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CORE presentation - May 11 2011
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CORE presentation - May 11 2011

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Presentation given to CORE (Conflict Resolution) Clinic in Vancouver, on May 11, 2011

Presentation given to CORE (Conflict Resolution) Clinic in Vancouver, on May 11, 2011

Published in: Business

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  • 1. Getting Social: How Social Mediais Changing the Business ofConflict ResolutionCOREMay 11, 2011Ben Ziegler (Collaborative Journeys Mediation Services)
  • 2. Agenda1. Intro to social media2. Why it matters3. New expectations4. Building “social capital”5. Products and services6. Strategies7. Getting started
  • 3. About me• Freelance mediator & business consultant since 2001• Mediator & mentor in BC Court Mediation Program• Online Dispute Resolution (eBay, BC government)• Volunteer Advisor on Canadian Executive Service Organization (NGO) projects• Past employee Accenture, Sierra Systems
  • 4. About you?
  • 5. Media (R)Evolution
  • 6. What is social media?Internet & mobile tools for sharing & discussing information * (* bwest.ca)
  • 7. Why should you care about social media?
  • 8. Change happens through conversations
  • 9. Be there
  • 10. New Town Squares Facebook: “the mall” – 600 million users (18 million in Canada) Twitter: “the street” – 125 million (half in U.S.) LinkedIn: site for professionals – 100+ million users YouTube: 500 million people visit the site every month
  • 11. Social media= new expectations
  • 12. Photo: chimothy27 on flickr
  • 13. Seniors are fasting growing segment of internet users in Canada Photo credit: Mhofstrand on Flickr
  • 14. Broadcast  Conversation
  • 15. Consumer  Prosumer Photo : Showbizsuperstar on Flickr
  • 16. Scarcity  abundance
  • 17. Where shall we meet?Photo: kessblog on Flickr
  • 18. Law of accelerating returnstechnology in mass use 1 10years before new 12 24 60 1850 1900 1950 2000 2050 New technologies erupt at increasingly rapid pace
  • 19. Power Law (aka Long Tail) HeadPopularity Long Tail Products
  • 20. Source: Business Insider March 31, 2011
  • 21. Building “Social Capital” The Trust Factor
  • 22. The magic relationship ratio
  • 23. Twitter rule10 : 1
  • 24. Good things to doPay it forward (Golden Rule)Add valueParticipate in conversationsBuild communityBe yourself
  • 25. @TammyLenski
  • 26. @CINERGYCoaching
  • 27. @jasondyk
  • 28. @txconflictcoach
  • 29. @CatherineMorris
  • 30. @mediatorJeff
  • 31. “We are entering a new world. Digitaltechnology and social media are changinghow we view privacy, public records, andthe permanence of what used to beephemeral. We believe this is the futureand that news media and the court systemneed to work together to find a way toensure the public has access to publicproceedings.” opencourt.us blog, May 6, 2011
  • 32. Social media +conflict resolution expertise = new services
  • 33. Mobile Power
  • 34. $4.99
  • 35. $4.99
  • 36. EducationandTraining
  • 37. Online Dispute Resolution3rd Partyneutral 4th Party (tools)
  • 38. Going to the people Photo : andrewcparnell on Flickr
  • 39. Social Media Strategies
  • 40. Outposts
  • 41. 1.Listen/monitor 2.Engage 3.Publish
  • 42. Measure/Tweak
  • 43. Learn as you go Sunlight of thought Sea of activity
  • 44. Getting started
  • 45. 5 things you can doSign up on TwitterJoin LinkedInSubscribe to interesting people/contentShare/learn with others; online & in-personStart a blog
  • 46. Have fun, too!Photo : nattu on Flickr
  • 47. Thank YouBen Ziegler250.516.3936twitter: @benziegleremail: ben@collaborativejourneys.com

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