Why people love museums
Nick Poole, CEO
“It’s marvellous. People will see. It’s not about us. It’s about another generation that will
come, who are preparing a fertile ground for the generations to come. So that they can
learn from this institution around them. Not going far away. This institution is not in town,
but in front of their doorsteps.”
I want everyone to feel about every museum
the way the people of New Brighton feel about
the Red Location.
The same thing that inspired you to do this for a job
is the thing that people love about your museum.
The way you feel when you walk into your museum
in the morning, or take a stroll round the store
during your break, or discover something in a
drawer is the feeling your users are searching for.
We just need to let them share in it.
Things are sustainable when people protect
and use them.
People protect and use things they love and
“Our first duties are to collect,
conserve and display material
culture, to protect the
nation’s treasures and to
showcase the high points of
“Our first duty is to create an
environment in which people
can come and enjoy the
experience of beautiful,
“It is not the objects
themselves, but the
connections between them
and the stories they can tell.
Our duty is to weave stories
and objects together to help
people understand the world
“Our first duty is to provide an
authoritative record of the
development of the natural
and man-made world. We
must collect and preserve
type specimens and objects
based on our authoritative
and scientific knowledge.”
Not sharing is incompatible with our mission
and values as cultural heritage organisations.
“As cultural institutions, we constantly find ourselves
divided between two different objectives: On the one
hand, we must honour society’s demands that require
us to be relevant, useful and efficient[..]On the other,
we have a duty to future generations, which means we
are duty-bound to take a long-term sustainable view of
Sharing is at the core of both of these missions.
Evidence without confidence or influence is
The more that people love what we do, and the
more they tell people that they love what we
do, the more confident we are and the more
influence we have.
First the love, then the stats and then finally
The more we care about our users, the more
we will share with them.
The more we share with them, the more they
will care about us, and share our work with
The more they share, the more relevant,
vibrant and sustainable our museums will be.
Come to OpenCulture 2014!
400 international delegates from 20+ countries
25-26 June 2014, Kia Oval, London