Parking and Tourism Atholl Noon
Parking and tourism <ul><li>Tourism in context </li></ul><ul><li>£74 billion industry </li></ul><ul><li>6.4% GDP </li></ul...
Parking and tourism <ul><li>Domestic Tourism in UK </li></ul><ul><li>Trips  Spend  </li></ul><ul><li>Millions £ Millions  ...
Parking and tourism <ul><li>Tourist demand  </li></ul><ul><li>1 billion day trips a year </li></ul><ul><li>73% by car </li...
Parking and tourism <ul><li>Tourist characteristics </li></ul><ul><li>Often unfamiliar to area </li></ul><ul><li>Ease of u...
Parking and tourism <ul><li>What do day tourists do? </li></ul><ul><li>Eat/drink </li></ul><ul><li>Walk </li></ul><ul><li>...
Parking and tourism <ul><li>Tourist parking issues? </li></ul><ul><li>Getting to town/area </li></ul><ul><li>Finding parki...
 
Parking and tourism <ul><li>Getting to destination </li></ul><ul><li>Decision to use a car </li></ul><ul><li>Attraction in...
 
Parking and tourism <ul><li>Information to car parks </li></ul><ul><li>Web </li></ul><ul><li>Brochures </li></ul><ul><li>A...
Parking and tourism <ul><li>Information in car parks </li></ul><ul><li>Where you are </li></ul><ul><li>Where are key desti...
Parking and tourism
<ul><li>Sharp Peaks </li></ul><ul><li>Some you can predict, some you can’t </li></ul><ul><li>Solutions?  </li></ul><ul><li...
Parking and tourism
<ul><li>Pricing Issues </li></ul><ul><li>Medium stay mostly </li></ul><ul><li>Pay and display a problem? </li></ul><ul><li...
Parking and tourism <ul><li>Visual intrusion solutions </li></ul><ul><li>Landscaping </li></ul><ul><li>Park and walk </li>...
Parking and tourism <ul><li>Visual intrusion  Technology </li></ul>Parking and tourism
<ul><li>Getting it right </li></ul><ul><li>Well designed, well managed parking is: </li></ul><ul><li>Good for the parking ...
<ul><li>For the parking provider </li></ul><ul><li>Economic benefit </li></ul><ul><li>‘ Extra’ revenue </li></ul><ul><li>H...
<ul><li>Getting it right – to car park </li></ul><ul><li>On maps and sat nav systems </li></ul><ul><li>Signed on approach ...
<ul><li>Getting it right – at the car park </li></ul><ul><li>Well designed – minimal intrusion </li></ul><ul><li>Right cap...
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Parking and tourism presentation

  1. 1. Parking and Tourism Atholl Noon
  2. 2. Parking and tourism <ul><li>Tourism in context </li></ul><ul><li>£74 billion industry </li></ul><ul><li>6.4% GDP </li></ul><ul><li>6th largest industry </li></ul><ul><li>8% of workforce </li></ul>
  3. 3. Parking and tourism <ul><li>Domestic Tourism in UK </li></ul><ul><li>Trips Spend </li></ul><ul><li>Millions £ Millions </li></ul><ul><li>England 121.3 20,600 </li></ul><ul><li>Scotland 16.5 3,600 </li></ul><ul><li>Wales 11.6 1,800 </li></ul><ul><li>NI 1.7 400 </li></ul>
  4. 4. Parking and tourism <ul><li>Tourist demand </li></ul><ul><li>1 billion day trips a year </li></ul><ul><li>73% by car </li></ul><ul><li>71% to cities/towns </li></ul><ul><li>average stay 3.5 hours </li></ul><ul><li>activity throughout year </li></ul><ul><li>£400 million pa in parking </li></ul>
  5. 5. Parking and tourism <ul><li>Tourist characteristics </li></ul><ul><li>Often unfamiliar to area </li></ul><ul><li>Ease of use </li></ul><ul><li>Higher spenders - £28 per visit total </li></ul><ul><li>Higher car occupancy – 3.5 </li></ul><ul><li>Medium/long parking duration </li></ul>
  6. 6. Parking and tourism <ul><li>What do day tourists do? </li></ul><ul><li>Eat/drink </li></ul><ul><li>Walk </li></ul><ul><li>Visit friends and relatives </li></ul><ul><li>Shopping and </li></ul><ul><li>Visitor attraction </li></ul><ul><li>So issue may not just be about an attraction – rather – where is parking? </li></ul><ul><li>Part of the tourist experience </li></ul>
  7. 7. Parking and tourism <ul><li>Tourist parking issues? </li></ul><ul><li>Getting to town/area </li></ul><ul><li>Finding parking </li></ul><ul><li>Paying </li></ul><ul><li>Getting to destination (s) </li></ul><ul><li>Sharp peaks - capacity problems </li></ul><ul><li>Visual intrusion </li></ul>
  8. 9. Parking and tourism <ul><li>Getting to destination </li></ul><ul><li>Decision to use a car </li></ul><ul><li>Attraction information </li></ul><ul><li>Maps/technology </li></ul><ul><li>Car park signing </li></ul><ul><li>Pedestrian signing </li></ul>
  9. 11. Parking and tourism <ul><li>Information to car parks </li></ul><ul><li>Web </li></ul><ul><li>Brochures </li></ul><ul><li>Atlases/ sat nav systems </li></ul><ul><li>Signing </li></ul><ul><li>Does signing tell a tourist where to go? </li></ul><ul><li>What about alternatives? </li></ul>
  10. 12. Parking and tourism <ul><li>Information in car parks </li></ul><ul><li>Where you are </li></ul><ul><li>Where are key destinations/facilities </li></ul><ul><li>Enhance quality (and WtP?) </li></ul><ul><li>Possibly BPA role in drafting ‘template’ for good info provision? </li></ul>
  11. 13. Parking and tourism
  12. 14. <ul><li>Sharp Peaks </li></ul><ul><li>Some you can predict, some you can’t </li></ul><ul><li>Solutions? </li></ul><ul><li>Spread peaks </li></ul><ul><li>Reduce ‘normal use’ in peak times </li></ul><ul><li>Provide overspill </li></ul>Parking and tourism
  13. 15. Parking and tourism
  14. 16. <ul><li>Pricing Issues </li></ul><ul><li>Medium stay mostly </li></ul><ul><li>Pay and display a problem? </li></ul><ul><li>Some premium prices </li></ul><ul><li>‘ Sting’ the tourist? </li></ul>Parking and tourism
  15. 17. Parking and tourism <ul><li>Visual intrusion solutions </li></ul><ul><li>Landscaping </li></ul><ul><li>Park and walk </li></ul><ul><li>Park and shuttle </li></ul><ul><li>Park and ride </li></ul><ul><li>Technology </li></ul>Parking and tourism
  16. 18. Parking and tourism <ul><li>Visual intrusion Technology </li></ul>Parking and tourism
  17. 19. <ul><li>Getting it right </li></ul><ul><li>Well designed, well managed parking is: </li></ul><ul><li>Good for the parking provider </li></ul><ul><li>An asset for any destination </li></ul>Parking and tourism
  18. 20. <ul><li>For the parking provider </li></ul><ul><li>Economic benefit </li></ul><ul><li>‘ Extra’ revenue </li></ul><ul><li>Higher spend </li></ul><ul><li>Maximising usage </li></ul>Parking and tourism
  19. 21. <ul><li>Getting it right – to car park </li></ul><ul><li>On maps and sat nav systems </li></ul><ul><li>Signed on approach roads </li></ul><ul><li>Off-street </li></ul><ul><li>Know which car parks are for you. </li></ul>Parking and tourism
  20. 22. <ul><li>Getting it right – at the car park </li></ul><ul><li>Well designed – minimal intrusion </li></ul><ul><li>Right capacity and pricing </li></ul><ul><li>Adequate security </li></ul><ul><li>Good info on area </li></ul><ul><li>Good pedestrian info </li></ul><ul><li>Sensible enforcement </li></ul>Parking and tourism
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