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Social Media Splash   Social Tailor
 

Social Media Splash Social Tailor

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How I was given the name Social Tailor, my journey in social media and what has happened in the last 9 months.

How I was given the name Social Tailor, my journey in social media and what has happened in the last 9 months.

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    Social Media Splash   Social Tailor Social Media Splash Social Tailor Presentation Transcript

    • COLIN GILCHRIST The Social Tailor
    • HOW TO BUILD A COMMUNITY
    • COMMUNITIES FORM THROUGH COMMONALITY
    • THROUGH PASSION FOCUS & CONSTANT
    • COMMUNICATION
    • THE SOCIAL OBJECT
    • ERNEST VALENTINE GROUND
    •  
    • 1000’s visitors £10,000’s…
    • THE JOURNEY
    • FASHION DESIGN TO
    • TO
    •  
    •  
    •  
    • AUGUST 2005
    • MAY 2006
    • APRIL 2007
    • NOVEMBER 2008
    • MARCH 2009
    • DELIVERING HAPPINESS A PATH TO PROFITS, PASSION AND PURPOSE
    • $1BILLION+ TACTICS CULTURE HR POLICY
      • Deliver WOW through service
      • Embrace and drive change
      • Create fun & a little weirdness
      • Be adventurous, creative and open minded
      • Pursue growth & learning
      • Build open & honest relationships through communication
      • Build a positive team and family spirit
      • Do more with less
      • Be passionate and determined
      • Be humble
    • NEW EMPLOYEES $2,000 TO QUIT
    • OCT 2009
    • MAY 2010
    • POLICY
    • JULY 2010
    • SEPTEMBER 2010 PROFILE TO PAGE
    •  
    •  
    •  
    •  
    •  
    • 3 MONTHS
    • 6,000 Likes 20% Visits 5% donations £xxx,xxx
    •  
    • socialtailor.com 11 th Jan – Skins & Pringle 6 th Mar - 25 th April – Sarah Burton and Kate’s wedding dress
    •  
    • Marketing Director, Brilliant Brides Marketing Director, Gilchrist Recruitment Partnership Marketing Manager, Orchira Pearl Jewellery Social Media Trainer, Edinburgh Chamber of Commerce Social Media Trainer, ESBC Business Women’s Club Advisory Committee Social Media Week, Glasgow 2011 Advisory Committee, Friends, National Galleries Scotland Speaker for MIN (the Marketing Industry Network, Leeds)‏ Speaker for SMA (the Social Media Academy)‏ Todays Clients include: ForthDD, Replicating Reality BetMorphic Plan it and Prosper Poppyscotland Brooks Macdonald, Wealth Management The Lane Agency, Scottish Autism SOCIAL MEDIA CRISIS MANAGEMENT - PR Speaker for Social Media Unleashed Speaker for Splash of Social Media (Cumbria)‏
    • PASSION FOCUS COMMUNIC…
    • @colingilchrist