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Digital face social media crisis planning
 

Digital face social media crisis planning

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This presentation was shared 17th March 2011 at Social Media Unleashed at The

This presentation was shared 17th March 2011 at Social Media Unleashed at The

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    Digital face social media crisis planning Digital face social media crisis planning Presentation Transcript

    • DIGITAL FACE STRATEGY PLANNING & TRAINING
    • INTRODUCTION COLIN GILCHRIST
    • CASE STUDY NATIONAL NEWS LOCAL NEWSPAPERS LOCAL RADIO BLOGS / WEBSITES COMMUNITY GROUPS
    • CRISIS AVOID IT!
    • TRAINING HABITAT KENNETH COLE
    • POLICY? COMPANY EMPLOYEE CSR – SINCERE?
    • INFLUENCE DEVELOP A LIST ADVANCED BLOG KLOUT +
    • INFLUENCE SEO / SEM KEYWORDS NEGATIVE & POSITIVE
    • MONITOR ALERTS WITH ANALYSIS (MOOD) REACT FAST
    •  
    • ASSUMPTIONS PRIVATE DM’s… DELETE OR NOT? CONSIDER EVERYONE
    • RESPONSES DEVELOP FOR EACH PLATFORM
    • CRISIS SITE BLOGS ARE BEST DON’T NEGLECT MAIN SITE
    • POSITIVE ADMIT CAREFULLY INVITE HAPPY
    • DIALOGUE VERSUS MESSAGE
    • CONSTANT ON ALL CHANNELS PROMOTE
    • CRISIS PREPARE RESPOND PROMOTE
    • DIGITAL FACE @COLINGILCHRIST