The 7 habits of high successful atlassian marketplace developers

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  • 1. A discovery platform for Atlassian customers? A marketing channel for vendors? One of these (http://1.bp.blogspot.com/ssNmDdiWLwA/TVosoqc2xgI/AAAAAAAAEw0/FH7wgRn
  • 2. Would I use this? Would my clients/customers friends/colleagues use this? Am I thinking big? What does version 2.0 look like? 3.0?
  • 3. 64% of traffic to profiles comes from Google Next most common: direct links Everything else is insignificant So what do I do? Great content on your site = great SEO Support your profile Can be detailed (http://www.tempoplugin.com/) or simple (http://www.simplenia.com/)
  • 4. of page visitors to evaluators of page visitors to evaluators
  • 5. Evaluations to purchases
  • 6. Not sold via Expert Sold via expert
  • 7. Add-ons that have opted in to Expert discount Add-ons that have opted out of Expert discount
  • 8. Technical (What?) Marketing (Why?) Experts (How?)
  • 9. Reliability, Availability, Maintainability, Serviceability Scale Support Leverage Marketplace, Atlassian PMs & product teams
  • 10. Focus on ability to solve critical enterprise business problem Show why buy > build Help Atlassian Events (Summit, AtlasCamp) Case studies (talk to me after) AUGs
  • 11. Meet them Don't create more work Do create more revenue
  • 12. Marketplace reviews Support request patterns Lost evaluators Betas & usability tests Collaborate with your customers, like this (https://jira.atlassian.com/browse/JRA-4446).
  • 13. Conversion rate of evaluators to customers for add-ons with link to issues and support Conversion rate of evaluations to customers for add-ons without link to issues and support
  • 14. Reduce friction Try the 5 minute rule Have a "Getting Started" page Use UPM hooks! Evaluator emails