typography in
    business
communication
typography in
    business
communication
  an overview
introduction
Typography Basics
Typography Basics
Typography in
Individual Design
typography
   basics
typography
   basics
a crash course
Typography Basics
Typography Basics
 Paragraph Styles
Typography Basics
 Paragraph Styles
 Kerning
Typography Basics
 Paragraph Styles
 Kerning
 Leading
Typography Basics
 Paragraph Styles
 Kerning
 Leading
 Typefaces
Paragraph Styles
Paragraph Styles
Flush Left
Si meliora dies, ut vina, poemata reddit,
scire velim, chartis pretium quotus arroget
annus. s...
Paragraph Styles
Flush Left
Si meliora dies, ut vina, poemata reddit,
scire velim, chartis pretium quotus arroget
annus. s...
Paragraph Styles
Paragraph Styles
Centered
 Si meliora dies, ut vina, poemata reddit,
scire velim, chartis pretium quotus arroget
 annus. s...
Paragraph Styles
Centered
 Si meliora dies, ut vina, poemata reddit,
scire velim, chartis pretium quotus arroget
 annus. s...
Kerning
Kerning

The amount of space
between two letters
Kerning
Kerning
    Scriptor abhinc annos.
0
Kerning
     Scriptor abhinc annos.
0


     Scriptor abhinc annos.
50
Kerning
      Scriptor abhinc annos.
0


      Scriptor abhinc annos.
50


      Scriptor abhinc annos.
100
Kerning
      Scriptor abhinc annos.
0


      Scriptor abhinc annos.
50


      Scriptor abhinc annos.
100



      Scrip...
Leading
Leading

The amount of space
between two lines of type
Leading
Leading
Si meliora dies, ut vina, poemata       leading
reddit, scire velim, chartis pretium    38.4 pt
quotus arroget ann...
Leading
Si meliora dies, ut vina, poemata       leading
reddit, scire velim, chartis pretium    38.4 pt
quotus arroget ann...
Typefaces
Typefaces


Sans-serif

            S
Typefaces


Sans-serif

      SS
Serif
Typefaces
Typefaces

            A
Old Style
Typefaces

          A
Old Style
A  Transitional
Typefaces

         A
Old Style
A  Transitional
         A
Modern
Typefaces
Typefaces



              A
Slab Serif
Typefaces



        A
Slab Serif

ASans Serif
typography in
individual design
typography in
individual design
   tips and tricks
Typography in
   Design
Typography in
   Design
Typeface Selection
Typography in
   Design
Typeface Selection
Formatting
Typography in
   Design
Typeface Selection
Formatting
Type Size
Typography in
   Design
Typeface Selection
Formatting
Type Size
Other Considerations
Typeface
Selection
Typeface
   Selection

Two to three typefaces
per document
Typeface
   Selection

Two to three typefaces
per document
Consider the message
and target audience
Typeface
Selection
Typeface
    Selection

Use variations of the same
font
Typeface
    Selection

Use variations of the same
font
Use contrasting typefaces
together
Formatting
Formatting
Don’t overcrowd elements
Formatting
Don’t overcrowd elements
Use colors and font
variations judiciously
Formatting
Don’t overcrowd elements
Use colors and font
variations judiciously
Be consistent
Type Size
Type Size
          9
         10
         12
         14
points




         16
         24
         32
         64
     ...
Type Size
          9
              ]   Books, Newsletters, etc.
         10
         12
         14
points




         1...
Type Size
          9
              ]   Books, Newsletters, etc.
         10
              ]   Academic work
         12
 ...
Type Size
          9
              ]   Books, Newsletters, etc.
         10
              ]   Academic work
         12

...
Type Size
          9
              ]   Books, Newsletters, etc.
         10
              ]   Academic work
         12

...
Other
Considerations
Other
Considerations

Proper use of display type
Other
Considerations

Proper use of display type
Visual Hierarchy
Other
Considerations

Proper use of display type
Visual Hierarchy
Simplify
conclusion
Typography Basics
Typography Basics
 Paragraph Styles
Typography Basics
 Paragraph Styles
 Kerning
Typography Basics
 Paragraph Styles
 Kerning
 Leading
Typography Basics
 Paragraph Styles
 Kerning
 Leading
 Typefaces
Typography Basics
 Paragraph Styles
 Kerning
 Leading
 Typefaces
Typography in
Individual Design
Typography Basics
Typography Basics
Typography in
Individual Design
Typography Basics
Typography in
Individual Design
 Typeface Selection
Typography Basics
Typography in
Individual Design
 Typeface Selection
 Formatting
Typography Basics
Typography in
Individual Design
 Typeface Selection
 Formatting
 Type Size
Typography Basics
Typography in
Individual Design
 Typeface Selection
 Formatting
 Type Size
 Other Considerations
conclusion
question &
 answer
examples
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
Typography in Business Communication
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Typography in Business Communication

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A presentation developed for an undergraduate speaking class, focusing on technical typographic terminology and methodology.

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Typography in Business Communication

  1. 1. typography in business communication
  2. 2. typography in business communication an overview
  3. 3. introduction
  4. 4. Typography Basics
  5. 5. Typography Basics Typography in Individual Design
  6. 6. typography basics
  7. 7. typography basics a crash course
  8. 8. Typography Basics
  9. 9. Typography Basics Paragraph Styles
  10. 10. Typography Basics Paragraph Styles Kerning
  11. 11. Typography Basics Paragraph Styles Kerning Leading
  12. 12. Typography Basics Paragraph Styles Kerning Leading Typefaces
  13. 13. Paragraph Styles
  14. 14. Paragraph Styles Flush Left Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
  15. 15. Paragraph Styles Flush Left Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit. Flush Right Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
  16. 16. Paragraph Styles
  17. 17. Paragraph Styles Centered Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
  18. 18. Paragraph Styles Centered Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit. Left Justified Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
  19. 19. Kerning
  20. 20. Kerning The amount of space between two letters
  21. 21. Kerning
  22. 22. Kerning Scriptor abhinc annos. 0
  23. 23. Kerning Scriptor abhinc annos. 0 Scriptor abhinc annos. 50
  24. 24. Kerning Scriptor abhinc annos. 0 Scriptor abhinc annos. 50 Scriptor abhinc annos. 100
  25. 25. Kerning Scriptor abhinc annos. 0 Scriptor abhinc annos. 50 Scriptor abhinc annos. 100 Scriptor abhinc annos. 250
  26. 26. Leading
  27. 27. Leading The amount of space between two lines of type
  28. 28. Leading
  29. 29. Leading Si meliora dies, ut vina, poemata leading reddit, scire velim, chartis pretium 38.4 pt quotus arroget annus. scriptor abhinc annos centum qui decidit.
  30. 30. Leading Si meliora dies, ut vina, poemata leading reddit, scire velim, chartis pretium 38.4 pt quotus arroget annus. scriptor abhinc annos centum qui decidit. Si meliora dies, ut vina, poemata leading reddit, scire velim, chartis pretium 54 pt quotus arroget annus. scriptor abhinc annos centum qui decidit.
  31. 31. Typefaces
  32. 32. Typefaces Sans-serif S
  33. 33. Typefaces Sans-serif SS Serif
  34. 34. Typefaces
  35. 35. Typefaces A Old Style
  36. 36. Typefaces A Old Style A Transitional
  37. 37. Typefaces A Old Style A Transitional A Modern
  38. 38. Typefaces
  39. 39. Typefaces A Slab Serif
  40. 40. Typefaces A Slab Serif ASans Serif
  41. 41. typography in individual design
  42. 42. typography in individual design tips and tricks
  43. 43. Typography in Design
  44. 44. Typography in Design Typeface Selection
  45. 45. Typography in Design Typeface Selection Formatting
  46. 46. Typography in Design Typeface Selection Formatting Type Size
  47. 47. Typography in Design Typeface Selection Formatting Type Size Other Considerations
  48. 48. Typeface Selection
  49. 49. Typeface Selection Two to three typefaces per document
  50. 50. Typeface Selection Two to three typefaces per document Consider the message and target audience
  51. 51. Typeface Selection
  52. 52. Typeface Selection Use variations of the same font
  53. 53. Typeface Selection Use variations of the same font Use contrasting typefaces together
  54. 54. Formatting
  55. 55. Formatting Don’t overcrowd elements
  56. 56. Formatting Don’t overcrowd elements Use colors and font variations judiciously
  57. 57. Formatting Don’t overcrowd elements Use colors and font variations judiciously Be consistent
  58. 58. Type Size
  59. 59. Type Size 9 10 12 14 points 16 24 32 64 72
  60. 60. Type Size 9 ] Books, Newsletters, etc. 10 12 14 points 16 24 32 64 72
  61. 61. Type Size 9 ] Books, Newsletters, etc. 10 ] Academic work 12 14 points 16 24 32 64 72
  62. 62. Type Size 9 ] Books, Newsletters, etc. 10 ] Academic work 12 ] 14 points Headings, callouts 16 24 32 64 72
  63. 63. Type Size 9 ] Books, Newsletters, etc. 10 ] Academic work 12 ] 14 points Headings, callouts 16 24 ] 32 Graphics, presentations 64 72
  64. 64. Other Considerations
  65. 65. Other Considerations Proper use of display type
  66. 66. Other Considerations Proper use of display type Visual Hierarchy
  67. 67. Other Considerations Proper use of display type Visual Hierarchy Simplify
  68. 68. conclusion
  69. 69. Typography Basics
  70. 70. Typography Basics Paragraph Styles
  71. 71. Typography Basics Paragraph Styles Kerning
  72. 72. Typography Basics Paragraph Styles Kerning Leading
  73. 73. Typography Basics Paragraph Styles Kerning Leading Typefaces
  74. 74. Typography Basics Paragraph Styles Kerning Leading Typefaces Typography in Individual Design
  75. 75. Typography Basics
  76. 76. Typography Basics Typography in Individual Design
  77. 77. Typography Basics Typography in Individual Design Typeface Selection
  78. 78. Typography Basics Typography in Individual Design Typeface Selection Formatting
  79. 79. Typography Basics Typography in Individual Design Typeface Selection Formatting Type Size
  80. 80. Typography Basics Typography in Individual Design Typeface Selection Formatting Type Size Other Considerations
  81. 81. conclusion
  82. 82. question & answer
  83. 83. examples
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