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DIGITAL FACE STRATEGY PLANNING   & TRAINING
INTRODUCTION COLIN GILCHRIST
CASE STUDY NATIONAL NEWS LOCAL NEWSPAPERS LOCAL RADIO BLOGS / WEBSITES COMMUNITY GROUPS
CRISIS AVOID IT!
TRAINING HABITAT KENNETH COLE
POLICY? COMPANY EMPLOYEE CSR – SINCERE?
INFLUENCE DEVELOP A LIST ADVANCED BLOG  KLOUT +
INFLUENCE SEO / SEM KEYWORDS NEGATIVE & POSITIVE
MONITOR ALERTS WITH ANALYSIS (MOOD) REACT FAST
 
ASSUMPTIONS PRIVATE DM’s… DELETE OR NOT? CONSIDER EVERYONE
RESPONSES DEVELOP FOR EACH PLATFORM
CRISIS SITE BLOGS ARE BEST DON’T NEGLECT MAIN SITE
POSITIVE ADMIT CAREFULLY INVITE HAPPY
DIALOGUE VERSUS MESSAGE
CONSTANT ON ALL CHANNELS PROMOTE
CRISIS PREPARE RESPOND PROMOTE
DIGITAL FACE @COLINGILCHRIST
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Digital face social media crisis planning

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This presentation was shared 17th March 2011 at Social Media Unleashed at The

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Transcript of "Digital face social media crisis planning"

  1. 1. DIGITAL FACE STRATEGY PLANNING & TRAINING
  2. 2. INTRODUCTION COLIN GILCHRIST
  3. 3. CASE STUDY NATIONAL NEWS LOCAL NEWSPAPERS LOCAL RADIO BLOGS / WEBSITES COMMUNITY GROUPS
  4. 4. CRISIS AVOID IT!
  5. 5. TRAINING HABITAT KENNETH COLE
  6. 6. POLICY? COMPANY EMPLOYEE CSR – SINCERE?
  7. 7. INFLUENCE DEVELOP A LIST ADVANCED BLOG KLOUT +
  8. 8. INFLUENCE SEO / SEM KEYWORDS NEGATIVE & POSITIVE
  9. 9. MONITOR ALERTS WITH ANALYSIS (MOOD) REACT FAST
  10. 11. ASSUMPTIONS PRIVATE DM’s… DELETE OR NOT? CONSIDER EVERYONE
  11. 12. RESPONSES DEVELOP FOR EACH PLATFORM
  12. 13. CRISIS SITE BLOGS ARE BEST DON’T NEGLECT MAIN SITE
  13. 14. POSITIVE ADMIT CAREFULLY INVITE HAPPY
  14. 15. DIALOGUE VERSUS MESSAGE
  15. 16. CONSTANT ON ALL CHANNELS PROMOTE
  16. 17. CRISIS PREPARE RESPOND PROMOTE
  17. 18. DIGITAL FACE @COLINGILCHRIST
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