude a description using keywords.If you use bullets or numbering it will show up in LinkedInInsert your content here:TitleName of CompanyYearsAdd all additional positionsInsert your content here:TitleName of CompanyYearsTitleName of CompanyYearsTitleName of CompanyYearsEducationInsert your content here:
6 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013Volunteer Experience and CausesAdd in causes you support, volunteer work, board workInsert your content here:Honors and AwardsInsert your content here:CertificationsAny certifications? If so, please identifyUse the full name of the certification, not just acronym.Insert your content here:OrganizationsUse the full name of the organization, not just acronym.Insert your content here:SkillsPlease list skills (you can add up to 50, suggest 10-15)Insert your content here:Additional Sections
7 Intero Advisory | www.interoadvisory.com | LinkedIn Profile Guide | May 2013Don’t forget to check out additional Sections on LinkedIn (go to Profile, Edit Profile, lookon the right)LanguagesInsert your content here:ProjectsUse projects to showcase your work or add interesting side interestsInsert your content here:PublicationsInsert your content here:Go to News: LinkedIn TodayCustomize Your LinkedIn Today with Industries and SourcesInsert your content here:Channels to Follow