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Typography in Business Communication
 

Typography in Business Communication

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A presentation developed for an undergraduate speaking class, focusing on technical typographic terminology and methodology.

A presentation developed for an undergraduate speaking class, focusing on technical typographic terminology and methodology.

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    Typography in Business Communication Typography in Business Communication Presentation Transcript

    • typography in business communication
    • typography in business communication an overview
    • introduction
    • Typography Basics
    • Typography Basics Typography in Individual Design
    • typography basics
    • typography basics a crash course
    • Typography Basics
    • Typography Basics Paragraph Styles
    • Typography Basics Paragraph Styles Kerning
    • Typography Basics Paragraph Styles Kerning Leading
    • Typography Basics Paragraph Styles Kerning Leading Typefaces
    • Paragraph Styles
    • Paragraph Styles Flush Left Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
    • Paragraph Styles Flush Left Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit. Flush Right Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
    • Paragraph Styles
    • Paragraph Styles Centered Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
    • Paragraph Styles Centered Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit. Left Justified Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
    • Kerning
    • Kerning The amount of space between two letters
    • Kerning
    • Kerning Scriptor abhinc annos. 0
    • Kerning Scriptor abhinc annos. 0 Scriptor abhinc annos. 50
    • Kerning Scriptor abhinc annos. 0 Scriptor abhinc annos. 50 Scriptor abhinc annos. 100
    • Kerning Scriptor abhinc annos. 0 Scriptor abhinc annos. 50 Scriptor abhinc annos. 100 Scriptor abhinc annos. 250
    • Leading
    • Leading The amount of space between two lines of type
    • Leading
    • Leading Si meliora dies, ut vina, poemata leading reddit, scire velim, chartis pretium 38.4 pt quotus arroget annus. scriptor abhinc annos centum qui decidit.
    • Leading Si meliora dies, ut vina, poemata leading reddit, scire velim, chartis pretium 38.4 pt quotus arroget annus. scriptor abhinc annos centum qui decidit. Si meliora dies, ut vina, poemata leading reddit, scire velim, chartis pretium 54 pt quotus arroget annus. scriptor abhinc annos centum qui decidit.
    • Typefaces
    • Typefaces Sans-serif S
    • Typefaces Sans-serif SS Serif
    • Typefaces
    • Typefaces A Old Style
    • Typefaces A Old Style A Transitional
    • Typefaces A Old Style A Transitional A Modern
    • Typefaces
    • Typefaces A Slab Serif
    • Typefaces A Slab Serif ASans Serif
    • typography in individual design
    • typography in individual design tips and tricks
    • Typography in Design
    • Typography in Design Typeface Selection
    • Typography in Design Typeface Selection Formatting
    • Typography in Design Typeface Selection Formatting Type Size
    • Typography in Design Typeface Selection Formatting Type Size Other Considerations
    • Typeface Selection
    • Typeface Selection Two to three typefaces per document
    • Typeface Selection Two to three typefaces per document Consider the message and target audience
    • Typeface Selection
    • Typeface Selection Use variations of the same font
    • Typeface Selection Use variations of the same font Use contrasting typefaces together
    • Formatting
    • Formatting Don’t overcrowd elements
    • Formatting Don’t overcrowd elements Use colors and font variations judiciously
    • Formatting Don’t overcrowd elements Use colors and font variations judiciously Be consistent
    • Type Size
    • Type Size 9 10 12 14 points 16 24 32 64 72
    • Type Size 9 ] Books, Newsletters, etc. 10 12 14 points 16 24 32 64 72
    • Type Size 9 ] Books, Newsletters, etc. 10 ] Academic work 12 14 points 16 24 32 64 72
    • Type Size 9 ] Books, Newsletters, etc. 10 ] Academic work 12 ] 14 points Headings, callouts 16 24 32 64 72
    • Type Size 9 ] Books, Newsletters, etc. 10 ] Academic work 12 ] 14 points Headings, callouts 16 24 ] 32 Graphics, presentations 64 72
    • Other Considerations
    • Other Considerations Proper use of display type
    • Other Considerations Proper use of display type Visual Hierarchy
    • Other Considerations Proper use of display type Visual Hierarchy Simplify
    • conclusion
    • Typography Basics
    • Typography Basics Paragraph Styles
    • Typography Basics Paragraph Styles Kerning
    • Typography Basics Paragraph Styles Kerning Leading
    • Typography Basics Paragraph Styles Kerning Leading Typefaces
    • Typography Basics Paragraph Styles Kerning Leading Typefaces Typography in Individual Design
    • Typography Basics
    • Typography Basics Typography in Individual Design
    • Typography Basics Typography in Individual Design Typeface Selection
    • Typography Basics Typography in Individual Design Typeface Selection Formatting
    • Typography Basics Typography in Individual Design Typeface Selection Formatting Type Size
    • Typography Basics Typography in Individual Design Typeface Selection Formatting Type Size Other Considerations
    • conclusion
    • question & answer
    • examples