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THE EDINBURGH BUSINESS WOMENS CLUB COLIN GILCHRIST, DIGITAL FACE
 
$1BILLION+  TACTICS CULTURE HR POLICY
DELIVERING HAPPINESS A PATH TO PROFITS, PASSION AND PURPOSE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NEW  EMPLOYEES $2,000 TO QUIT
CUSTOMER SERVICE MEANS YOU
SCIENCE OF HAPPINESS REMEMBER TO HAVE FUN!
MAKE MONEY ACT WEAK WHEN STRONG, ACT STRONG WHEN WEAK KNOW WHEN TO BLUFF YOUR BRAND IS ALWAYS IMPORTANT HELP SHAPE THE STORIES PEOPLE ARE TELLING ABOUT YOU
RELATION- SHIPS TO BECOME GOOD YOU HAVE TO EAT AND SLEEP IT DON’T BE COCKY OR FLASHY. THERE’S ALWAYS SOMEBODY BETTER THAN YOU. BE NICE AND MAKE FRIENDS. IT’S A SMALL COMMUNITY SHARE WHAT YOU’VE LEARNED LOOK FOR OPPORTUNITIES BEYOND YOUR CORE
CONNECT- EDNESS TURN YOUR BUSINESS INTO A LIVING BREATHING COMMUNITY THERE IS VALUE IN A TRIBE AND CONSIDERING THE WELL-BEING OF ONE ANOTHER THE COLLECTIVE FEELING OF A RAVE CREATES EXPERIENTIAL EPIPHANY
MARKETING BRANDING ONE BIG AD PUT US ON THE MAP – WE TOLD EVERYONE WE KNEW WORD OF MOUTH – NEXT DAY SHIPPING CUSTOMER SERVICE – 8 HOUR CALL CONNECT – SOCIAL MEDIA TOO
MISTAKES DON’T PLAY GAMES YOU DON’T UNDERSTAND NEVER BE AFRAID TO ASK ADVICE LEARN BY SURROUNDING YOURSELF WITH TALENTED PEOPLE LEARN BY DOING, THEORY IS NICE BUT NEVER REPLACES ACTUAL EXPERIENCE
CHANGE THE  WORLD OR GO HOME!
INSIGHTS ACADEMY http://www.zapposinsights.com/main/
COLIN GILCHRIST DIGITAL  FACE

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