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Pokes, Tweets, ROFL & Friends

Pokes, Tweets, ROFL & Friends



This presentation is part of an introductory, participatory workshop on the impact of Web 2.0 technologies on organizing. Contact the Collaborative for more information: ...

This presentation is part of an introductory, participatory workshop on the impact of Web 2.0 technologies on organizing. Contact the Collaborative for more information: http://www.organizerscollaborative.org



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  • For most people, the most bewildering aspect of the New Media is the surging new vocabulary. It increases the sense disempowerment felt by many a successful and previously confident organizers. Our workshop cuts through the word changes while supporting the view that organizing culture must change to take advantage of the New Media. Alternative title could just as easily be “How Web 2.0 has Changed Organizing”

Pokes, Tweets, ROFL & Friends Pokes, Tweets, ROFL & Friends Presentation Transcript

  • ORGANIZING IMPACTS OF THE NEW , NEW MEDIA Suren Moodliar, Executive Director Organizers’ Collaborative
    • Most “Old Media” now has “New Media” divisions
    • Most “New Media” outfits are well into the Web 2.0 revolution, i.e. New New Media
    • So what is it?
      • Electronic/virtual/cyberspace venues and relationships
      • Web 2.o new, interactive, many-to-many cyberspace mechanisms & social spaces
      • Efficient, but rich communication
      • Greater reach
        • Away from the computer
        • Cell phones, internet devices
      • More intimate connections
        • Learn more about individuals
        • Greater back-and-forth
      • Cheaper connections
        • Less in-person contact
        • More virtual connections
  • It is the strategy or business model that the technology enables that creates the disruptive impact.
    • Constituency moves to new media
    • Generational shift (10 yr-olds social network [ v ] )
      • Webkinz , Club Penguin, NeoPets
      • Cartoon Network, Nickolodeon, Disney
    • How to reach social base?
    • Induces panic and mania within organization
      • Got to have a blog!
      • How do I “get Facebook”
      • Do you “tweet”?
    • Blogs were supposed to challenge the “old media”
    • But old media has adapted and coopted the blogosphere
    • Just a few major blog destinations get most of the traffic
    • Many nonprofits have blogs that are orphaned
    • Social networking changes the relationship between organizers and their constituency
    • Moves from a one-to-many relationships to a many-to-many network
    • Moves from issue/interest connections to sharing lifestyles
    • Blurs the public and private
    • Redefines “Friend”
      • From personal companion to chosen public
      • “ Public is the new ‘private’”
    • Explore Facebook (b. 2004)
      • Friends
      • Causes
      • Groups
      • Events
    • Explore E-mail Lists (b. 1986)
      • Structure
      • Problems
      • Collaboration
    • Convert information into action
    • Target strategically
    • Focus & control messaging
    • Deploy scarce resources
    • Measure outcomes
    • Use a pool
    • Limit issue focus
    • Ignore opposition
    • Finite action
    • Claim victory
    • Convert information into action
      • Sources of information are much more diverse
      • Many new spheres for action
      • Many new ways to involve people in action
    • Target strategically
      • New targets & venues
      • You & your supporters can become targets
    • Control messaging
      • Many new message arenas
      • Your supporters determine messaging
      • Need to empower & educate supporters
    • Scarce resources
      • New places to deploy (stretch?) resources
      • New resources to tap (if you know where to look)
      • Who are the new lead activists?
    • Measure outcomes
      • Many new indices
      • Yes : Maybe : No (evaluate in context of an iterative relationship with activists)
      • Relative weights change
    • Actions are no longer discrete activities
      • Organizing and representation of activities continue long after the action itself is over
      • Interpretations and news perspectives are constantly being presented
    • Pool has expanded radically
      • Now a many-to-many relationship
      • Interaction is iterative
      • Relationship is multifaceted
      • Relationship is much more intimate
      • Activists & supporters now hold you accountable