THE EDINBURGH BUSINESS WOMENS CLUB COLIN GILCHRIST, DIGITAL FACE
 
$1BILLION+  TACTICS CULTURE HR POLICY
DELIVERING HAPPINESS A PATH TO PROFITS, PASSION AND PURPOSE
<ul><li>Deliver WOW through service </li></ul><ul><li>Embrace and drive change </li></ul><ul><li>Create fun & a little wei...
NEW  EMPLOYEES $2,000 TO QUIT
CUSTOMER SERVICE MEANS YOU
SCIENCE OF HAPPINESS REMEMBER TO HAVE FUN!
MAKE MONEY ACT WEAK WHEN STRONG, ACT STRONG WHEN WEAK KNOW WHEN TO BLUFF YOUR BRAND IS ALWAYS IMPORTANT HELP SHAPE THE STO...
RELATION- SHIPS TO BECOME GOOD YOU HAVE TO EAT AND SLEEP IT DON’T BE COCKY OR FLASHY. THERE’S ALWAYS SOMEBODY BETTER THAN ...
CONNECT- EDNESS TURN YOUR BUSINESS INTO A LIVING BREATHING COMMUNITY THERE IS VALUE IN A TRIBE AND CONSIDERING THE WELL-BE...
MARKETING BRANDING ONE BIG AD PUT US ON THE MAP – WE TOLD EVERYONE WE KNEW WORD OF MOUTH – NEXT DAY SHIPPING CUSTOMER SERV...
MISTAKES DON’T PLAY GAMES YOU DON’T UNDERSTAND NEVER BE AFRAID TO ASK ADVICE LEARN BY SURROUNDING YOURSELF WITH TALENTED P...
CHANGE THE  WORLD OR GO HOME!
INSIGHTS ACADEMY http://www.zapposinsights.com/main/
COLIN GILCHRIST DIGITAL  FACE
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Zappos.com, My Experience: Colin Gilchrist

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I run a web and social media marketing business; I was asked to present on my knowledge of Zappos.com having spent some time with them in early 2009.

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Zappos.com, My Experience: Colin Gilchrist

  1. 1. THE EDINBURGH BUSINESS WOMENS CLUB COLIN GILCHRIST, DIGITAL FACE
  2. 3. $1BILLION+ TACTICS CULTURE HR POLICY
  3. 4. DELIVERING HAPPINESS A PATH TO PROFITS, PASSION AND PURPOSE
  4. 5. <ul><li>Deliver WOW through service </li></ul><ul><li>Embrace and drive change </li></ul><ul><li>Create fun & a little weirdness </li></ul><ul><li>Be adventurous, creative and open minded </li></ul><ul><li>Pursue growth & learning </li></ul><ul><li>Build open & honest relationships through communication </li></ul><ul><li>Build a positive team and family spirit </li></ul><ul><li>Do more with less </li></ul><ul><li>Be passionate and determined </li></ul><ul><li>Be humble </li></ul>
  5. 6. NEW EMPLOYEES $2,000 TO QUIT
  6. 7. CUSTOMER SERVICE MEANS YOU
  7. 8. SCIENCE OF HAPPINESS REMEMBER TO HAVE FUN!
  8. 9. MAKE MONEY ACT WEAK WHEN STRONG, ACT STRONG WHEN WEAK KNOW WHEN TO BLUFF YOUR BRAND IS ALWAYS IMPORTANT HELP SHAPE THE STORIES PEOPLE ARE TELLING ABOUT YOU
  9. 10. RELATION- SHIPS TO BECOME GOOD YOU HAVE TO EAT AND SLEEP IT DON’T BE COCKY OR FLASHY. THERE’S ALWAYS SOMEBODY BETTER THAN YOU. BE NICE AND MAKE FRIENDS. IT’S A SMALL COMMUNITY SHARE WHAT YOU’VE LEARNED LOOK FOR OPPORTUNITIES BEYOND YOUR CORE
  10. 11. CONNECT- EDNESS TURN YOUR BUSINESS INTO A LIVING BREATHING COMMUNITY THERE IS VALUE IN A TRIBE AND CONSIDERING THE WELL-BEING OF ONE ANOTHER THE COLLECTIVE FEELING OF A RAVE CREATES EXPERIENTIAL EPIPHANY
  11. 12. MARKETING BRANDING ONE BIG AD PUT US ON THE MAP – WE TOLD EVERYONE WE KNEW WORD OF MOUTH – NEXT DAY SHIPPING CUSTOMER SERVICE – 8 HOUR CALL CONNECT – SOCIAL MEDIA TOO
  12. 13. MISTAKES DON’T PLAY GAMES YOU DON’T UNDERSTAND NEVER BE AFRAID TO ASK ADVICE LEARN BY SURROUNDING YOURSELF WITH TALENTED PEOPLE LEARN BY DOING, THEORY IS NICE BUT NEVER REPLACES ACTUAL EXPERIENCE
  13. 14. CHANGE THE WORLD OR GO HOME!
  14. 15. INSIGHTS ACADEMY http://www.zapposinsights.com/main/
  15. 16. COLIN GILCHRIST DIGITAL FACE
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