Your SlideShare is downloading. ×
What is Gamification?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

What is Gamification?

4,053
views

Published on

We've been working in the gamification space for a number of years now and still we are constantly asked about what exactly it is, so this short presentation is designed to answer that basic question. …

We've been working in the gamification space for a number of years now and still we are constantly asked about what exactly it is, so this short presentation is designed to answer that basic question. Please let us know if you'd like to understand more.

Published in: Technology

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,053
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
60
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. WHAT IS GAMIFICATION?
  • 2. GAMIFICATION IS…Making non-game activities more game-like
  • 3. GAMIFICATION IS…Making things more: Fun and Playful Rewarding and Engaging Exciting and Challenging Competitive and Collaborative Social and Sharable
  • 4. FROM A BUSINESS PERSPECTIVEMotivating people to do the things you want them to do Customers Potential customers StaffUsing the methodologies that game designers useBy spending less than other motivational approachesCollecting the behavioural dataFeeding back to peopleContinually motivating by using a feedback loop
  • 5. BROAD RANGE OF APPLICATIONSEducation, to motivate people to learnMotivate and reward staffChange behaviour at a society levelIncrease customer loyalty and thereforeincrease sales and profitsMake your products and how people interactwith them more engaging and fun
  • 6. EXAMPLES
  • 7. A SMALL EXAMPLE – LINKED IN By giving users feedback and setting a goal, Linked In motivate their users to complete their profile
  • 8. A BIGGER EXAMPLE - MINT MINT have gamified personal financial management. By setting goals, providing rewards through ‘Achievemints’ and generally making money management fun, their users do a better job of managing their money.
  • 9. THE NIKE CASE STUDYNike sell running shoes (amongst other things)How do they sell more running shoes?More importantly, how do they achieve more sales without: reducing prices (reduces margins) using promotions and sales (expensive and reduces margins) Offering tangible rewards (such as a traditional loyalty programme might - expensive to operate and fulfill, reducing margins)
  • 10. THE NIKE CASE STUDY• With Nike+, Nike have gamified the act of using their product. They have gamified running.• A small device (which runners pay for) is placed in their shoe and tracks every step they take.• It syncs back to their iPhone/iPod and a central web site
  • 11. THE NIKE CASE STUDYThe data allows runners to: • Track their performance over time • Map their runs and compare different runs • Compete with themselves • Compete with others • Find people of a similar ability and race with them • Compete with their friends on Facebook • Set goals (and be set goals to improve) • Progress through a series of levels based on activity and performanceIn fact, all the kinds of things you might do in a game
  • 12. THE NIKE CASE STUDY
  • 13. THE NIKE CASE STUDYThe result is... • People run more ( a lot more) • There shoes wear out more often • They have to buy Nike running shoes to stick with the programme • So Nike sells more shoes ( a lot more) • And once the system is built, the running costs (excuse the pun) are minimal, because all rewards are virtual.
  • 14. INTERESTED?
  • 15. YOU SHOULD BE!As we see more and more examples ofgamification, people are starting to realise thatboring things can be fun.Make sure you don’t get left behind, startthinking about it now.
  • 16. YOUR NEXT STEPSTalk to us about what you want to achieveWe’ll help identify if Gamification is right for youIf it is, we’ll work with you to develop a strategywhich is: On Brand On Budget Going meet your objectives
  • 17. LET’S START A CONVERSATION…As one of Australia’s leaders in Gamification, we’re a great place tostart. 02 89 231 200 commercial@3rdsense.com www.3rdsense.com