Audience behaviour has changed. Have you? Are you in danger of creating online video content that is DULL? Find out the secrets of how to deliver online video that stands out from the competition, helping to create a digital business advantage. Presented at the 2015 Marketing and Communications Directors forum, receiving 5 star feedback.

1. THE EVOLUTION OF ONLINE VIDEO
Colin Burcher, Head of Partnerships
Katie Proctor, Business Development
COLIN BURCHER | COLIN@SEETHAT.CO.UK

2. HOW DID WE GET FROM THIS

3. THE CONTENT

4. 50%
50%

5. 64%
DOMINATE

6. SAME AUDIENCE,
THEY’VE CHANGED
AUDIENCE BEHAVIOUR HAS CHANGED.

7. AUDIENCE BEHAVIOUR HAS CHANGED.
ARE YOU TURNING YOUR AUDIENCE AWAY...

8. WHY SHOULD
CARE?

10. AUDIENCE BEHAVIOUR HAS CHANGED.
FIRST MOVER ADVANTAGE IS

11. AND THE PLAYING FIELD HAS BEEN LEVELLED.

12. AND THE PLAYING FIELD HAS BEEN LEVELLED.

13. “By 2017, of all market leaders will lose
their number one position to a company founded
after the year 2000 because of
”
Source: Gartner

14. HOW CAN YOU CREATE A DIGITAL
ADVANTAGE?

17. WHAT CAN YOU
DO

18. 1. ASK

19. A RUNWAY FOR CREATIVITY

22. 2. UNDERSTAND YOUR

23. BRAND
WHAT DOES MY
CARE ABOUT?

24. BRAND
WHAT DOES MY
CARE ABOUT?

27. 3. CHALLENGE THE NORM,
BE

28. BEG FOR
NOT PERMISSSION.

30. 4. LOOK NOT FORWARDS

32. BY OTHERS.

33. 5. RESPECT AUDIENCE

34. BE TRULY

35. TREAT EVERY INTERACTION AS A
MAKE IT COUNT.
MAKE IT

36. ONE FINAL

38. COLIN BURCHER | COLIN@SEETHAT.CO.UK