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Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
Digital face social media crisis planning
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Digital face social media crisis planning

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This presentation was shared 17th March 2011 at Social Media Unleashed at The

This presentation was shared 17th March 2011 at Social Media Unleashed at The

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Transcript

  • 1. DIGITAL FACE STRATEGY PLANNING & TRAINING
  • 2. INTRODUCTION COLIN GILCHRIST
  • 3. CASE STUDY NATIONAL NEWS LOCAL NEWSPAPERS LOCAL RADIO BLOGS / WEBSITES COMMUNITY GROUPS
  • 4. CRISIS AVOID IT!
  • 5. TRAINING HABITAT KENNETH COLE
  • 6. POLICY? COMPANY EMPLOYEE CSR – SINCERE?
  • 7. INFLUENCE DEVELOP A LIST ADVANCED BLOG KLOUT +
  • 8. INFLUENCE SEO / SEM KEYWORDS NEGATIVE & POSITIVE
  • 9. MONITOR ALERTS WITH ANALYSIS (MOOD) REACT FAST
  • 10.  
  • 11. ASSUMPTIONS PRIVATE DM’s… DELETE OR NOT? CONSIDER EVERYONE
  • 12. RESPONSES DEVELOP FOR EACH PLATFORM
  • 13. CRISIS SITE BLOGS ARE BEST DON’T NEGLECT MAIN SITE
  • 14. POSITIVE ADMIT CAREFULLY INVITE HAPPY
  • 15. DIALOGUE VERSUS MESSAGE
  • 16. CONSTANT ON ALL CHANNELS PROMOTE
  • 17. CRISIS PREPARE RESPOND PROMOTE
  • 18. DIGITAL FACE @COLINGILCHRIST

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