Colin Parajon Portfolio
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Colin Parajon Portfolio

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Colin Parajon Portfolio Colin Parajon Portfolio Document Transcript

  • olin n c jopara Digital Strategist
  • Colin Parajon Digital Strategist At-Large colin.parajon@gmail.comwww.behance.net/colinparajon @colinparajon 817.798.3862
  • ADVERTISING l MARKETING l DESIGN colin.parajon@gmail.com linkedin.com/in/colinparajonEXPERIENCE behance.net/colinparajon 817.798.3862Founder, The Agora App Company - Founded mobile app development company - Designed and sold mobile apps on the BiznessApps platform - Built www.theagoraapp.com and managed social media accounts EDUCATIONPartner/Creative Director, StrapAds.com The University of Oklahoma - Bachelor of Arts in Advertising - Established advertising media agency - Cumulative GPA: 3.8 - Sold and designed advertisements on wristbands - Managed social media account Universidad Veritas San Jose, Costa RicaDigital Strategist, Lindsey+Asp - CEA Study Abroad Program - Helped launch inaugural Digital Department - Intensive Spanish Program - Developed digital strategy for a variety of clients, monitored analytics and prepared reports - Conducted experiments and training sessions for clients and account leads AWARDSDigital Director, 2013 National Student Advertising Competition - Conducted consumer research and developed digital strategy for Glidden Paint - AAF Most Promising Minority Student - Contributed to design of creative executions and presentation book - Coca-Cola Scholar - United States Senate Youth ProgramSocial Media Intern, Standing Dog Interactive - National Hispanic Merit Scholar - Prepared social media audits, monthly reports and client training decks - OU President’s Leadership Class - Contributed to brainstorming sessions for social media campaigns - OU Henderson Scholar - OU PACE Award - Top 1% of Class forAdvertising Intern, Move Your Ads Participation, Achievement, - Managed social media accounts and online reputation management for Fowler Honda, Community, and Excellence Fowler Toyota, Fowler i240, Century Chevrolet and Boyd Street Magazine - Managed text message and email marketing campaigns for local businesses - Wrote, designed and sold advertising space for Boyd Street Magazine SKILLS - Proficient in Photoshop, Illustrator,Freelance Copywriter, World Factory InDesign and Microsoft Office - Wrote descriptive copy for the 2011 Container Builder Catalog - Vast social media marketing and - Collaborated with designers on page layouts analytics knowledge - Advanced Spanish speakerMarketing Intern, Ridemakerz, LLC - Assisted Vice President of Product Development - Participated in licensing agreements with Disney, NASCAR, Car Manufacturers and RealTree COURSES - Managed inventory, defect reports and expense reports - Advertising CampaignsSales Associate, Planet Beach Contempo Spa - Advertising Account Planning - Facilitated membership and product sales - Advertising Copy & Layout - Executed new business and sales promotions - Advertising Digital Strategy - Advertising Research - Advertising Media - NYC Agency Immersion TourINVOLVEMENT - Mass Communication Law - OU Advertising Club Historian - Contemporary Problems in - Public Relations Student Society of America Member Advertising - Lambda Chi Alpha Fraternity Member - Writing for Mass Media - Campus Activities Council’s Dance Marathon - Purchasing and Buyer Behavior 1 View slide
  • The agora app company Ooooh. Ahhhh. A mobile app with our name on it? We want one! The idea for The Agora App Company came to me in the car. I had just learned how to design mobile apps on the BiznessApps platform, and I was asking myself, “Who has money and could benefit from improved communication?” Fraternities and sororities across the nation have been paying premium rates for inadequate communication systems for years. When I pitched the idea of a custom mobile app to my own chapter, their reaction told me I was onto something big. In just six months, The Agora App spread across my own campus and onto three others. Small businesses caught wind, and even Koch Industries requested a demo.2 View slide
  • As seen in BoydStreet magazine. 3
  • strap ads Stay Strapped. Strap Ads is the drunken brainchild of a friend of mine that happened to translate when he explained it to me sober. If there is one accessory college students have in common on a Friday night, other than the beer in their hand, it’s the neon wristband strapped to their arm. These wristbands are taken for granted. Wristbands start a conversation about where people went, what they did and who they saw there. Strap Ads gives brands the opportunity to be a part of that conversation. Strap Ads provides free custom wristbands to a variety of venues by selling ad space on them. They are like no other wristband people have ever seen. As co-founder and creative director, I helped establish the brand, build rela- tionships with advertisers and design the product.4
  • Rapper, Chip the Rippa, gets strapped. 5
  • bear naked I live Bear Naked. Jim Avery’s Account Planning course is the most competitive class one can take at the University of Oklahoma. Groups worked all semester on a creative brief to be pitched to a panel of judges for the opportunity to present to the client at their agency of record. My group was invited to Kansas City to share our outstanding research, spot-on insights and uniquely creative solutions to VML in a presentation we will never forget.6
  • Objective:To establish Bear Naked as the “Ungranola.”Strategy:To convince the daily runner, healthy motherand nature lover to eat Bear Naked granolainstead of it’s competitors because it offers asuperior lifestyle.Brand Insight:Bear Naked is not only everything other granolabrands are, but also everything they are not. It’snot just healthy, it represents a lifestyle peopleyearn to be a part of.Consumer Insight:People eat granola with a purpose. To eat granolais to make a committment with yourself to getthe most out of your day.It’s the pretext of adventure. 7
  • pandoria Attend a music festival today. Bob Rickert, Creative Director at HMH in Portland, flies to Norman, Oklahoma twice a year to help students build their portfolios. His guidance led me to a fully-integrated, cross-platform experience I call Pandoria. The Pandoria Music Fesitval combines the music genome project with online video of concerts from around the world and across generations. Choose the headliner, and Pandoria does the rest. The end result is a virtual music festival created just for you. Watch it alone, with friends at a party or at one of the stops on the national tour.8
  • 9
  • spec work Print10
  • Transit The latest blind taste test ended in a draw. The latest blind taste test was inconclusive. What’s your Coke? Transit It’s okay to be different. And the winner is... What’s your Coke?Bus Wrap What’s your Coke? 11
  • colinparajon colin.parajon@gmail.comwww.behance.net/colinparajon @colinparajon 817.798.3862