0
WHY SOCIAL
MEDIA?
TOP 8 REASONS WHY SOCIAL MEDIA
IS A MUST FOR SMALL BUSINESS
WHAT IS
SOCIAL MEDIA?
“Social Media is an online platform
that connects people to chat, to share
and receive information o...
TOP 8 REASONS
WHY SOCIAL
MEDIA IS A MUST
Community1
Social Media allows you to build online communities, and to reach out to
untapped client demographics.
People e...
“Community strength
is a very powerful
branding force, and
social media offers
exactly this kind of
relationship-building
...
Connection2
Connection to clients and customers is crucial for businesses.
Social Media allows businesses to gain insight ...
“Everyday billions of
people are connecting
online with their
friends, colleagues,
clients and their
communities .”
#Hoots...
Brand Exposure3
Using multiple platforms like Facebook, YouTube, Google+,
Twitter and Pinterest etc, businesses can amplif...
“92 percent of marketers say their
social media efforts have generated
more exposure for their businesses.
If you’re not u...
Online Presence4
Social Media helps businesses create a digital footprint.
With helpful, useful and relevant content distr...
#Facebook
Research by
StatisticBrain
1..1.2014
Increase
Revenue Leads
5
Social media has transformed the purchase habits of consumers.
People see your posts and hear abo...
#Facebook
Research by
StatisticBrain
1..1.2014
Every 20 minutes on
Facebook:
Conversation6
Unlike traditional marketing, social media allows businesses to engage in
two-way conversations directly wit...
“To reach today’s
consumers; businesses must
follow consumers to their
new communication channel
of choice: social media.....
Customer
Service
7
Social media can be a powerful tool to serve as the first defense for
businesses to promptly turn unhap...
“To reach today’s
consumers;
businesses must
follow consumers
to their new
communication
channel of choice:
social media.....
Education8
The way we do business as a whole has changed. The power is in the hands
of the people who search online everyd...
#StatisticBrain
26.12.2013
Statistics on
YouTube:
TOP 8 REASONS WHY
SOCIAL MEDIA IS A MUST
jenny@collaborationcafe.com.au
BY JENNY LEE-KOKSAL.
@jennyleekoksal
Founder & Enthusiastic Social Media Explorer at
CollaborationCafe, Blogger, Social Me...
Top 8 Reasons Why Social Media is a must for Small Business
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Top 8 Reasons Why Social Media is a must for Small Business

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Social media is no longer just a fad, it is a fundamental tool for doing business with customers and clients in a digital world.

Nowadays, customer engagement and connection is crucial for business success and sustainability.

Social media has transformed the way you can connect with customers and with new prospects online. It is empowering people, customers, businesses, and brands everywhere.

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Transcript of "Top 8 Reasons Why Social Media is a must for Small Business"

  1. 1. WHY SOCIAL MEDIA? TOP 8 REASONS WHY SOCIAL MEDIA IS A MUST FOR SMALL BUSINESS
  2. 2. WHAT IS SOCIAL MEDIA? “Social Media is an online platform that connects people to chat, to share and receive information or content.”
  3. 3. TOP 8 REASONS WHY SOCIAL MEDIA IS A MUST
  4. 4. Community1 Social Media allows you to build online communities, and to reach out to untapped client demographics. People enjoy being part of a community with similar interests and passions. Community Fans | Followers | Friends are like your Brand Ambassadors. Small businesses often grow their business from small circles of loyal customers and clients.
  5. 5. “Community strength is a very powerful branding force, and social media offers exactly this kind of relationship-building opportunity.” Velly Angelova likeablemedia
  6. 6. Connection2 Connection to clients and customers is crucial for businesses. Social Media allows businesses to gain insight into client’s likes, needs and wants. Businesses can build relationships with new clients, gain trust and deepen their connection with existing ones.
  7. 7. “Everyday billions of people are connecting online with their friends, colleagues, clients and their communities .” #Hootsuite
  8. 8. Brand Exposure3 Using multiple platforms like Facebook, YouTube, Google+, Twitter and Pinterest etc, businesses can amplify their brand message to more prospects, and grow their reach. Social media allows businesses to broaden their appeal, promote products and services through the viral nature of content sharing online.
  9. 9. “92 percent of marketers say their social media efforts have generated more exposure for their businesses. If you’re not using social media to its best potential for your brand, you could be missing out on a huge opportunity to build awareness for your startup..” #2014 Social Media Marketing Report
  10. 10. Online Presence4 Social Media helps businesses create a digital footprint. With helpful, useful and relevant content distributed via social network channels, businesses can reach a wider audience of people, untapped and ready to be engaged. Social media allows businesses to be found by the millions of online searchers and consumers.
  11. 11. #Facebook Research by StatisticBrain 1..1.2014
  12. 12. Increase Revenue Leads 5 Social media has transformed the purchase habits of consumers. People see your posts and hear about your business from their friends. Social media is your online 24/7 Business Development Manager. People look to social sites to learn more about products and services.
  13. 13. #Facebook Research by StatisticBrain 1..1.2014 Every 20 minutes on Facebook:
  14. 14. Conversation6 Unlike traditional marketing, social media allows businesses to engage in two-way conversations directly with their customers and clients. Businesses should leverage off social media to learn about their customers through meaningful dialogue and conversation. Social media is an effective listening, discussing, understanding and an engaging tool businesses cannot do without.
  15. 15. “To reach today’s consumers; businesses must follow consumers to their new communication channel of choice: social media..” #socialekho blogspot
  16. 16. Customer Service 7 Social media can be a powerful tool to serve as the first defense for businesses to promptly turn unhappy customers into satisfied ones. Businesses can pro-actively listen to their customer’s questions, reviews, opinions, and initiate conversations with them to resolve issues. Using social media for customer service can help reduce cost and wait times, lesson load on other platforms & increase customer feedback, decease response time, improve customer satisfaction.
  17. 17. “To reach today’s consumers; businesses must follow consumers to their new communication channel of choice: social media..” #BRW publication, October 2013 “It is a huge mistake to only let marketing run [social media]; companies that are not looking at it as a customer service channel will be left behind and find more and more cases of their brand being diminished because they’re not responding to consumer requests on a real-time basis.” “Consumers want to speak to companies on what channel, what time and the way they want to and when you try to steer any consumer to do it your way not their way, you lose your customer base”
  18. 18. Education8 The way we do business as a whole has changed. The power is in the hands of the people who search online everyday seeking content that will empower them, inform them and educate them to aid in their purchasing decision. Social media allows businesses to create online information or content that is educational, helpful, useful and relevant which aims to solve prospect’s problems, issues or challenges to convert them into customers and clients.
  19. 19. #StatisticBrain 26.12.2013 Statistics on YouTube:
  20. 20. TOP 8 REASONS WHY SOCIAL MEDIA IS A MUST
  21. 21. jenny@collaborationcafe.com.au
  22. 22. BY JENNY LEE-KOKSAL. @jennyleekoksal Founder & Enthusiastic Social Media Explorer at CollaborationCafe, Blogger, Social Media Coach, Visual Content Designer, Presenter, Visual Data Storyteller & Trainer. My goal is to empower and educate businesses to harness the power of social media to easily connect with more people, customers, clients and prospects to grow strong and sustainable relationship-based businesses. www.collaborationcafe.com.au
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