Pokes, Tweets, ROFL & Friends

ORGANIZING IMPACTS OF THE NEW , NEW MEDIA Suren Moodliar, Executive Director Organizers’ Collaborative

Most “Old Media” now has “New Media” divisions
Most “New Media” outfits are well into the Web 2.0 revolution, i.e. New New Media
So what is it?
Electronic/virtual/cyberspace venues and relationships
Web 2.o new, interactive, many-to-many cyberspace mechanisms & social spaces

Efficient, but rich communication
Greater reach
Away from the computer
Cell phones, internet devices
More intimate connections
Learn more about individuals
Greater back-and-forth
Cheaper connections
Less in-person contact
More virtual connections

It is the strategy or business model that the technology enables that creates the disruptive impact.

Constituency moves to new media
Generational shift (10 yr-olds social network [ v ] )
Webkinz , Club Penguin, NeoPets
Cartoon Network, Nickolodeon, Disney
How to reach social base?
Induces panic and mania within organization
Got to have a blog!
How do I “get Facebook”
Do you “tweet”?

Blogs were supposed to challenge the “old media”
But old media has adapted and coopted the blogosphere
Just a few major blog destinations get most of the traffic
Many nonprofits have blogs that are orphaned
?

Social networking changes the relationship between organizers and their constituency
Moves from a one-to-many relationships to a many-to-many network
Moves from issue/interest connections to sharing lifestyles
Blurs the public and private
Redefines “Friend”
From personal companion to chosen public
“ Public is the new ‘private’”

Explore Facebook (b. 2004)
Friends
Causes
Groups
Events
Explore E-mail Lists (b. 1986)
Structure
Problems
Collaboration

Convert information into action
Target strategically
Focus & control messaging
Deploy scarce resources
Measure outcomes

Use a pool
Limit issue focus
Ignore opposition
Finite action
Claim victory

Convert information into action
Sources of information are much more diverse
Many new spheres for action
Many new ways to involve people in action
Target strategically
New targets & venues
You & your supporters can become targets
Control messaging
Many new message arenas
Your supporters determine messaging
Need to empower & educate supporters

Scarce resources
New places to deploy (stretch?) resources
New resources to tap (if you know where to look)
Who are the new lead activists?
Measure outcomes
Many new indices
Yes : Maybe : No (evaluate in context of an iterative relationship with activists)
Relative weights change

Actions are no longer discrete activities
Organizing and representation of activities continue long after the action itself is over
Interpretations and news perspectives are constantly being presented
Pool has expanded radically
Now a many-to-many relationship
Interaction is iterative
Relationship is multifaceted
Relationship is much more intimate
Activists & supporters now hold you accountable

Pokes, Tweets, ROFL & Friends

by collaborative on Sep 03, 2008

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Pokes, Tweets, ROFL & Friends — Presentation Transcript