Big Splash Swimming Offers Campaign Front of house  Tool Kit
What is the <ul><li>The Big Splash is a national campaign being run by the BBC,  </li></ul><ul><li>British Swimming and po...
<ul><li>It will run from 15th May 2011 and will culminate in a mass  </li></ul><ul><li>participation event on 24th March 2...
What is the  Big Splash Swimming Offers Campaign?  <ul><li>It is the first phase of Big Splash and is a targeted marketing...
What are the offers?  Offer Quantity of vouchers Session type Voucher 1 Voucher 2 Voucher 3 Voucher 4 Bring a Friend 2 Any...
Voucher redemption flow Initially a member of the London Swimming Team will be visiting to collect on a weekly basis, this...
Examples of household flyer- front Bring a friend, 2 for the price of 1  Bring a friend, 2 for the price of 1  Bring a fri...
Examples of the household flyer back  These are examples only.  Please ensure you have scissors behind reception for anyon...
What the online offer looks like  3 stage website screenshot Voucher that is emailed to the customer to be redeemed in cen...
How to retain the customers bought in by Swimming Offers Campaign  <ul><li>Strategy will be put in place to retain custome...
Upcoming SlideShare
Loading in...5
×

Gll big splash swim offers slideshare

1,268

Published on

Tool kit for leisure operators to implement the Big Splash / swimmingoffers.org programme

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,268
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Operator will need to delete the rows that don’t apply to them
  • Gll big splash swim offers slideshare

    1. 1. Big Splash Swimming Offers Campaign Front of house Tool Kit
    2. 2. What is the <ul><li>The Big Splash is a national campaign being run by the BBC, </li></ul><ul><li>British Swimming and pool operators to raise the profile of </li></ul><ul><li>swimming which will culminate in the highest profile and largest </li></ul><ul><li>mass participation swimming challenge in the world. </li></ul><ul><li>BBC programme content will intentionally feature swimming </li></ul><ul><li>over the next 10 Months from Children's TV to documentary's to </li></ul><ul><li>Saturday night enterrtainment </li></ul>
    3. 3. <ul><li>It will run from 15th May 2011 and will culminate in a mass </li></ul><ul><li>participation event on 24th March 2012. </li></ul><ul><li>The objectives of the campaign are: </li></ul><ul><li>• To significantly increase throughput and revenue for pools. </li></ul><ul><li>• To generate significant publicity for aquatics and its partners. </li></ul><ul><li>• To have more people participate in a swimming challenge than ever before. </li></ul><ul><li>• To raise £1m+ for charity. </li></ul><ul><li>Big Splash Branding will be used on all future pool campaigns </li></ul><ul><li>and will be seen at pools in the form of banners etc </li></ul>
    4. 4. What is the Big Splash Swimming Offers Campaign? <ul><li>It is the first phase of Big Splash and is a targeted marketing campaign to </li></ul><ul><li>encourage more people to swim more often. We are targeting specific groups </li></ul><ul><li>of people with deals that are appealing to them. The campaign comes in two </li></ul><ul><li>forms, household mail or online marketing depending on the target groups </li></ul><ul><li>preferred method of communication. </li></ul><ul><li>The campaign runs from May 3rd 2011-July 17 th 2011 </li></ul><ul><li>And applies to all pools in London Borough’s except LF lido. </li></ul>
    5. 5. What are the offers? Offer Quantity of vouchers Session type Voucher 1 Voucher 2 Voucher 3 Voucher 4 Bring a Friend 2 Any Public Swimming or Swimfit session 2 for 1 2 for 1 x x Bring your Family 4 Any Public Swimming (family) or Tots water world session 1 session free Entry for £1 Entry for £1 Entry for £1 Workout in the water 4 Any Swimfit or Swimfit + Session 1 session free Entry for £1 Entry for £1 Entry for £1 Restrictions Adults only T&C's apply Each voucher entitles 1 Adult and upto 2 Children under 5, T&C's apply Adults only T&C's apply
    6. 6. Voucher redemption flow Initially a member of the London Swimming Team will be visiting to collect on a weekly basis, this will then be replaced by providing envelopes to post back vouchers
    7. 7. Examples of household flyer- front Bring a friend, 2 for the price of 1 Bring a friend, 2 for the price of 1 Bring a friend, 2 for the price of 1 Bring the family for free
    8. 8. Examples of the household flyer back These are examples only. Please ensure you have scissors behind reception for anyone who needs to separate vouchers 2 vouchers 4 vouchers
    9. 9. What the online offer looks like 3 stage website screenshot Voucher that is emailed to the customer to be redeemed in centre
    10. 10. How to retain the customers bought in by Swimming Offers Campaign <ul><li>Strategy will be put in place to retain customers but the following basic steps </li></ul><ul><li>should be implemented </li></ul><ul><li>Advise customers of other offers currently running in your centre </li></ul><ul><li>Signpost customers to adult swimming lessons, Swimfit and other Aqua Classes running in your centre and inform them of the opportunity to become a member </li></ul><ul><li>Make sales teams aware of customers who could potentially take up membership </li></ul><ul><li>Use the opportunity to sell swimming related products (goggles, hats etc.) </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×