Innovation ain’t Easy:
LESSONS LEARNT FROM 8 YEARS IN THE TRENCHES
AT ATLASSIAN

NICK MENERE

•

JIRA DEV MANAGER

•

ATLA...
2005 - 20% Time Experiment
“

We’ll be completely honest – so
that others can learn from our
experiences

”

MIKE CANNON-BROOKES, ATLASSIAN, 2005
The Early Years
• No Roadmaps
• No Managers
• Product
Managers?
• No Worries!
Fedex ShipIt
2005 - The First Fedex
• Few Rules
• 10 Developers
• No Competition
• 1 Day
• Lots of Pizza
• Just Show Off
The Evolution of ShipIt
• Quarterly
• Game On!
• Teams & Finals
• 2 Days
• More than just
Developers
• Delivery Focus?
Idea Generation
ShipIt Successes
• Elastic Bamboo
• Side By Side
Diffs in FishEye
• Task List Macro
in Confluence
• ViewPort
Zero Failures!!
“

To have a great idea, have lots
of them.

”

THOMAS A. EDISON
20%
What is 20%
• Crowd Sourced Ideas
• A Motivator
• A Marketing Tool
• An Investment
Different Teams /
Different Models
• A day a week
• Innovation Weeks
• Bootcamp
• Incubator
• How much time do we
really t...
Don’t call it 20%!
20% Successes
• Unicorn Platform
• JIRA 4.3 - 50% of
Release Notes
• JQL Auto-complete
• Raphaël
• 100s of others
Failing at 20%
“
“
“
“
“

Google’s “20% time,” is now as good as dead

”

QUARTZ

Google 'kills' perk that gave users Gmail, Gtalk

”

Th...
“

Our roadmap is too full.

EVERY MANAGER

”
“

We can’t trust developers with a
percentage of our roadmap?

EVERY BUSINESS OWNER

”
“

We don’t want devs hacking, we
want them coding.

EVERY DEV MANAGER

”
“

Is it worth it?

EVERY STAKEHOLDER

”
Thank you!
NICK MENERE

•

JIRA DEV MANAGER

•

ATLASSIAN

•

@GOODNICK
Rate this Talk
From the Trenches with the Newest Atlassian Product
Text code below to 22333
or visit http://bit.ly/14T3J5O...
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian
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Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian

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Innovation Ain't Easy: Lessons Learned from 8 years in the Trenches at Atlassian

  1. 1. Innovation ain’t Easy: LESSONS LEARNT FROM 8 YEARS IN THE TRENCHES AT ATLASSIAN NICK MENERE • JIRA DEV MANAGER • ATLASSIAN • @GOODNICK
  2. 2. 2005 - 20% Time Experiment
  3. 3. “ We’ll be completely honest – so that others can learn from our experiences ” MIKE CANNON-BROOKES, ATLASSIAN, 2005
  4. 4. The Early Years • No Roadmaps • No Managers • Product Managers? • No Worries!
  5. 5. Fedex ShipIt
  6. 6. 2005 - The First Fedex • Few Rules • 10 Developers • No Competition • 1 Day • Lots of Pizza • Just Show Off
  7. 7. The Evolution of ShipIt • Quarterly • Game On! • Teams & Finals • 2 Days • More than just Developers • Delivery Focus?
  8. 8. Idea Generation
  9. 9. ShipIt Successes • Elastic Bamboo • Side By Side Diffs in FishEye • Task List Macro in Confluence • ViewPort
  10. 10. Zero Failures!!
  11. 11. “ To have a great idea, have lots of them. ” THOMAS A. EDISON
  12. 12. 20%
  13. 13. What is 20% • Crowd Sourced Ideas • A Motivator • A Marketing Tool • An Investment
  14. 14. Different Teams / Different Models • A day a week • Innovation Weeks • Bootcamp • Incubator • How much time do we really take?
  15. 15. Don’t call it 20%!
  16. 16. 20% Successes • Unicorn Platform • JIRA 4.3 - 50% of Release Notes • JQL Auto-complete • Raphaël • 100s of others
  17. 17. Failing at 20%
  18. 18. “ “ “ “ “ Google’s “20% time,” is now as good as dead ” QUARTZ Google 'kills' perk that gave users Gmail, Gtalk ” The Times of India Google cuts back on 20% me-time: Can innovation be the work of one department? ” Smart Company Is this the beginning of the end of Google’s golden age of innovation? ” Investor Place Google plants seeds for its innovation destruction Smart Planet ”
  19. 19. “ Our roadmap is too full. EVERY MANAGER ”
  20. 20. “ We can’t trust developers with a percentage of our roadmap? EVERY BUSINESS OWNER ”
  21. 21. “ We don’t want devs hacking, we want them coding. EVERY DEV MANAGER ”
  22. 22. “ Is it worth it? EVERY STAKEHOLDER ”
  23. 23. Thank you! NICK MENERE • JIRA DEV MANAGER • ATLASSIAN • @GOODNICK
  24. 24. Rate this Talk From the Trenches with the Newest Atlassian Product Text code below to 22333 or visit http://bit.ly/14T3J5O MEH = 3J NO T BA D = 3K P R ET T Y GO O D = 3L A WES O ME = 3M To join this session, send text 136888 to
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