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An insight into Strategy Planning for ESBC

An insight into Strategy Planning for ESBC

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Social Media Presentation Esbc Social Media Presentation Esbc Presentation Transcript

  • SOCIAL MEDIA MARKETING SALES CRM
  • AUGUST 2005
  • MAY 2006
  • APRIL 2007
  • NOVEMBER 2008
  • MARCH 2009
  • NEEDS! CHANNEL STRATEGY LIFE SUPPORT MISSION / PURPOSE EDITORIAL PROG LISTENING PROG
  • NEEDS! CONVERSATION FLOW DECISION TREE TRAINING PROG GOVERNANCE & REWARD SYSTEM
  • NEEDS! BRAND STYLE GUIDE GUIDELINES SERVE CUSTOMERS LANGUAGE & TIMING ENGAGEMENT METRICS
  • SOCIAL MEDIA EMPLOYEE POLICY
  • POLICY
  • RESEARCH GOOGLE ALERTS / BLOG SOCIALMENTION TWITTER # FACEBOOK LINKEDIN YOUTUBE
  • CUSTOMER AGE SEX LOCATION CAR HOUSE OWNER PET LOVER…
  • EMPLOYEES DO THEY LOVE IT?
  • THE TOOLS
  • WEBSITE WEBSITE BLOG BLOG AFFILIATE SITE FLICKR LINKEDIN COMMENT SITE
  • CENTRE OF YOUR SOCIAL UNIVERSE…
  • BLOGS ARE 12yrs + It is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video
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  • PWC BBC SHELL PLC PLUMBER CISCO
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  • HOW OFTEN AND WHO DOES IT?
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  • COMMENTS & CONTROL
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  • 28 POINT GUIDE
  • TWITTER IT’S NOT JUST ABOUT POSTING IT’S DEFINITELY ABOUT LISTENING
  • PURPOSE
  • PURPOSE
  • PURPOSE
  • SEARCH.TWITTER.COM
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  • PICTURE BIO WEBSITE
  • PROFILE FOLLOW RATIO
  • FOLLOW THEIRS
  • FOLLOW LISTS
  • HOOTSUITE.COM
  • BIT.LY
  • MORE LIKES PLEASE!
  • TERMS & CONDITIONS
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  • FACEBOOK.COM/INSIGHTS
  • 626,000
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  • M.O.D DON’T?
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  • FACEBOOK EMAIL SUBSCRIBERS ADD TO SIGNATURE A VIDEO? VOTE FOR X FANS TO TAG PHOTOS
  • FACEBOOK PLACE CLASSIFIED LINK TO TWITTER DISPLAY IT! ADD TO PERSONAL PAGE ENGAGE!
  • FACEBOOK REWARD REGULARS REQUEST FRIENDS ACKNOWLEDGE LINKS RUN A CONTEST
  • LINKEDIN
  • QMORPHIC PINEWOOD DISNEY FOX
  • NETWORK ACTIVITY OR STATUS UPDATE ROLE, WEBSITE LINKS RECOMMENDATIONS ROLE SUMMARY PERSONAL INFORMATION EXPERIENCE EDUCATION READING LIST EVENTS BLOG LINKS SLIDE SHARE PRESENTATIONS ADDITIONAL INFORMATION GROUPS CONTACT SETTINGS
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  • BASICS: WEB ADDRESS
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  • BASICS: PRIORITISE YOUR BRILLIANCE
  • NETWORK ACTIVITY OR STATUS UPDATE ROLE, WEBSITE LINKS RECOMMENDATIONS ROLE SUMMARY PERSONAL INFORMATION EXPERIENCE EDUCATION READING LIST EVENTS BLOG LINKS SLIDE SHARE PRESENTATIONS ADDITIONAL INFORMATION GROUPS CONTACT SETTINGS BRAND YOU
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  • INTEGRATING APPLICA- TIONS
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  • http: // learn.linkedin.com / apps
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  • BRAND YOU
  • BUSINESS DEVELOPMENT
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  • NEW PROSPECTS
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  • THE APPROACH
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  • STOP CHASING STOP DEFENDING LET GO OF THE SALE FOCUS ON THE TRUTH SOLVE THEIR PAIN
  • GROUPS 50 MAX
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  • MANAGE YOUR CONTACTS
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  • GOOGLE ALERTS
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  • SOCIAL- MENTION REAL TIME ALERTS
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  • Zappos.com
  • $1BILLION TACTICS CULTURE HR POLICY
    • Deliver WOW through service
    • Embrace and drive change
    • Create fun & a little weirdness
    • Be adventurous, creative and open minded
    • Pursue growth & learning
    • Build open & honest relationships through communication
    • Build a positive team and family spirit
    • Do more with less
    • Be passionate and determined
    • Be humble
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  • CRM AND BRAND PROTECTION
  • CHICAGO PIZZA GUY CREATES DOMINO EFFECT USED HIS NETWORK
  • BASIC RULES
  • LISTEN!
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  • ENGAGE
  • COLIN GILCHRIST DIGITAL FACE THE SOCIAL TAILOR