2. CATALONIA
BARCELONA
Area 32,106 km2
1.4% of EU-27 population Population
Average
7.539 million
16.17ºC
temperature
1.7% of EU-27 GDP Average daylight 12 h 57 min
hours
1.3% of EU-27 exports GDP mp 2011 € 210.150
billion
Agriculture 0.95 %
(GAV 2011)
15% of Spanish population Industry
(GAV 2011)
20.30 %
20% of Spanish GDP Construction
(GAV 2011)
10.58 %
Services 68.17 %
25% of Spanish industry (GAV 2011)
Tourism 27.9 million
(visitors 2011)
30% of Spanish foreign trade GDP per capita € 28,270 /
2011 year
Exports € 55.53
2011 billion
Imports € 70.85
2011 billion
With a population is similar to Bulgaria and Austria, a GDP greater than Finland’s and the Czech Republic’s
R&D spending 1.63 % of
and similar to Denmark’s, Catalonia’s economic position in Europe is noteworthy. Its exports are similar to 2010 GDP
Portugal’s, and exceeds countries like Romania and Greece. Its GDP per capita is 14,4% above the European
average (EU-27), and is greater than the UK’s and Italy’s.
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3. CATALONIA
BARCELONA
A metropolitan area similar to Frankfurt, Munich and Rome in terms of population (4.8 million)
The 4th most visited European city and 16th in the world
One of KPMG’s (2011) world’s top 10 attractive locations and top 10 Green sites.
Best Southern European city and 2nd Best European region by FDI Strategy (FDI Intelligence, 2012).
The world’s second city in hosting International Congresses (ICCA/BTCB, 2011).
The top Mediterranean cruise-ship destination.
A major venue for key cultural, sports, economic and business events.
Since 1996 Barcelona has retained
its number one ranking as Europe’s
best city in Europe in terms of
employee quality of life.
European Cities Monitor
(Cushman&Wakefield)
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4. MORE FROM LIFE
MORE FROM BUSINESS
17,800,000 A hub of high value added industries
tourists visit Catalonia every year, can be found here:
25% of those who visit Spain, chemicals, pharma, packaging,
the world’s 3rd most visited country
agro-food, automobile...
7,500,000 Catalonia is a major pole of attraction for:
visitors come to Barcelona every year, health and social services, ICTs,
the 4th most visited city in Europe media, logistics, tourism, education...
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5. TALENTED
educated-creative-solid work ethic
GLOBAL
connected-mobile-open-attractive
BUSINESS-ORIENTED
competitive-dynamic-diverse
technological-business friendly
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6. EDUCATION
that works
Catalonia has a significant amount of A sign of the educational excellence is the amount
educational centres per capita. of international students studying in Catalonia.
13 public and private universities
Over 221,000 students
Over 600 different degrees
Campus of International Excellence
1% of world scientific production (Nature)
Two of the top five best executive education
schools around the world
3,000 organizations from over 50
countries recruit employees through
ESADE every year.
In 2011-2012 780 students attend IESE
Master programmes, 80% from abroad
Universitat de les Nacions Unides UNU
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7. CREATIVITY
that works
Catalans like ideas, and they like putting them
into practice in a whole range of different fields:
graphic design, art, urban planning,
architecture, fashion, gastronomy, industry…
Large-scale design projects
(DHub, BCN Design Week)
Renewed design training centres
Tradition, knowledge and experience
Design applied to people’s needs
Design studios and corporate design centres
(Alstom, Volvo, HP, Roca…)
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8. EXCELLENCE
that works
Catalans have an
entrepreneurial spirit
and are focused on
identifying
opportunities and
finding innovative
solutions.
This innovative spirit
and a solid,
collaborative work
ethic has allowed
Catalans to stand out
in their particular
areas of excellence.
Barcelona Supercomputing Center
BarcelonaTech University
A computing capacity of 94,21 Teraflops inside Torre Girona Chapel.
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9. CONNECTIVITY
that works
Barcelona is one of the
few cities in Southern
Europe with full-modal
transport integration.
Port, airport, railway,
motorways within a
12-kilometre radius,
each with global
connectivity.
80 airlines
One of the main Mediterranean ports
140 destinations worldwide
Leader in Mediterranean vehicle traffic
Over 32 million passengers
Inland terminals (Zaragoza, Toulouse, Lyon), port network
Best South European Airport
A 259-ha of logistics activity area
Best European Cargo Airport
Easy commuting by public
transport (bus, subway, tram)
Excellent road network
connecting internal market
Mediterranean Rail Corridor, EU
priority project
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10. MOBILITY
that works
Mobile solutions for
Barcelona is now the world’s centre for smart cities
mobility innovation in all fields
m-Transportation
m-Health
m-Contents
m-Payments
m-Education
“ We are thrilled to
announce that Barcelona
will be the Mobile World
Capital for the next seven
years. This is an exciting
time for the city and for the
mobile industry as a whole”
John Hoffman, CEO GSMA Ltd.
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11. OPENNESS
that works
Catalonia accounts for:
Catalan exports (in millions of euros) Catalonia accounts for:
26% 36%
of all Spanish of all Spanish
exports exporting companies
65% 30%
Catalan exporting companies
of Catalan of Catalan
exports go to exporting companies
EU markets do it regularly
Almost 500 million Launch pad to
consumers in a Mediterranean and
2-hour flight radius Latin American
markets
Source: ACC10
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12. AN ATTRACTION
that works
Netherlands Denmark
13% 2%
UK
8%
Germany
Belgium 1% 19%
USA
Luxemboug 3%
10%
Switzerland
5%
France
16% Italy
CATALONIA
5,061 9%
foreign
companies
Portugal Japan
2% 2%
Source: Invest in Catalonia.
Other
10%
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13. COMPETITIVENESS
that works
Electricity prices, industry Office rents
€/100kWh
€/ sqm year
(Eurostat 2012-2011)
(Jones Lang LaSalle Q4 2011)
Competitive operational costs
France 7,22
Netherlands 8,41
Germany 8,95
EU (27) 9,34
Belgium 9,50
Czech Rep. 10,28
Spain 10,82
UK 10,97
Ireland 11,21
Italy 11,45
Slovakia 12,73
Gas prices, industrial consumers Minimum wage
€/Gigajoule €/month
(Eurostat 2012-2011) (Eurostat, 2012)
Netherlands 7,49
UK 8,25
EU (27) 8,98
France 9,86
Ireland 9,90
Spain 10,03
Slovakia 10,60
Portugal 11,09
Germany 12,04
Sweden 12,46
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14. DYNAMISM
that works
“The Continental Automotive plant in Catalonia
is a benchmark in lean manufacturing and one
of Europe’s most competitive factories. Our
plant will be directly involved in the production
of hybrid and electric vehicle components,
working on the project together with the R&D
centre in Nuremburg.”
Francesc Xavier Pujol, General Manager
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15. DIVERSITY
that works
Industrial Sectors Service Sectors Business services
22% Chemicals&Pharma ICTs Engineering
22% Metal&Machinery Trade Relocation agencies
12% Food &Beverages Tourism Human resources
11% Transport material Design &Engineering Business associations
10% Paper &Graphics Health&Biotech Law firms
7% Electric&Electronics Creative industries Telecom&Energy
6% Textiles Shared services centres Consultances
10% Other Logistics Transport
Wide availability of providers and suppliers
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16. TECHNOLOGY
that works
Key scientific infrastructures
IDIADA ALBA Scientific IBM Supercomputing
automotive lab test synchrotron Parks CNNC Centre
Home to leading European The TECNIO technology transfer
hospitals and research groups network and its expert partners
Active in life sciences and the give added value to tech
creation of biotech companies projects.
With R&D at 1.6% of GDP
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17. A BUSINESS ENVIRONMENT
that works
Tax rebates for R&D&I and environmental issues
Flat rate tax system for non-residents.
Favourable tax system for foreign holding companies.
Fast-track of work and residence permits.
Incentive programmes for job creation.
Invest in Catalonia services Information for foreign companies
One-stop-shop for investment projects
Business location services
Financing advice and assistance
Expansion and diversification
Global Partnerships
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18. WHAT THEY SAY
“In choosing the location for our flagship customer centre, Fujitsu
placed a high emphasis on strategic qualities including a solution-
oriented multi-cultural workforce, high-specification office locations
and a comprehensive infrastructure. In all of these areas, Barcelona
was a stand-out winner.”
Rolf Schwirz, CEO Fujitsu Technology Solutions
“Barcelona is a city with a great influence and international
reputation, which helps when it comes down to doing
business.”
Julio Rodríguez, CEO Schneider Electric.
“With innovation, investment and great people, you’ve
got all the right ingredients for success.”
Bernard Meunier, General Manager of Nestlé España.
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19. INVEST IN CATALONIA
WORKS FOR YOU
Tailor-made services
for international companies
planning first-time investment in Europe
or looking to expand their activities in Catalonia
Invest in Catalonia
catalonia@acc10.cat
www.investincatalonia.com
Passeig de Gràcia, 129
08008 Barcelona
+34 934 767 287
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