Social Media Presentation Esbc

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An insight into Strategy Planning for ESBC

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Social Media Presentation Esbc

  1. 1. SOCIAL MEDIA MARKETING SALES CRM
  2. 2. AUGUST 2005
  3. 3. MAY 2006
  4. 4. APRIL 2007
  5. 5. NOVEMBER 2008
  6. 6. MARCH 2009
  7. 7. NEEDS! CHANNEL STRATEGY LIFE SUPPORT MISSION / PURPOSE EDITORIAL PROG LISTENING PROG
  8. 8. NEEDS! CONVERSATION FLOW DECISION TREE TRAINING PROG GOVERNANCE & REWARD SYSTEM
  9. 9. NEEDS! BRAND STYLE GUIDE GUIDELINES SERVE CUSTOMERS LANGUAGE & TIMING ENGAGEMENT METRICS
  10. 10. SOCIAL MEDIA EMPLOYEE POLICY
  11. 11. POLICY
  12. 12. RESEARCH GOOGLE ALERTS / BLOG SOCIALMENTION TWITTER # FACEBOOK LINKEDIN YOUTUBE
  13. 13. CUSTOMER AGE SEX LOCATION CAR HOUSE OWNER PET LOVER…
  14. 14. EMPLOYEES DO THEY LOVE IT?
  15. 15. THE TOOLS
  16. 16. WEBSITE WEBSITE BLOG BLOG AFFILIATE SITE FLICKR LINKEDIN COMMENT SITE
  17. 17. CENTRE OF YOUR SOCIAL UNIVERSE…
  18. 18. BLOGS ARE 12yrs + It is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video
  19. 20. PWC BBC SHELL PLC PLUMBER CISCO
  20. 22. HOW OFTEN AND WHO DOES IT?
  21. 26. COMMENTS & CONTROL
  22. 28. 28 POINT GUIDE
  23. 29. TWITTER IT’S NOT JUST ABOUT POSTING IT’S DEFINITELY ABOUT LISTENING
  24. 30. PURPOSE
  25. 31. PURPOSE
  26. 32. PURPOSE
  27. 33. SEARCH.TWITTER.COM
  28. 35. PICTURE BIO WEBSITE
  29. 36. PROFILE FOLLOW RATIO
  30. 37. FOLLOW THEIRS
  31. 38. FOLLOW LISTS
  32. 39. HOOTSUITE.COM
  33. 40. BIT.LY
  34. 41. MORE LIKES PLEASE!
  35. 42. TERMS & CONDITIONS
  36. 45. FACEBOOK.COM/INSIGHTS
  37. 46. 626,000
  38. 48. M.O.D DON’T?
  39. 50. FACEBOOK EMAIL SUBSCRIBERS ADD TO SIGNATURE A VIDEO? VOTE FOR X FANS TO TAG PHOTOS
  40. 51. FACEBOOK PLACE CLASSIFIED LINK TO TWITTER DISPLAY IT! ADD TO PERSONAL PAGE ENGAGE!
  41. 52. FACEBOOK REWARD REGULARS REQUEST FRIENDS ACKNOWLEDGE LINKS RUN A CONTEST
  42. 53. LINKEDIN
  43. 54. QMORPHIC PINEWOOD DISNEY FOX
  44. 55. NETWORK ACTIVITY OR STATUS UPDATE ROLE, WEBSITE LINKS RECOMMENDATIONS ROLE SUMMARY PERSONAL INFORMATION EXPERIENCE EDUCATION READING LIST EVENTS BLOG LINKS SLIDE SHARE PRESENTATIONS ADDITIONAL INFORMATION GROUPS CONTACT SETTINGS
  45. 60. BASICS: WEB ADDRESS
  46. 64. BASICS: PRIORITISE YOUR BRILLIANCE
  47. 65. NETWORK ACTIVITY OR STATUS UPDATE ROLE, WEBSITE LINKS RECOMMENDATIONS ROLE SUMMARY PERSONAL INFORMATION EXPERIENCE EDUCATION READING LIST EVENTS BLOG LINKS SLIDE SHARE PRESENTATIONS ADDITIONAL INFORMATION GROUPS CONTACT SETTINGS BRAND YOU
  48. 67. INTEGRATING APPLICA- TIONS
  49. 69. http: // learn.linkedin.com / apps
  50. 74. BRAND YOU
  51. 75. BUSINESS DEVELOPMENT
  52. 78. NEW PROSPECTS
  53. 82. THE APPROACH
  54. 85. STOP CHASING STOP DEFENDING LET GO OF THE SALE FOCUS ON THE TRUTH SOLVE THEIR PAIN
  55. 86. GROUPS 50 MAX
  56. 90. MANAGE YOUR CONTACTS
  57. 96. GOOGLE ALERTS
  58. 98. SOCIAL- MENTION REAL TIME ALERTS
  59. 102. Zappos.com
  60. 103. $1BILLION TACTICS CULTURE HR POLICY
  61. 104. <ul><li>Deliver WOW through service </li></ul><ul><li>Embrace and drive change </li></ul><ul><li>Create fun & a little weirdness </li></ul><ul><li>Be adventurous, creative and open minded </li></ul><ul><li>Pursue growth & learning </li></ul><ul><li>Build open & honest relationships through communication </li></ul><ul><li>Build a positive team and family spirit </li></ul><ul><li>Do more with less </li></ul><ul><li>Be passionate and determined </li></ul><ul><li>Be humble </li></ul>
  62. 107. CRM AND BRAND PROTECTION
  63. 108. CHICAGO PIZZA GUY CREATES DOMINO EFFECT USED HIS NETWORK
  64. 109. BASIC RULES
  65. 110. LISTEN!
  66. 112. ENGAGE
  67. 113. COLIN GILCHRIST DIGITAL FACE THE SOCIAL TAILOR

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