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The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
The Salmon or the Chicken: How Do You Make Up Your Mind?
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The Salmon or the Chicken: How Do You Make Up Your Mind?

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  • 1. The Salmon or the Chicken HOW DO YOU MAKE UP YOUR MIND? JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE
  • 2. Perpetual uncertainty and the natural state of software bliss JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE
  • 3. The Salmon or the Chicken HOW DO YOU MAKE UP YOUR MIND? JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE
  • 4. Perpetual uncertainty and the natural state of software bliss JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE
  • 5. “ Welcome changing requirements, even late in development. http://agilemanifesto.org/principles.html ”
  • 6. What is the goal?
  • 7. Do people want this?
  • 8. Project Cost 100% 25-50% No knowledge Full knowledge
  • 9. “ Learning is the constraint ” DAN NORTH http://dannorth.net/2010/08/30/introducing-deliberatediscovery/
  • 10. “ I believe the hard part of building software to be the specification, design and testing of this conceptual construct, not the labor of representing it and testing the fidelity of the representation. FRED BROOKS - “NO SILVER BULLET” ” http://faculty.salisbury.edu/~xswang/Research/Papers/SERelated/no-silver-bullet.pdf
  • 11. Project start Uncertainty Project end
  • 12. https://dl.dropboxusercontent.com/u/1018963/Articles/HowSpotifyBuildsProducts.pdf
  • 13. Project start Uncertainty Project end
  • 14. #1 Is this decision correct? Is this decision correct enough?
  • 15. “ “ Doubt is better than certainty ” One of the signs of a damaged ego is absolute certainty ” MILTON GLASER - 10 THINGS I HAVE LEARNED http://www.miltonglaser.com/files/Essays-10things-8400.pdf
  • 16. #2 Is this useful? Is it awesome? Is this not painful?
  • 17. Must-be qualities Attractive qualities
  • 18. Must-be Project start Attractive Uncertainty Release Project end
  • 19. How do I make this spectacular? What is the quickest way we can prove this doesn’t suck?
  • 20. #3 When do you make decisions?
  • 21. “ Delay commitment until the last responsible moment. JIM & MARY POPPENDIECK LEAN SOFTWARE DEVELOPMENT: AN AGILE TOOLKIT ”
  • 22. #4 You don’t know what’s going to change
  • 23. “ “ It has to work, and we need to prove that it works ” It may need to change, and it will probably be in some new and unforseen way ”
  • 24. Finally Eliminate uncertainty? Manage uncertainty?
  • 25. Is it correct enough? Is it not painful? Do I need to decide now? Am I attempting to predict change?
  • 26. Perpetual uncertainty and the natural state of software bliss
  • 27. If you want to make great software ... you don't do it by attempting to make each decision great. You make decisions that get you over the line ... then you release, get feedback, and keep doing it again.
  • 28. Thank You! JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE
  • 29. Rate this Talk The Salmon or the Chicken: How Do You Make Up Your Mind? Text code below to 22333 or visit http://bit.ly/19dYg73 MEH = 1W NO T BA D = 1X P R ET T Y GO O D = 1Z A WES O ME = 20 To join this session, send text 136888 to

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