COLIN GILCHRIST The Social Tailor
HOW TO BUILD A COMMUNITY
COMMUNITIES FORM THROUGH COMMONALITY
THROUGH PASSION FOCUS & CONSTANT
COMMUNICATION
THE SOCIAL OBJECT
ERNEST VALENTINE GROUND
 
1000’s visitors £10,000’s…
THE JOURNEY
FASHION DESIGN TO
TO
 
 
 
AUGUST 2005
MAY 2006
APRIL 2007
NOVEMBER 2008
MARCH 2009
DELIVERING HAPPINESS A PATH TO PROFITS, PASSION AND PURPOSE
$1BILLION+  TACTICS CULTURE HR POLICY
<ul><li>Deliver WOW through service </li></ul><ul><li>Embrace and drive change </li></ul><ul><li>Create fun & a little wei...
NEW  EMPLOYEES $2,000 TO QUIT
OCT 2009
MAY 2010
POLICY
JULY 2010
SEPTEMBER 2010 PROFILE TO PAGE
 
 
 
 
 
3 MONTHS
6,000 Likes 20% Visits 5% donations £xxx,xxx
 
socialtailor.com 11 th  Jan – Skins & Pringle 6 th  Mar  - 25 th  April – Sarah Burton and Kate’s wedding dress
 
Marketing Director, Brilliant Brides Marketing Director, Gilchrist Recruitment Partnership Marketing Manager, Orchira Pear...
PASSION FOCUS COMMUNIC…
@colingilchrist
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Social Media Splash Social Tailor

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How I was given the name Social Tailor, my journey in social media and what has happened in the last 9 months.

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Social Media Splash Social Tailor

  1. 1. COLIN GILCHRIST The Social Tailor
  2. 2. HOW TO BUILD A COMMUNITY
  3. 3. COMMUNITIES FORM THROUGH COMMONALITY
  4. 4. THROUGH PASSION FOCUS & CONSTANT
  5. 5. COMMUNICATION
  6. 6. THE SOCIAL OBJECT
  7. 7. ERNEST VALENTINE GROUND
  8. 9. 1000’s visitors £10,000’s…
  9. 10. THE JOURNEY
  10. 11. FASHION DESIGN TO
  11. 12. TO
  12. 16. AUGUST 2005
  13. 17. MAY 2006
  14. 18. APRIL 2007
  15. 19. NOVEMBER 2008
  16. 20. MARCH 2009
  17. 21. DELIVERING HAPPINESS A PATH TO PROFITS, PASSION AND PURPOSE
  18. 22. $1BILLION+ TACTICS CULTURE HR POLICY
  19. 23. <ul><li>Deliver WOW through service </li></ul><ul><li>Embrace and drive change </li></ul><ul><li>Create fun & a little weirdness </li></ul><ul><li>Be adventurous, creative and open minded </li></ul><ul><li>Pursue growth & learning </li></ul><ul><li>Build open & honest relationships through communication </li></ul><ul><li>Build a positive team and family spirit </li></ul><ul><li>Do more with less </li></ul><ul><li>Be passionate and determined </li></ul><ul><li>Be humble </li></ul>
  20. 24. NEW EMPLOYEES $2,000 TO QUIT
  21. 25. OCT 2009
  22. 26. MAY 2010
  23. 27. POLICY
  24. 28. JULY 2010
  25. 29. SEPTEMBER 2010 PROFILE TO PAGE
  26. 35. 3 MONTHS
  27. 36. 6,000 Likes 20% Visits 5% donations £xxx,xxx
  28. 38. socialtailor.com 11 th Jan – Skins & Pringle 6 th Mar - 25 th April – Sarah Burton and Kate’s wedding dress
  29. 40. Marketing Director, Brilliant Brides Marketing Director, Gilchrist Recruitment Partnership Marketing Manager, Orchira Pearl Jewellery Social Media Trainer, Edinburgh Chamber of Commerce Social Media Trainer, ESBC Business Women’s Club Advisory Committee Social Media Week, Glasgow 2011 Advisory Committee, Friends, National Galleries Scotland Speaker for MIN (the Marketing Industry Network, Leeds)‏ Speaker for SMA (the Social Media Academy)‏ Todays Clients include: ForthDD, Replicating Reality BetMorphic Plan it and Prosper Poppyscotland Brooks Macdonald, Wealth Management The Lane Agency, Scottish Autism SOCIAL MEDIA CRISIS MANAGEMENT - PR Speaker for Social Media Unleashed Speaker for Splash of Social Media (Cumbria)‏
  30. 41. PASSION FOCUS COMMUNIC…
  31. 42. @colingilchrist

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