Digital face social media crisis planning

  • 1,142 views
Uploaded on

This presentation was shared 17th March 2011 at Social Media Unleashed at The

This presentation was shared 17th March 2011 at Social Media Unleashed at The

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,142
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
10
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. DIGITAL FACE STRATEGY PLANNING & TRAINING
  • 2. INTRODUCTION COLIN GILCHRIST
  • 3. CASE STUDY NATIONAL NEWS LOCAL NEWSPAPERS LOCAL RADIO BLOGS / WEBSITES COMMUNITY GROUPS
  • 4. CRISIS AVOID IT!
  • 5. TRAINING HABITAT KENNETH COLE
  • 6. POLICY? COMPANY EMPLOYEE CSR – SINCERE?
  • 7. INFLUENCE DEVELOP A LIST ADVANCED BLOG KLOUT +
  • 8. INFLUENCE SEO / SEM KEYWORDS NEGATIVE & POSITIVE
  • 9. MONITOR ALERTS WITH ANALYSIS (MOOD) REACT FAST
  • 10.  
  • 11. ASSUMPTIONS PRIVATE DM’s… DELETE OR NOT? CONSIDER EVERYONE
  • 12. RESPONSES DEVELOP FOR EACH PLATFORM
  • 13. CRISIS SITE BLOGS ARE BEST DON’T NEGLECT MAIN SITE
  • 14. POSITIVE ADMIT CAREFULLY INVITE HAPPY
  • 15. DIALOGUE VERSUS MESSAGE
  • 16. CONSTANT ON ALL CHANNELS PROMOTE
  • 17. CRISIS PREPARE RESPOND PROMOTE
  • 18. DIGITAL FACE @COLINGILCHRIST