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OU Campus CMS: How to Generate Buy-In and Excitement from Your Campus Library
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OU Campus CMS: How to Generate Buy-In and Excitement from Your Campus Library

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Is your campus library concerned that OU Campus can’t meet its needs? As the Systems Librarian in charge of administering CSU Fullerton’s Pollak Library website and as a member of the task force that …

Is your campus library concerned that OU Campus can’t meet its needs? As the Systems Librarian in charge of administering CSU Fullerton’s Pollak Library website and as a member of the task force that developed the campus-wide OU Campus look and feel, Colleen understands multiple different perspectives. Learn how Colleen generated library buy-in through a comprehensive training plan, through the use of third-party APIs and widgets, and by treating the website like a newsroom. In this session, Colleen will discuss how to use OU Campus to address your library’s culture and special needs.

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  • I am a librarian(academic, public, and news) and web developer, who has also worked in .com software development and public relations.
    A big part of my job, throughout my entire librarian career, has been acting as a “translator” between libraries / marketing / IT.
  • This is the very reason why I decided 15 years ago that I wanted to become a librarian, and go after my MLIS.
    Because we are early adopters, we have much higher expectations of how CMSs, repurposeable content, widgets/gadgets, and APIs should work.
  • Libraries have been one of the primary drivers behind these movements. For many of us, it is why we entered this profession.
  • I have to re-train approximately 70 users, on top of a regular full-time workload.
    For example, at Pollak Library, our instruction librarians:
    Taught 557 library instruction sessions during the 2012-2013 academic year (August 22, 2012 to May 31, 2013).
    Taught instruction sessions in Spring 2013 all the way up to May 16, 2013.
    Taught instruction sessions in Fall 2013 all the way up to December 2, 2013.
  • I describe this part 1 training as an “Intro to OU Campus & Profile Page Training”, and I book 2 hours, which includes Q&A.
    Explain OmniUpdate, OU Campus as a CMS, and why our campus and library are using it.
    Discuss campus branding and visual style strategy.
    Walk through and explain the information architecture of our site, as well as standard template types and key stakeholder decisions behind those.
    Hands-on session building out Profile pages.
    Only need to demo sampling of widgets (editable regions) since many behave the same way.
    Ends with the publishing process.
  • This also provides me with a feedback mechanism from my content editors.
  • Transcript

    • 1. How to Generate Buy-In and Excitement from Your Campus Library Colleen Greene, MLIS Systems Librarian & Communications Coordinator Pollak Library California State University, Fullerton
    • 2. Frustrations & Challenges • Libraries are different • Library websites are different • OU Campus won’t work for a library website • The answer to each is sometimes YES. • The answer to each is sometimes NO.
    • 3. Understanding Library Culture
    • 4. Most Academic Librarians Are Faculty • Focus on research, education, and access • Shared governance • Academic freedom • RTP (Retention, Tenure & Promotion) is including more digital work – Campus service – Scholarly & creative work – Faculty assignments
    • 5. Libraries & Librarians Are, In General, Early Adopters Likely 1st on campus to: •Have a website •Use a CMS •Understand & use social media •Focus on metadata & SEO •Use embedded & interactive media •Work with RSS, APIs, widgets
    • 6. Professional & Ethical Philosophy of “Open” • Intellectual freedom • Open access • Open source • Open data • Rights-free
    • 7. Understanding Library Websites
    • 8. Typical Library Website • Informational pages • Discovery tools • Proprietary licensed electronic resources • Research & instruction guides • Institutional repositories & digital archives • Custom apps, databases & web services • Blogs • Widgets, RSS feeds, APIs
    • 9. OU Campus is Only One Part of a Library Website • Examples – Home page – Informational pages – News/Alert pages (if no blog) • Why? – Bulk of our content is proprietary research databases, journals, ebooks, media, etc. – Industry-standard tools that support library metadata standards & interoperability standards
    • 10. The Pollak Library Website • 17+ different major websites • 1000s of databases & journal interfaces • Some allow us full CSS control, some allow moderate CSS control, others little or no CSS • Make heavy use of repurposing between web services & OU Campus, and between OU Campus via APIs, RSS, Assets (looking at XSL for external databases) • www.library.fullerton.edu
    • 11. Patrons Have An Emotional Tie to Library Websites • Students & faculty stress out when our “website” changes, runs slow, goes down – Blockers to getting research & assignments done – Even if bookmark discovery tools or other interfaces, have to do proxy check to access proprietary licensed research materials • Instruction librarians teach from live site • Professors include library site in LMS
    • 12. Ways to help Your Library
    • 13. Timing • NEVER implement a redesign or upgrade rollout during the academic year, unless an emergency – Grateful that OmniUpdate extended the V10 migration deadline through 2014. – Librarians carry very heavy instruction loads, which allows for no training time – If something goes wrong, blocker for students & faculty doing research & assignments
    • 14. Branding & Visual Identity • Less is better (used Ohio State model) • But campus can provide resources to help brand across library sites and interfaces – Header graphic choices – Quality stock photos – Well-documented parent CSS – No parent CSS changes without advanced notifications – Style guide for typography & colors
    • 15. Library & Librarian Culture • Include us in business requirements, design stages & mockups, content strategy, training – Many are experienced in XML, PHP, JS, etc. – Information Architecture, metadata, SEO expertise – While OU Campus is not open, it supports flavors of open source that can be integrated with open systems – We are educators, use us as campus trainers • Use terms like consistent & more seamless “user experience” vs. branding & identity
    • 16. Library & Librarian Culture • Custom librarian-centric Profile pages – Faculty AND staff, some student assistants – More freedom with content and formatting – Use template logic to show/hide widgets – Allow embedded content • Heavy focus on education & outreach • Each Profile is actually a directory folder. – Profile page is index – Store conference handouts, presentations, etc. – Provides a mini professional portfolio space
    • 17. Understanding the Role of the Library Home Page • Functions as a digital branch of the library • Gateway to electronic resources & directory to information about/inside the library – Don’t want visitors hanging out here a long time – High Analytics bounce rates means we are doing our job > visitors are finding what they need • Current trend is very minimalistic – Simple, few, key visuals – Primary emphasis on Search tools
    • 18. Repurpose Content & Services • General OU Campus Content (Assets) – Related Content widgets > tagged – Related Policies & Pages widgets > tagged – Related Stock Images > tagged – WNL & Library Alerts • Third Party Services – LibGuides & LibAnswers APIs > tagged – Blogs > RSS + WNL > tagged – Institutional Repositories and Digital Archives > RSS or APIs
    • 19. Point-Of-Need Repurposing • Use Asset tagging to target selected content to related library pages in OU Campus (feeds specific widgets built into templates) • Use Asset tagging to target selected OU Campus sites and pages across campus (wish list, not happening yet) • Have campus sites make use of library RSS (wish list, not happening yet)
    • 20. OU Campus Template Guidance • Using XSL to display data from custom & third party databases • Integrating Google Analytics event handlers throughout site, links, forms
    • 21. Training approaches
    • 22. Newsroom Approach • Few System Administrators (L 10) • Few Super Users (L 7) • Assign “beats” across operational units – OU Campus Groups & Directories – Content Team Leaders / managing editors (L 4) – Content Team Members / reporters (L 3) • Few spot checkers / copy editors (L 3)
    • 23. Start With Profile Pages • Almost everyone has more interest in Profiles • Allows for a personal “sandbox” approach to learning OU Campus – Not end of world if Profile page blows up – Allows them to learn OU Campus admin interface – Allows them to learn OU Campus workflows – Allows them to learn template widgets • Required prerequisite for those moving on to part 2 (Content Team) training
    • 24. Contextual Training • Academic librarians & all faculty are very focused on learning models & pedagogy – One-size-fits-all training not effective – Contextual & point-of-need training preferred • Train by operational/functional areas – Groups, Template Groups, Directories – Workflows (Editors & Reporters, best practices) – More advanced training for Super Users • Content strategy (writing for web, SEO, content flow, content ideas)
    • 25. Contact Information Colleen Greene, MLIS •cgreene@fullerton.edu •@colleengreene •www.colleengreene.com •Pollak Library Faculty Profile Page Class Link List: http://bit.ly/cgreene-outc14

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