IGN Purposeful Market - Product Strategy for 2014
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Based on six weeks of market research by Maggie Verduzco from Mexico, these are proposed market - product strategies for entities in IGN to implement to raise TNs that will develop leadership and ...

Based on six weeks of market research by Maggie Verduzco from Mexico, these are proposed market - product strategies for entities in IGN to implement to raise TNs that will develop leadership and positively impact society

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IGN Purposeful Market - Product Strategy for 2014 Presentation Transcript

  • 1. Incoming GIP Market Research Global support team output
  • 2. what was my market research process? • First Step: Initial Research - Reading and researching through different reports (UN, PwC, Deloitte, KPMG, EF, OECD, etc…) - Talk to Global Coordinator of IGN - Review information of government investments in each country of IGN - Survey MCVPs and ALUMNI • Second Step: Analyzing information obtained - Calls to Employees, Directors from different sectors - Calls to Trainees - Talked to ALUMNI • Third Step: Final Research - Review Qualitative and Quantitative data (graphics, tendencies) - Target Markets of each sector chose: Healthcare, Education, and SME/Social Businesses - Countries able to implement these strategies - Established an added value to sub-products
  • 3. What purposeful gip strategies am I recommending? • Healthcare: Providing the Talent that Pharmaceutics are lacking of in Latin America. • Education: English Instructor focused in approaching youth with different workshops related to: Social Enterprises, Global Vision, Entrepreneurship, and Leadership. • SMEs/Social Businesses: Providing the Trainees that SMEs/Social Businesses need to expand their operations and cover their current needss.
  • 4. Market product strategy 1 HEALTHCARE – PHARMACEUTICS 1. Marketing/Sales: Pharmaceutics claim for these profiles in order to target their products in different markets and countries. 2. Chemical Engineer/Project Management: Trainees participating in the processes of product’s development or participating in current projects.
  • 5. What is the evidence for this strategy? • The industry (pharmaceutical) will need the skills of talented public relations agencies to communicate accomplishments. “All these issues can be addressed effectively using PR campaigns.” – Global Weather Report on Healthcare PR • Seeking in Job Markets and pharmaceutics, such as: Lilly, Merck, Novartis, Roche, Pfizer) the most vacancies were for Chemical Enigneers, Project Management, and Marketing/sales. • The World Health Organization (WHO) has identified 17 neglected tropical diseases (NTDs),25 which form a significant part of the global disease burden and touch the lives of 1 billion people in the developing world.26 Some NTDs can have lifelong consequences on individuals. Others lead to acute infections which can be fatal. These diseases — whose names are not commonly known — include Buruli ulcer disease, dengue, cholera, trachoma and guinea worm disease, and primarily affect poor people in tropical and subtropical areas. WHO
  • 6. • Trainee’s experience in this industry within this year.
  • 7. What entities would you recommend implementing this strategy? • Brasil • Mexico • Venezuela • Argentina • Colombia • Panamá • Costa Rica • Chile • Ecuador • Perú
  • 8. What training should members receive to sell this effectively? 1. Understanding of the sub-product, countries which have most of the supply of it, and the social issue that you are solving with it. 2. Understanding of how the pharmaceutics and its market works in your country of origin. 3. Talk to people involve already in those markets (trainees, ALUMNI, friends, etc…) and collect inputs from them. Therefore use them to deliver workshops to members. 4. Attend to networking events, conferences related to those topics.
  • 9. In implementing this strategy, what should entities be careful of? 1. Research if the pharmaceutical has worked before with AIESEC in your country. If yes, then be aware of why they stop to do it. (PS. I’ve received feedback that some AIESEC entities have delivered a bad service to pharmaceuticals, be informed of that!). 2. Make sure your members understand clearly how the subproduct works and added value of it.
  • 10. Market product strategy Education – English Instructors 1. English Instructors: Trainees that would teach english to youth (starting with 16 years old) and providing workshops related to: Global Vision, Leadership, Entrepreneurship, and Social Enterprises in private institutions.
  • 11. What is the evidence for this strategy? • By Surveying ALUMNI most of them concluded that Education is an important sector that need to be impacted for the development of youth. • Providing workshops would may lead to encourage youth to think about being Entrepreneurs rather than seek jobs: “There are various indicators of their importance (SMEs) in the region: the proportion of all businesses that are SMEs, the number of jobs they create, and in some countries even their contribution to gross domestic product (GDP).” - OECD • Some of the benefits obtained through increasing English knowledge are: Promote employees within companies, increase Export/imports, Higher salaries for people, communication with nonspanish speakers. – Education First
  • 12. English Level in different countries, according to Education First
  • 13. Countries that has lower english levels, according to Education First
  • 14. What entities would you recommend implementing this strategy? • Mexico • Guatemala • El Salvador • Nicaragua • Costa Rica • Panama • Colombia • Venezuela • Ecuador • Perú • Bolivia • Chile • Uruguay • Brazil • Puerto Rico • República Dominicana
  • 15. What training should members receive to sell this effectively? 1. Understanding of the sub-product, countries which have most of the supply of it, and the social issue that you are solving with it. 2. Understanding of how the Private institutions and its market works in your country of origin. 3. Use Best Case Practice of your country as an example of the achievement that other Private Institutes obtained through working with AIESEC. 4. Attend to networking events, conferences related to those topics.
  • 16. In implementing this strategy, what should entities be careful of? 1. Do not promise English Instructors that we cannot supply (Example: All of them would be english native speakers). 2. Make sure to analyze the supply that we already have in the system. 3. Make sure to be aware of countries which are Raising the most of english instructors. 4. Research if AIESEC has worked before with the Private institution.