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Zipcar Millennials Survey

by on Nov 22, 2010

  • 7,173 views

Almost half of all 18 to 34-year-old drivers are driving less, and nearly two-thirds would drive less if alternative transportation options were available, according to an independent study ...

Almost half of all 18 to 34-year-old drivers are driving less, and nearly two-thirds would drive less if alternative transportation options were available, according to an independent study commissioned by Zipcar, Inc., the world's largest car sharing service.

The study of licensed drivers conducted in October by KRC Research revealed that 45 percent of Millennials (ages 18 to 34) said they had consciously made an effort to reduce how much they drive, and 64 percent would drive less if alternative options including public transportation, car sharing or convenient carpooling (ridesharing) were available in their area.

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