The Pollak Library Social Web Presence

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How the Pollak Library, at California State University Fullerton, uses social media.

How the Pollak Library, at California State University Fullerton, uses social media.

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  • 1. Presentation to the CSUF Social Media Working Group By Colleen Greene, Systems Librarian January 14, 2010 (rev. 2/21/10)
  • 2.  Formed in Fall 2009.  Membership: ◦ 3 faculty librarians, 1 staff member, 1 manager (MPP).  Clay Gediman: Reference Librarian.  Colleen Greene (Chair): Systems Librarian.  Elizabeth Housewright: Associate University Librarian.  Joy Lambert: Collection Development Librarian.  Sara Zaidi: Administrative Assistant & CSUF Student. ◦ All were identified as active social networkers.  Duties: ◦ Coordinate and streamline the Library’s social media processes, practices and tools.  Currently does all social media posting.  Starting to recruit other librarians and library staff. ◦ Develop a formal social media strategy that supports the Library mission.
  • 3.  Formed: Fall 2009.  Membership: ◦ Sub-team of the larger Library Publicity Team. ◦ Bloggers include a mix of faculty and staff. ◦ Editors include representatives from all 4 library units.  Duties: ◦ Bloggers are assigned to specific subject “beats”. ◦ Editors oversee the blog functionality and content. ◦ Editors take turns as Managing Editor each quarter.  Minor substantive editing.  Multimedia enhancements.  Copy editing and link-checking.  Schedule posts for publication.
  • 4.  Brought all existing channels under team administration.  Established consistent branding across all channels with a library avatar.  Continue to document processes and best practices.  Continue to identify 3rd party tools that allow us to repurpose content across channels with minimal staff time and work.
  • 5.  Interact with library patrons using communication tools they already embrace.
  • 6.  Provide interactive or appealing content that has an immediate use or starts a conversation.
  • 7.  Encourage the campus community to use these tools in a way that promotes academic goals and student involvement.
  • 8.  Provide useful credible content and emphasize new resources or services, in addition to reminding patrons of existing library materials and services (I/M, phone text, 24/7 chat, e-books, etc.).
  • 9.  Cross-link between services and sources (i.e., Tweeting a subject guide link) to provide different avenues to library materials and services.
  • 10.  Share information and services by making these easily and readily accessible via a variety of communication tools.
  • 11.  Encourage feedback to determine if we are meeting user needs, and if not, how we can effectively improve.
  • 12.  Provide patrons with a public feedback and response channel.
  • 13.  Demonstrate potential academic uses of social media for the campus, instructors, and students.
  • 14.  Demonstrate to the campus our innovative use of social media and demographic reach.
  • 15.  Demonstrate responsible and appropriate uses of social media to students.
  • 16.  Keep abreast of, review, and evaluate new social media tools and uses.
  • 17.  Recommend those that meet our other Social Media Goals and that might be of value to our patrons.
  • 18. Strategy isn’t the goal. It’s the path you plan to take to get there. So, let’s put some goals out, and then talk through how to build a strategy to reach them. -- Chris Brogan1
  • 19.  2 public blogs: ◦ Pollak Library Blog for editorial content (started July 2008). ◦ Library Alerts for systems and facilities alerts (started October 2009).  Macro news channel: ◦ RSS feeds are pushed to our home page and select library guides. ◦ RSS feeds are pushed directly to Twitter. ◦ Twitter auto-pushes these to Facebook and MySpace.  Public feedback channel: ◦ Comments accepted, but moderated. ◦ Embedded surveys and polls.  Logistics: ◦ Self-hosted Wordpress and Wordpress MU (migrating oldest to MU). ◦ Still using the original template. ◦ Will undergo a redesign as part of a full website redesign. ◦ Promotes our other social channels with sidebar widgets and icons.
  • 20.  Joined in December of 2006.  Micro news channel. ◦ Status updates are auto-fed by Twitter. ◦ We do not use the native blog client. ◦ Photos and video content need updating.  Public feedback channel ◦ Can post Comments on our Profile. ◦ Can post Comments under each Status update.  Patrons can chat live with a CSUF librarian via the embedded Meebo chat widget.
  • 21.  Joined May 2009 (started as a Group in 2008).  Micro news channel. ◦ All other channels auto-post to the Wall. ◦ Have specific tabs for blog, Twitter and YouTube.  Content is posted 3 ways: ◦ Auto-posted from Twitter (as status updates). ◦ Auto-posted from Posterous (displays visual thumbnails). ◦ Manually posted on the Wall (displays visual thumbnails).  Public feedback channel. ◦ Patrons are allowed to post to the Wall. ◦ Can embed polls, or post questions for response.  Patrons can chat live with a CSUF librarian via the embedded LibraryH3lp widget.  Patrons can search for library materials via the embedded WorldCat search widget.
  • 22.  Joined May 2009.  Micro news channel. ◦ Status updates. ◦ Photos and videos.  Patron interaction: ◦ Reference assistance (especially via CoTweet). ◦ Request and respond to public feedback.  Our main tool for repurposing content: ◦ Cross-post Tweets to other channels. ◦ Auto-publish our blogs here as Tweets. ◦ ReTweet content from other Twitter users. ◦ Schedule Tweets to reach patrons different times of the day, including when the Library is closed.
  • 23. Channel-Specific Social Networking Site (SNS) Stats2 66% of younger SNS users (12-29 years old) use MySpace. 36% of older SNS users (age 30 and up) use MySpace. 71% of younger SNS users (12-29 years old) use Facebook. 75% of older SNS users (age 30 and up) use Facebook. 8% of teen SNS users (17-17 years old) use Twitter. 33% of young adult SNS users (18-29 years old) use Twitter or another status updating service. 19% of adult SNS users (age 30 and up) use Twitter or another status updating service.
  • 24. Site Traffic Comparison3 MySpace Facebook Twitter Unique Visitors (01/2010) 50,615,444 133,623,529 23,573,178 Change in Unique Visitors -13.56% +94.91% +294.26% (since 01/2009) Even though Twitter currently has a much lower percentage of SNS users, its site traffic is climbing at too high a rate to ignore.
  • 25.  Joined in August 2008.  Primarily a social video repository: ◦ Public videos we have rights to share. ◦ Private videos we don’t yet have the rights to share. ◦ Includes videos created by us and for us.  Can add videos 2 ways: ◦ Manually upload. ◦ Auto-post via Posterous.  Can easily repurpose content: ◦ Librarians and library staff can embed code to use videos in our blogs and library guides. ◦ Students, professors, campus, and public can embed our public videos in classroom materials, assignments, blogs, etc. ◦ Can link to videos via Twitter, Facebook and MySpace.  Can share useful videos from other organizations.
  • 26.  Joined October 2009 (used exist as a Group).  Primarily a social photo repository: ◦ Doesn’t use up our server space or bandwidth. ◦ Public albums for photos we have rights to share. ◦ Private albums for photos for we can’t yet share.  Can add videos 2 ways: ◦ Manually upload. ◦ Auto-post via Posterous.  Can easily repurpose content: ◦ Librarians and library staff can embed code to use photos and photo slideshows in our blog or library guides. ◦ Students, professors, campus, public can use our public photos in classroom materials, assignments, blogs, etc. ◦ Can link to photos via Twitter, Facebook and MySpace.
  • 27.  Joined December 2009.  2 Posterous sites: ◦ @pollaklibrary’s posterous (image stream):  Archives all Tweeted photos and videos.  Allows us to simultaneously post to Twitter, Facebook, MySpace, and YouTube or Flickr.  Allows librarians, library staff and library supporters to easily post photos and videos via email.  Holds items in moderation queue for admin approval.  Can post mobile at events if have mobile email. ◦ Pollak Library Photo Contest (image stream):  Student social photo contest that will go-live in March.  Allows students to post contest entries via email, and library to publish live from moderation queue.  Allows library to auto-publish across our channels.
  • 28.  Added venue December 2009.  Check-ins can show up in social channels: ◦ Only if users choose to display in streams. ◦ Added #CSUF hashtag to our venue, so check-ins can display in campus Twitter feed.  We are testing as a fun interactive way to get users to try library-related actions: ◦ Specific library tasks To Do and Tips. ◦ Tasks are cross-listed under the campus’s venue.
  • 29.  CoTweet (daily): ◦ Our mandatory main Twitter application. ◦ Supports multiple accounts and editors. ◦ Can schedule future Tweets. ◦ Unlike HootSuite, allows us to:  Assign incoming Tweets to a particular librarian or staff member.  Identify which librarians and staff are monitoring the channel. ◦ Integrates with bit.ly URL shortening service for statistics.  Recommended mobile clients: ◦ UberTwitter or Seesmic for Blackberry. ◦ Seesmic for Anroid. ◦ All allow multiple accounts.  Posterous: ◦ Tweets photos and videos across channels. ◦ Allows mobile uploads at events via mobile email. ◦ Allows photos and videos to be held for moderation.
  • 30.  OAuth: ◦ Enables auto-posting Twitter to Facebook and MySpace. ◦ Integrates with our Twitter posting clients. ◦ Accessible at https://twitter.com/account/connections.  Selective Twitter Status: ◦ Allows us to choose which Tweets to send to Facebook by appending those Tweets with the #fb. ◦ Helps us avoid overloading our Facebook Fan’s news feeds with too many Facebook posts.  Twitter Tools Plug-in for Wordpress: ◦ Auto-publishes each blog post to Twitter. ◦ Includes bit.ly integration for stats. ◦ Supports #fb as as an appending hashtag.  Involver.com: ◦ Feeds our latest blog posts, Tweets, and YouTube videos to our Facebook Page under 3 separate tabbed sections. ◦ New customers can only get 2 of these tabs for free now.
  • 31.  Bit.ly: Tracks click-through stats for shortened Twitter links generated by supporting apps.  Facebook Fan Page Insights: Tracks demographic stats of our Fans, as well as engagement stats based on our posts.  Google Analytics: Tracks site traffic and page views on our Wordpress blogs and Posterous sites.  Feedburner: Tracks feed subscriber counts on our Wordpress blogs and Posterous sites.
  • 32. 1 Brogan, C. (2008, June 13). Starting a Social Media Strategy. ChrisBrogan.com. Blog. Retrieved December 3, 2009, from http://www.chrisbrogan.com/starting-a-social- media-strategy/ 2 Pew Internet & American Life Project. (2010, February 3). Social Media & Mobile Internet Use Among Teens and You ng Adults. Website. Retrieved February 21, 2010, from http://www.pewinternet.org/Reports/2010/Social-Media- and-Young-Adults.aspx 3 Compete, Inc. (2010, January). Site Comparison of twitter.com (rank #41), facebook.com (#2), myspace.com (#14). Website. Retrieved February 21, 20100, from http://siteanalytics.compete.com/twitter.com+facebook.com +myspace.com/
  • 33.  The Pollak Library. (2010). Pollak Library social media buttons. Retrieved from http://www.flickr.com/photos/crobledo/437 0518351/  Pew Internet & American Life Project. (2010). Teens and young adults converge in enthusiasm for social networking sites. Retrieved from http://www.flickr.com/photos/crobledo/435 2796496/