Twitter For Business


Published on

Presentation to the Brisbane Web Design Meetup group on the 10th of September 2009.

Topic: Twitter for Business

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Twitter For Business

  1. 1. Twitter for Business<br />How can we benefit!<br />
  2. 2. Name: Colin Burns<br />Contact:<br />What makes me qualified to talk about Twitter as it relates to business?<br />Well nothing really!!! I just think it’s an interesting topic!<br />
  3. 3. Twitter: An Introduction<br />Twitter is a ‘microblogging’ platform which allows users to post short text messages (up to 140 characters in length) and converse with other users via their phones, web browsers or other applications.<br />In countries all around the world, people follow the sources most relevant to them and access information viaTwitter as it happens—from breaking world news toupdates from friends.<br />
  4. 4. Wikipedia definition of what Twitter is<br />Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author&apos;s profile page and delivered to the author&apos;s subscribers who are known as followers.<br />
  5. 5. We have seen the definition of Twitter, but how else can we use it?<br />Is it a tool to create relationships?<br />Is it a tool to maintain relationships?<br />Is it a tool to monitor your brand?<br />Is it a tool to monitor your competitors brand?<br />Yes to all of the above... And more but we’ll get to that later in the talk!<br />
  6. 6. Is it a tool to create relationships<br />The ability to create relationships with people you have never met or have celebrity status is just a Tweet away. <br />For example last night I had a chat with @god.<br />
  7. 7. Is it a tool to maintain relationships?<br />Again, Twitter is a simple an effective way of staying in touch with those friends who are enlightened enough to use it <br />In real world usage if you are a Geek and your friends are also Geeks then keeping touch with them is a lot easier. If your friends are not Geeks then you are probably creating new relationships with other early adopters<br />
  8. 8. Twitter for Business<br />Requires a strategy & defined goals to be most effective<br />If you are a larger business then you probably want a policy to ensure the integrity of your brand<br />Be persistent & patient! When you don’t understand why you are doing this refer back to your strategy!<br />
  9. 9. Some examples of companies that are using Twitter <br />
  10. 10. Sitepoint –<br />
  11. 11.<br />CNN use @cnnbrk as method of publishing breaking news to everyone who follows @ccnbrk<br />
  12. 12. Charity: Water<br />Recently, Charity: Water, a non-profit working to provide safe, accessible drinking water to developing countries used Twitter to raise more than a US$250,000 for their cause.<br />
  13. 13. Charity: Project 18<br />Project 18 is a newly registered charity that is raising funds to help house orphaned children in Sumatra, Indonesia.<br />How you can help, with something really simple.<br />Goal: Get 100 subscribers to the blog bythe end of the day! <br />Retweets got us there!<br /><br />
  14. 14. Crisis Management<br />Twitter can be used as both a crisis mitigation tool as is in the case of power outages, road closures, flooding etc. and also as a method to communicate with the public once a crisis has hit.<br />
  15. 15. CFA Volunteers<br />
  16. 16. Promotions<br />When you get the time take a look at some of these examples of using Twitter for promotions<br /><br /><br /> me get return flights to Kuala Lumpur for 4 people plus an internal Malaysian return flight for $1200  - happy customer!<br /><br />
  17. 17. SPAM <br />Unfortunately because of all the benefits I’ve listed above the spammers and the get rich quick crew are also on Twitter. <br />I don’t think anyone who has a Twitter account isn’t in some way being spammed.<br />
  18. 18. Big Business<br />Usage is different than for little businesses<br />Should be careful (more potential to cause brand image problems if not controlled)<br />Should have a Social Media policy that encompasses Twitter & other social media outlets like Facebook etc.<br />
  19. 19. Small Business<br />Generally not as important to have a policy, because the users is probably either the owner or can be easily monitored<br />A policy couldn’t hurt<br />Goals would be good if you want to measure the ROI<br />Generally small business Twitter use tends to be more personal and the users personality shows through the tweets.<br />
  20. 20. TOOLS<br />CoTweet – Manage multiple Twitter accounts and let multiple people manage a single account<br />Desktop Twitter Clients – too many to mention<br />Phone Twitter Clients – too many to mention<br /> See<br />Template Twitter Strategy for Government Departments– extremely useful for Government, Big & Small business alike.<br />
  21. 21. THANKS<br />If you would like any further advice or ideas on using Twitter in your business or for your clients businesses don’t hesitate to contact me<br /><br />If you would like further reading take a lookhere - - It is an article I wrote for the Brightlabs( blog when I worked there.<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.