Expanding social media & mobile reach for nonprofits & associations

Case Study:National Thoroughbred Racing AssociationExpanding social media & mobile reach Tweet this webinar

Presentation Agenda Brief intro to the Work 2.0 Platform 3 Executive Summary - NTRA 7 Business Drivers for the NTRA 8 Work 2.0 Modules Deployed 9 Results 12 Audience Q & A 13 © Copyright 2011 Collabor Inc. 10/18/2011 2 All Rights Reserved

Work 2.0 – Client Satisfaction Farrell Delman, President, Tobacco Manufacturers Association “As the global information center for the tobacco industry, we had been operating with offshore developers and content writers in India, spread between Bangalore, Kochi and Hyderabad. We then asked Collabor to set-up a team to rebuild from scratch our web applications and to fulfill our daily / hourly content and writing needs at Hyderabad. As the leading industry market intelligence organization our content needs are dynamic, time bound and the web application is the sole driver of our business. I am happy to say that Collabor has worked with us through ups and downs and we are very happy with our integrated team, their capabilities and our relationship. We consider them an integral part of our organization.“ John Della Volpe, Founder & Managing Partner, SocialSphere, Inc "Collabor exceeds my already high expectations with every project we undertake. Simply stated -- we have the very best relationship that you can have with a technology company. At every turn, they provide outstanding service, great ideas and rock-solid technology. Their Work 2.0 platform has been very robust, yet flexible for our diverse needs." © Copyright 2011 Collabor Inc. 10/18/2011 6 All Rights Reserved

Executive Summary: NTRA• Business driver: – Challenges in attracting new fans to the sport & declining memberships. – Listen & engage on social media outlets to engage & attract new generation of members. – Making content available to mobile & smartphone users.• Work 2.0 for Trade Associations + – Work2Go Mobility platform• Results: – NTRA Facebook page grew from under 1,000 likes to more than 9,000 in around 6 months. – Use of mobile devices to access NTRA content grew by 4X.• Customer Satisfaction: – “We consider the Collabor team to be an extension of our team and an important resource for the NTRA and its members.” © Copyright 2011 Collabor Inc. 10/18/2011 7 All Rights Reserved

Business Drivers for NTRA• Respond to declining membership – Redesigned website with a better CMS for featuring fan focussed content. – Integrating social media widgets, blogs to facilitate engagement with a new generation through NTRA public social media outlets to attract new members – > Facebook ‘Likes’ – > Photos on Flickr – > YouTube videos• Making content available through mobile devices: ― Reaching out to the rapidly increasing base of smartphone & mobile users. ― Optimized NTRA.com for viewing on mobile devices. © Copyright 2011 Collabor Inc. 10/18/2011 8 All Rights Reserved

Work 2.0 Modules Deployed Rapid deployment of Social media & public Info integration modules; development completed in just 4 months NTRA member community © Copyright 2011 Collabor Inc. 10/18/2011 9 All Rights Reserved

Social Media ModuleInteractive NTRA fan communitywithin new websiteIntegrated social media widgetsinto home page to expand socialmedia dialog.Adding the Facebook widget tohomepage, resulted in 500 newfans in just 2 weeks.NTRA Facebook fan– DeniseHughes of NY Racing Association“Love the New Look!” Tweet this webinar © Copyright 2011 Collabor Inc. All Rights Reserved 10/18/2011 10

Mobile browser Making content available to fans when & where they want.Extended web presence to mobileenvironmentAny mobile device.- Over 600 device footprintssupportedAny mobile browser.- All popular smartphone browsers:iOS, BB, Android, WP7Accessible Any time.- 4x growth in mobile access © Copyright 2011 Collabor Inc. 10/18/2011 11 All Rights Reserved

Results10000 9000 1200 12000 9000 1004 10000 8000 1000 10000 7000 800 8000 6000 5000 600 6000 4000 400 4000 3000 2000 200 2000 1000 0 0 0 Twitter new followers Mobile access. Facebook Page Average Visits / 1/12/2010 Jan -Jul 2010 month 6/30/2010 Jan - Jul 2011 2010 9/30/2010 2011 ~10X growth in 6 months 71% increase 4X growth in a year Keith Chamblin, Sr. Vice President, National Thoroughbred Racing Association “From the outset Collabor embraced the scope and demands of our specific challenge, which was to re-design a major industry Web site portal for Thoroughbred racing within budget and under a tight deadline. Utilizing its unique business model and a U.S. and India- based team, Collabor exceeded our expectations without exceeding our budget. We consider the Collabor team to be an extension of our team and an important resource for the NTRA and its members.” © Copyright 2011 Collabor Inc. 10/18/2011 12 All Rights Reserved

Audience Q&A• Please submit your questions through the GoToMeeting chat tool• If we don’t get to your question now we will answer all questions by email• If you would like a full copy of the case study please go to http://www.collabor.com/about/knowledgecenter• Join us on our LinkedIn group to discuss & explore how your Association could further increase the value for your members: http://www.linkedin.com/groups/Collabor-Nation-4119487• Please join us for future case study webinars: – Nov. 2011: eLearning with the Fair Factories Clearinghouse. – Q1 2012: Building online member communities with the mywhitecoat.com – Q2 2012: Real-time Global Standards Compliance with the Business Social Compliance Initiative, Brussels.• Connect & engage with us on © Copyright 2011 Collabor Inc. 10/18/2011 13 All Rights Reserved

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Expanding social media & mobile reach for nonprofits & associations

by Collabor Inc. on Oct 18, 2011

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Expanding social media & mobile reach for nonprofits & associations — Presentation Transcript